This describes the essential skills and knowledge and their level required for this unit

Skills may include

communication skills that take into account the culture background and abilities of suppliers staff and clients while demonstrating a knowledge of communication techniques including

listening and questioning techniques

verbal and nonverbal communication skills

negotiation techniques

numeracy skills with regard to interpreting and maintaining data

adapting to and using software systems for small business applications

planning skills

contingency planning skills

problem solving skills

Knowledge may include

sources of product supply

range and availability of new products and services

promotional strategies

The evidence guide describes the underpinning knowledge and skills that must be demonstrated to prove competence It is essential for assessment and must be read in conjunction with the performance criteria the range statement and the assessment guidelines of the relevant Training Package

Overview of assessment

A person who demonstrates competency in this unit of competency will be able to develop and implement marketing strategies and monitor the improvement of market performance to expand both the client base and business turnover Shehe will communicate marketing strategies to the salon team implement and evaluate strategies monitor the implementation of strategies for improvement and adjust strategies and targets as required Demonstrated knowledge of relevant marketing concepts and methods along with relevant legislation codes and national standards relevant to the workplace service and product pricing and methods of monitoring client satisfaction are also required

Specific evidence requirements

Critical aspects for assessment and evidence required to demonstrate competency in this unit

demonstrated ability to develop a marketing strategy and choose a marketing mix that complements the business

demonstrated ability to implement and monitor the marketing strategyplan to optimise the chances of business success

Context of assessment

For valid and reliable assessment of this unit competency should be consistently demonstrated over a period of time and observed by the assessor andor the technical expert working in partnership with the assessor The technical expert may include the hairdresser andor an experienced person at the workplace

Competency should be demonstrated in the workplace or a simulated workplace environment in a range of situations that may include client interruptions and involvement in other related activities normally expected in the workplace For further guidance on the use of an appropriate simulated environment refer to the Assessment Guidelines in this Training Package

Specific resources for assessment

Competency for this unit should be assessed through access to

a fully equipped and staffed working hairdressing salon or simulated salon environment

hairdressing products tools and equipment

multiple clients with a diverse range of hairdressing services requirements

information on professional hairdressing and retail hair care product suppliers

relevant workplace documentation including

awards

health regulations

occupational health and safety regulations

training agreements

workplace policies and procedures

a hard copy or electronic salon appointment and pointofsale system

Relationship to other units

This unit requires an assessment outcome that includes evidence of the ability to integrate a full range of operational management strategies and tasks to maintain and improve hairdressing services and sales delivery in a hairdressing salon

none

none

Method of assessment

The following assessment methods are suggested

Observation of the learner performing a range of tasks in an actual or simulated salon environment over sufficient time to demonstrate hisher handling of a range of contingencies Tasks may include

observation of the person integrating and applying the skills and knowledge described in this unit in the workplace

Thirdparty reports from a supervisor

Workplace projects involving the collection and analysis of business performance data and marketing and promotional information

Answers to specific questions about skills and knowledge

Case studies related to specific hairdressing promotional scenarios

Evidence required for demonstration of consistent performance

For valid and reliable assessment of this unit evidence should be gathered through a range of methods to indicate consistent performance

It can be gathered from assessment of the unit of competency alone through an integrated assessment activity or through a combination of both

Evidence should be gathered as part of the learning process

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification

Information technology software applications may include but are not limited to:

Customer demographic may include:

Target market may include:

Marketing strategies may include:

Relevant people may include:

Services may include:

Product ranges may include:

Legislation, codes and national standards relevant to the workplace may include:

Persons involved in the marketing effort may include:

Promotional activities may include:

Performance gaps may include:

Customer reaction may be determined through: