The evidence guide describes the underpinning knowledge and skills that must be demonstrated to prove competence It is essential for assessment and must be read in conjunction with the performance criteria the range statement and the assessment guidelines of the relevant Training Package

Overview of assessment requirements

A person who demonstrates competency in this standard must be able to analyse the market products services and suppliers to plan and introduce new products and service which increase profit margins Skill in communicating with clients staff and suppliers must be demonstrated Knowledge of relevant legislation and workplace policies and procedures and their application to investigating and introducing new products and service must also be demonstrated The evidence provided must also demonstrate knowledge and skills in monitoring and controlling the quality and sales performance of products

Specific evidence requirements

Critical aspects of evidence required to demonstrate competency in this unit

Knowledge and consistent application of workplace policies and procedures and industry Codes of Practice in regard to workplace merchandising and marketing

Knowledge and consistent application of Federal State and local statutory requirementsregulations including consumer law

Knowledge and consistent application of workplace policies and procedures in regard to market analysis planning procurement and rationalisation of product and service ranges maintenance of supplier relations and quality control

Accurately interpreting market trends and consistently creating opportunities to improve sales and services while maximising profits

Maintaining supplier relations negotiating supply of goods rationalising stock and monitoring quality control

Communicating product range information to team members

Context of assessment

For valid and reliable assessment of this unit competency should be consistently demonstrated over a period of time and observed by the assessor andor the technical expert working in partnership with the assessor The technical expert may include the beauty therapist andor an experienced person at the workplace

Competency should be demonstrated in the workplace or a simulated workplace environment in a range of situations which may include client interruptions and involvement in other related activities normally expected in the workplace For further guidance on the use of an appropriate simulated environment refer to page of the Assessment Guidelines in this Training Package

Relationship to other units

In the context of an assessmentonly andor a training delivery and assessment pathway all units which relate to a job function can be integrated for assessment purposes

Method of assessment

The following assessment methods are suggested

observation of the learner performing a range of tasks in an actual or simulated work environment over sufficient time to demonstrate hisher handling of a range of contingencies Tasks may include

performing maket analysis

negotiating supply of goods

rationalising stock

written andor oral questioning to assess knowledge and understanding of investigating new products and services procedures including market analysis quality standards and profit margins Questions will be asked in a manner appropriate to the language and literacy level of the learner

completing workplace documentation relevant to investigating new products and services procedures

third party reports from experienced beauty professionals in the workplace

completion of selfpaced learning materials including personal reflection and feedback from trainercoachsupervisor

Evidence required for demonstration of consistent performance

For valid and reliable assessment of this unit evidence should be gathered through a range of methods to indicate consistent performance

It can be gathered from assessment of the unit of competency alone through an integrated assessment activity or through a combination of both

Evidence should be gathered as part of the learning process

Required skills and knowledge to achieve the performance criteria

Skills

Investigating products and services including

evaluation and analysis of market trends and projections

evaluation and analysis of sales figures and investment levels

evaluation and analysis of space requirements

Negotiating with suppliers

Conducting staff training

Language literacy and numeracy skills relevant to the role and workplace requirements

Knowledge

Workplace policies and procedures in regard to merchandising and marketing policies

Relevant legislation and statutory requirements including consumer law

The following procedures in relation to investigation of products and services

industry Codes of Practice

market needs

range of productsservices available

market competition

current and future stock levels

existing and possible new suppliers

salon quality control procedures and requirements

staff product training policies

profit requirements

Specific resources required for assessment

A work team

Relevant documentation such as

salon merchandise and marketing policies

local and statuatory requirements

A qualified workplace assessor or assessment team

Key competencies

The seven key competencies represent generic skills considered for effective work participation The numbering against each of the key competencies indicates the performance level required in this unit

Level represents the competence to undertake tasks effectively

Level represents the competence to manage tasks

Level represents the competence to use concepts for evaluating and reshaping tasks

Key Competency

Example of Application

Performance Level

How can communication of ideas and information be applied

Informing relevant personnel when introducing a new product range will require the communication of ideas and information

How can information be collected analysed and organised

Information on new product ranges will need to be collected analysed and organised

How are activities planned and organised

Identifying new suppliers will require activities to be planned and organised

How can team work be applied

Informing and training staff members will require the application of team work

How can the use of mathematical ideas and techniques be applied

Analysing stock figures will require the application of mathematical ideas and techniques

How can problem solving skills be applied

Analysing evaluating and amending stock range will require the application of problem solving

Marketing and merchandising policies may include but are not limited to:

Client requirements may include but are not limited to:

New products and services may include but are not limited to:

Opportunities to improve sales and services may include but are not limited to:

Product and service range may include but is not limited to:

Market competition may include but is not limited to:

Workplace policies and procedures may include but are not limited to:

New techniques may include but are not limited to:

Relationships with suppliers may include but are not limited to:

Performance indicators may include but are not limited to:

Records may include but are not limited to:

Appropriate personnel may include but are not limited to

Source of supply may include but is not limited to:

Legal requirements may include but are not limited to:

Merchandise quality may include but is not limited to:

Terms of trade may include but are not limited to: