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Elements and Performance Criteria

  1. Make preparations for display or stand.
  2. Create the display.

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

safe OHS practices that relate to transporting carrying assembling and monitoring the display or stand

basic visual merchandising techniques for creating displays with typically available materials including techniques for maximising the effectiveness of commonlyused collateral in displays including brochures and posters

literacy skills to collect and interpret information about the needs of the target audience and operational aspects of the display or stand

The following knowledge must be assessed as part of this unit

typical tourism industry contexts in which displays are used such as trade and consumer shows shopping centre promotions information centre displays window displays and promotional functions

range of materials and equipment used for display in different locations and settings such as stages exhibition booths permanent displays and window displays

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

creation of a display or dressing of a promotional stand to meet specific objectives using accepted display techniques

ability to create display or stand in a wellorganised and safe manner

creation of a display or dressing of a promotional stand within typical workplace time constraints that meet determined deadlines

Context of and specific resources for assessment

Assessment must ensure

creation of a display or promotional stand within commercially realistic promotional environments

use of display and promotional material commonly used by tourism and hospitality organisations

Methods of assessment

A range of assessment methods should be used to assess the practical skills and knowledge required to create a promotional display or stand The following examples are appropriate for this unit

evaluation of the creativity and visual appeal of a display created by the candidate

case studies to assess application of different display techniques to typical industry promotional situations

written and oral questioning or interview to test knowledge of basic and different visual merchandising techniques

written and oral questioning or interview to test knowledge of safe working practices

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the candidate

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

SITXMPRA Coordinate marketing activities

SITXMPR004A Coordinate marketing activities

SITXCOMA Make presentations

SITXCOM005A Make presentations.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Information to assist in display or stand preparation may include:

nature of display area, including booth and stage

floor plans

type of surface on which display is to be created

set-up times and duration

OHS requirements

budget allocation

need for utilities, such as electricity and water

need for waste management

security.

Display supplies may include:

furniture

collateral materials, such as brochures, posters, banners and organisational colours and logo

scissors

adhesives and velcro

pins

string

audiovisual systems, including videos and sound systems

floral arrangements and potted plants

balloons and other decorations

mobiles

computers.

Display techniques must include the use of:

fabric

flags

signs

printed materials

three-dimensional materials

freestanding display options

product samples

local produce

cultural artefacts.