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Elements and Performance Criteria

1. Analyse the enterprise’s internal and external operating environment
2. Effectiveness of the enterprise’s principal services, products and competitive advantages are identified and confirmed through market analysis
3. External factors, including legislative requirements, changes to technology, domestic and international market variability and political constraints impinging on enterprise operations are researched and analysed
4. Impending changes to internal operations or the external environment are determined
5. Analysis is undertaken of the enterprise’s capacity to operate within the defined environment, outlining opportunities to improve market share and/or positioning
6. Recommendations for changes to workplace structure, systems, procedures, workforce composition and market orientation are generated and documented in consideration of internal and external analysis and enterprise goals and values
7. Develop strategies to maximise enterprise outcomes
8. Recommendations for changes to enterprise operations are assessed for feasibility and for cost-benefit from both a short- and long-term perspective
9. Enterprise capability and capacity to facilitate changes within financial and time constraints are assessed and documented
10. Recommendations and supporting documentation are circulated to relevant personnel for agreement
11. Strategies to implement agreed recommendations are generated and documented
12. Support processes, including the allocation of human, physical and financial resources, the designation of timelines and the setting of the culture and climate of the enterprise, are undertaken
13. Implement and evaluate strategies
14. Performance benchmarks for measuring the effectiveness of change strategies are implemented
15. Responsibility for implementing change strategies is clearly defined and allocated to designated personnel
16. Implementation processes are monitored and adjustments are made to strategies as required
17. Enterprise performance in relation to identified benchmarks is regularly monitored and reviewed, and adjustments are made as required
18. Individuals/teams are kept informed of progress in the implementation of change
19. Respond to changes within the transport and logistics environment
20. Nature, extent and impact of issues or changes on enterprise operations are identified
21. Relevant information is processed to establish priorities and responses for dealing with issues or changes
22. Strategies are generated/adjusted and controlled to meet changes in the transport and logistics environment
23. Liaison is initiated and maintained with organisations/individuals affected by changed operational practice
24. Actions undertaken are clearly documented and filed
25. Analyse the enterprise’s internal and external operating environment
    • Effectiveness of the enterprise’s principal services, products and competitive advantages are identified and confirmed through market analysis
    • External factors, including legislative requirements, changes to technology, domestic and international market variability and political constraints impinging on enterprise operations are researched and analysed
    • Impending changes to internal operations or the external environment are determined
    • Analysis is undertaken of the enterprise’s capacity to operate within the defined environment, outlining opportunities to improve market share and/or positioning
    • Recommendations for changes to workplace structure, systems, procedures, workforce composition and market orientation are generated and documented in consideration of internal and external analysis and enterprise goals and values

Range Statement

Range is restricted to essential operating conditions and any other variables essential to the work environment.

Non-essential conditions can be found in the Companion Volume Implementation Guide.

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Performance Evidence

Evidence required to demonstrate competence in this unit must be relevant to and satisfy all of the requirements of the elements and performance criteria on at least one occasion and include:

applying relevant legislation and workplace procedures communicating effectively with others when developing and evaluating strategies for an enterprise completing documentation related to developing and evaluating strategies for an enterprise implementing contingency plans modifying activities to cater for variations in workplace contexts and environment monitoring work activities in terms of planned schedule operating electronic communications equipment to required protocol planning and organising business systems and activities prioritising work and coordinating self and others in relation to workplace activities providing leadership and working collaboratively with others when developing and evaluating strategies for an enterprise reading and interpreting business and market data, regulatory requirements and other planning information relevant to developing and evaluating strategies for an enterprise reporting and/or rectifying identified problems promptly, in accordance with regulatory requirements and workplace procedures selecting and applying appropriate technology, information systems and procedures working systematically with required attention to detail without injury to self or others, or damage to goods or equipment.

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Knowledge Evidence

Evidence required to demonstrate competence in this unit must be relevant to and satisfy all of the requirements of the elements, performance criteria and include knowledge of:

application of current competencies within functional activity application of relevant Australian and international standards and associated certification requirements Australian and international regulations, codes of practice and legislative requirements relevant to workplace operations current and future market initiatives including new technology, products and processes operational competitor and internal business systems, resources, management and workplace operating systems hazards and risk that may exist when developing and evaluating strategies for an enterprise, and ways of controlling the risks involved market and other external environmental factors including the regulatory environment organisational strengths and weaknesses including the competencies of individuals in the team/group problems that may occur when developing and evaluating strategies for an enterprise, and action to be taken to report or resolve these problems relevant work health and safety (WHS)/occupational health and safety (OHS) and environmental protection procedures and regulations relevant workplace documentation procedures resource availability including the competencies of individuals in the team/group workplace processes for developing and evaluating strategies for an enterprise.

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