Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Plan website structure.
  2. Develop website content.
  3. Create website pages.
  4. Select and use a web hosting service.
  5. Test and critically evaluate website.

Required Skills

Required skills

critical thinking skills to evaluate potentially complex business and technical information

literacy skills to

read and interpret a wide range of sometime complex information on unfamiliar topics

develop written and visual website content

numeracy skills to work with numerical features of authoring tools

planning and organising skills to coordinate multiple elements involved in developing a business website

problemsolving skills to identify and respond to technical website challenges at a nonspecialist level

technology skills to use the features of commercially available authoring tools

Required knowledge

current ebusiness environment for a particular business context

current ebusiness environment for a particular business context

different services and operation systems used by Internet service providers

general principles of website architecture and design

role of a website in the marketing mix and ways in which the marketing effectiveness of a website can be enhanced

key features of a marketingoriented website

key features of a marketingoriented website

features of browsers search engines and web crawlers including how these impact on website design decisions and metatags

features of browsers, search engines and web crawlers, including how these impact on website design, decisions and metatags

relationships between content and site design

techniques for using colour and enhancing text within a website

techniques for manipulation of digital images and graphics including insertion into a website

functions and features of microcontent elements such as headings highlighted words and hyperlink text

functions and features of microcontent elements, such as headings, highlighted words and hyperlink text

underlying impact of Hypertext Markup Language HTML and cascading style sheets on site design

features and uses of frames forms and tables within a website

privacy issues codes of practice and legislative requirements in relation to website development including

Organisation for Economic Cooperation and Development OECD Guidelines for Consumer Protection in the Context of Electronic Commerce

World Wide Web Consortium WC guidelines

copyright laws

defamation laws

privacy legislation and confidentiality requirements

intellectual property considerations

legal and regulatory policies affecting ebusiness

legal and regulatory policies affecting ebusiness.

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

build a website to meet a business need through the integration and application of appropriate business and technical skills

demonstrate knowledge of the key features and functions to be incorporated into a business website

Context of and specific resources for assessment

Assessment must ensure use of

a real or simulated operation product or service for which the individual can build and launch a website

current information and communications technology including software and authoring tools

Method of assessment

A range of assessment methods should be used to assess the practical skills and knowledge required to build and launch a website The following examples are appropriate for this unit

evaluation of a website developed by the individual through testing of the site against key criteria

oral or written questioning to assess knowledge of functions features security requirements Internet service provider ISP services and website design requirements

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector workplace and job role for example

BSBEBUSA Manage the business aspects of a website

BSBEBUS507A Manage the business aspects of a website

BSBEBUSA Develop a business website strategy

BSBEBUS604A Develop a business website strategy.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Website features and capabilitiesmay involve:

active links

authentication facility or link

colour, sound, video, images and graphics

customer service requirements

cut down versions of web pages in Wireless Markup Language (WML) for access by Wireless Application Protocol (WAP) telephones

downloadable files

electronic payment facilities

facility of user feedback on content and operation of website

legal requirements

marketing features

navigation buttons

privacy and confidentiality requirements

search facility

security requirements

shopping cart facilities

text and tags in HTML

thumbnails.

Ease of operation may include:

navigation

download time

time to download files.

Authoring tools and software may include a wide range of text editors and commercial applications, such as:

Adobe Photoshop

Dreamweaver

FrontPage

Notepad

WordPad.

Security requirements may include:

limited downloading of images or image encoding

limited viewing of rates

password protection

payment mechanisms.

Content features may include:

business history and profile

catalogues and brochures

client testimonials

Frequently Asked Questions (FAQs)

products and services

published materials

staff profiles

thumbnails.

Page presentation may include:

animated sequences

bulleted or numbered lists

colour

downloadable files

fonts and font sizes

images, e.g. photographs and graphics

interactive forms for bookings or enquiries

movie sequence

plug ins

sound

tables.

Features to enhance web pages may include use of:

colour

frames

graphics

photographic images

text enhancement.

Linked web pages may include:

fully qualified Uniform Resource Locator (URL) link to a page on another website

relative links, between a page and the home page.