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Elements and Performance Criteria

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

ability to use remote authoring processes and techniques appropriate to one or more cooperative initiatives as defined by the site administrator

techniques to capture and manipulate digital images

communication skills to write customerfocussed content for an online environment

The following knowledge must be assessed as part of this unit

range of online cooperative marketing opportunities available to the tourism industry in Australia

current national state and regional frameworks for online cooperative marketing egAustralian Tourism Data Warehouse and other government initiatives

specific online cooperative marketing initiatives for particular industry sectors

guidelines and requirements for format and style of typical online copy

equipment and software requirements and techniques for capturing manipulating and uploading digital images to cooperative sites including saving and storing images

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

knowledge of current developments and initiatives in relation to online cooperative marketing in the Australian tourism industry

awareness of and ability to use basic technical skills to create upload and update content including words and images

Context of and specific resources for assessment

Assessment must ensure

demonstration of skills using industrycurrent equipment to develop and update online content in a cooperative marketing context

Methods of assessment

A range of assessment methods should be used to assess the practical skills and knowledge required to participate in cooperative online marketing initiatives The following examples are appropriate for this unit

evaluation of content developed by the candidate

evaluation of reports prepared by the candidate to compare different online cooperative marketing initiatives

written and oral questioning to assess knowledge and awareness of potential online cooperative marketing initiatives for tourism operators within Australia

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the candidate

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role

BSBMKGB Profile the market

BSBMKG401B Profile the market

Range Statement


The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Relevant information about the range of current online cooperative tourism marketing initiatives may be sourced from:	national, state, regional or local tourism organisations private organisations promotional material provided to the business internet.

Cooperative tourism marketing initiatives may be established and run by:	national or state tourism organisations regional tourism organisations local tourism organisations industry associations private organisations.

Cooperative tourism marketing initiatives and sites may relate to:	information only bookings and reservations referral services destination-based sites product-based sites, e.g. bed and breakfasts.

Requirements and considerations of the business may include:	marketing goals and strategies types of product and service offered intended audience and market budget available technology time resources training requirements.

Content requirements for cooperative sites may include:	number of words number and size of digital images or multimedia order of information links to other sites and emails conformity with style guides proximity to data and geocoding pricing by room or package.

Protocols to ensure regular and timely updating of content may include:	timetable for updating words and images allocation of responsibility to specific staff member for updating of content monitoring pricing and the timing of the release of special offers monitoring system-generated emails.

Remote authoring techniques may include:	those set down by a particular administrator use of specific software programs as defined by site administrator, for example, software that assists in the development of digital images.