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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Plan production of brochures and marketing materials.
   • Plan production of brochures and marketing materials according to marketing objectives.
   • Evaluate factors that impact on nature of materials and development process, including sustainability considerations.
   • Create production plans, including timelines, responsibilities, budget and contingency measures.
2. Produce information for inclusion.
   • Produce or obtain accurate and complete information for inclusion.
   • Present information that promotes the business in a clear format and a culturally appropriate way.
3. Obtain quotations for artwork and printing as appropriate.
   • Provide accurate and complete specifications to quoting organisations within appropriate timeframe.
   • Obtain quotations with details of potential variations to cost and conditions that may apply.
4. Develop final copy for brochures and marketing materials.
   • Develop copy using basic creative writing techniques or obtain from relevant source.
   • Integrate accurate, practical and operational details.
   • Present accurate information about costs and conditions.
   • Check copy for accuracy prior to submission for production.
5. Coordinate production of brochures and marketing materials.
   • Liaise with production personnel and monitor schedule.
   • Check and correct production work as required.
   • Approve artwork according to organisational guidelines.
   • Obtain and deliver materials on schedule or action contingency measures.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

produce at least three of the marketing materials listed in the knowledge evidence, coordinating all aspects of the development process within specified deadlines

produce each of the above marketing materials to:

meet stated objectives

provide current and accurate information

proofread each of the above to ensure they are free of errors.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key features of marketing materials:

advertising material

conference program or registration form

destination guide

direct mail piece

display material

event prospectus

invitation

product brochure

product support manual

promotional flyer or leaflet

venue maps

objectives of marketing materials and the markets for which material is required

physical and virtual media marketing opportunities

factors that impact production of materials in both physical and virtual contexts:

accessibility for those with disabilities

availability of information

design issues:

style

size

legal requirements

marketing considerations:

distribution considerations

market for review of competitive materials

objectives

resource constraints:

budget

in-house capability

technology:

digital media opportunities

objectives of the material

sustainability considerations

time parameters

current digital print production technologies, processes and terminology

printing and industry conventions in relation to placement of information, page numbering and copyright information

specification inclusions:

conditions of contract

delivery platform

interactivity requirements

layout and style of text

number of colours

number of photographs

production and delivery deadlines

size

total number required

type of paper (for print-based materials)

quality indicators in marketing material production:

readability

photographic quality

effective use of colour

spacing requirements

creative writing techniques used for the content of brochures and other marketing materials

procedures and requirements for preparation and proofing of material

copyright laws and restrictions that apply to the inclusion of certain content in brochures and other marketing materials

procedures for copyright clearance of restricted materials

trade practices requirements around the need for accuracy of information in marketing materials.

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