This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

highlevel literacy skills to create copy or check quality of outsourced copy to interpret quotations and conditions and to proofread all contents of draft materials

highlevel verbal and written communication skills to explain complex requirements and specifications

highlevel numeracy skills to calculate costs and quantities of materials to be produced sizing of layouts and components and total size of final materials

The following knowledge must be assessed as part of this unit

indepth understanding of the objectives of the material and knowledge of the market for which material is required

general awareness of potential of material for use on websites

print production processes and terminology including copy film artwork colour process colour process final art proofreading bromide printready PDF file authors corrections and transparencies

printing and industry conventions in relation to placement of information page numbering and copyright information

quality indicators in brochure production including readability photographic quality effective use of colour and spacing requirements

current production technology

creative writing techniques used for the content of brochures and other marketing materials

procedures and requirements for preparation and proofing of material

broad understanding of copyright laws and restrictions that apply to the inclusion of certain materials and content within brochures and other marketing materials

procedures for copyright clearance of restricted materials

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

coordination of all elements of development and production process for brochures and marketing material

ability to produce materials that meet stated objectives provide current and accurate information and are free of errors

knowledge and understanding of current production processes and terminology and copyright restrictions

production of brochures and marketing materials within typical workplace time constraints that meet determined deadlines

Context of and specific resources for assessment

Assessment must ensure

that the candidate has accessed a fully equipped office environment using appropriate computers printers communication technology information and software programs to facilitate the processes involved in coordinating the production of brochures and marketing materials

access to an operation for which brochures and marketing materials would be developed or access to comprehensive and sufficient information about that operation to allow the candidate to fully coordinate the production of actual brochures and marketing materials to meet a specified market need for a commercially realistic operation

access to technology and materials for the production of brochures and marketing materials

interaction with suppliers such as graphic designers print production organisations and copywriters

Methods of assessment

A range of assessment methods should be used to assess the practical skills and knowledge required to coordinate the production of brochures and marketing materials The following examples are appropriate for this unit

evaluation of brochures or other marketing materials produced by the candidate

written and oral questioning or interview to test knowledge of brochure coordination and production processes copyright laws and clearance procedures

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the candidate

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

SITXMGTA Establish and conduct business relationships

SITXMGT006A Establish and conduct business relationships

SITXMPRA Coordinate marketing activities

SITXMPR004A Coordinate marketing activities.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role

Brochures and marketing materials may include:

Factors that must be considered in the planning of brochures are:

Information for inclusion may be:

Accurate and complete specifications must include: