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Elements and Performance Criteria

  1. Work effectively as a stylist
  2. Collaborate with key creative and production personnel
  3. Carry out steps in stylist planning
  4. Source props and merchandise for photographic assignments
  5. Place merchandise and props for photographs

Evidence Required

The following components of the Evidence Guide relate directly to the Performance Criteria and the Range of Variables for the unit of competency and will inform and provide guidance for assessment of the unit in the workplace andor training program

Critical aspects of evidence

Assessment requires evidence of the following products to be collected

Sample analysis of a project brief and subsequent stylist action plan

Examples of personally styled photographs

Answers to questions on photographic styling

Underpinning knowledge and skills

Knowledge including

The elements and principles of design

th century design trends

Contemporary design issues

Copyright and intellectual property issues and legislation and their impact on design practice

The psychological and marketable characteristics of colour in visual merchandising

The application and effects of light on colour in photography

Photographic techniques and terminology

Skills including

Creative thinking skills

Design application

Ability to work in a team

Time management skills

Attention to detail

Generic process skills

There are a number of processes that are learnt throughout work and life which are required in all jobs They are fundamental processes and generally transferable to other work functions Some of these are covered by the key competencies although others may be added The questions below highlight how these processes are applied in this unit of competency Following each question a number indicates the level to which the key competency needs to be demonstrated where not required perform the process perform and administer the process and perform administer and design the process

How can communication of ideas and information be applied

Communication of ideas and information will be applied when negotiating and interpreting the project brief

How can information be collected analysed and organised

Information on the project brief the available budget and required materials will need to be collected analysed and organised

How are activities planned and organised

Activities are planned and organised through the development of a stylist project action plan

How can team work be applied

Team work will be applied when seeking information from others in the production team and reporting outcomes

How can the use of mathematical ideas and techniques be applied

Mathematical ideas and techniques are applied when assessing camera angles and lighting effects

How can problem solving skills be applied

Problem solving skills will be applied when analysing feedback from other team members and modifying the styled arrangement

How can the use of technology be applied

The use of technology may not be applied in this unit

Context of assessment

Assessment process

For valid and reliable assessment of this unit evidence should be gathered through a range of methods to indicate consistent performance

It can be gathered from assessment of the unit of competency alone through an integrated assessment activity or through a combination of both

Evidence should be gathered as part of the learning process

Integrated competency assessment

Evidence is most relevant when provided through an integrated activity which combines the elements of competency for each unit or a cluster of units of competency

The candidate will be required to

Apply knowledge and skills which underpin the process required to demonstrate competence including appropriate key competencies

Integrate knowledge and skills critical to demonstrating competence in this unit

Unit WRRVMA can be assessed with other units which make up a particular job function

Unit WRRVM15A can be assessed with other units which make up a particular job function.

Evidence gathering methods

Evidence should include products processes and procedures from the workplace context or from a simulated work environment Evidence might include

Observation of the person in the workplace

A simulated photographic styling project

Third party reports from a supervisor

A folio of personally developed styling designs

Client feedback

Answers to questions about specific skills and knowledge

Resources required

A real or simulated work environment

Relevant documentation such as

legislation and statutory requirements

Occupational Health and Safety requirements

industry codes of practice

project briefs

Access to studio and production facilities

The following components of the Evidence Guide relate directly to the Performance Criteria and the Range of Variables for the unit of competency and will inform and provide guidance for assessment of the unit in the workplace andor training program

Critical aspects of evidence

Assessment requires evidence of the following products to be collected

Sample analysis of a project brief and subsequent stylist action plan

Examples of personally styled photographs

Answers to questions on photographic styling

Underpinning knowledge and skills

Knowledge including

The elements and principles of design

th century design trends

Contemporary design issues

Copyright and intellectual property issues and legislation and their impact on design practice

The psychological and marketable characteristics of colour in visual merchandising

The application and effects of light on colour in photography

Photographic techniques and terminology

Skills including

Creative thinking skills

Design application

Ability to work in a team

Time management skills

Attention to detail

Generic process skills

There are a number of processes that are learnt throughout work and life which are required in all jobs They are fundamental processes and generally transferable to other work functions Some of these are covered by the key competencies although others may be added The questions below highlight how these processes are applied in this unit of competency Following each question a number indicates the level to which the key competency needs to be demonstrated where not required perform the process perform and administer the process and perform administer and design the process

How can communication of ideas and information be applied

Communication of ideas and information will be applied when negotiating and interpreting the project brief

How can information be collected analysed and organised

Information on the project brief the available budget and required materials will need to be collected analysed and organised

How are activities planned and organised

Activities are planned and organised through the development of a stylist project action plan

How can team work be applied

Team work will be applied when seeking information from others in the production team and reporting outcomes

How can the use of mathematical ideas and techniques be applied

Mathematical ideas and techniques are applied when assessing camera angles and lighting effects

How can problem solving skills be applied

Problem solving skills will be applied when analysing feedback from other team members and modifying the styled arrangement

How can the use of technology be applied

The use of technology may not be applied in this unit

Context of assessment

Assessment process

For valid and reliable assessment of this unit evidence should be gathered through a range of methods to indicate consistent performance

It can be gathered from assessment of the unit of competency alone through an integrated assessment activity or through a combination of both

Evidence should be gathered as part of the learning process

Integrated competency assessment

Evidence is most relevant when provided through an integrated activity which combines the elements of competency for each unit or a cluster of units of competency

The candidate will be required to

Apply knowledge and skills which underpin the process required to demonstrate competence including appropriate key competencies

Integrate knowledge and skills critical to demonstrating competence in this unit

Unit WRRVMA can be assessed with other units which make up a particular job function

Unit WRRVM15A can be assessed with other units which make up a particular job function.

Evidence gathering methods

Evidence should include products processes and procedures from the workplace context or from a simulated work environment Evidence might include

Observation of the person in the workplace

A simulated photographic styling project

Third party reports from a supervisor

A folio of personally developed styling designs

Client feedback

Answers to questions about specific skills and knowledge

Resources required

A real or simulated work environment

Relevant documentation such as

legislation and statutory requirements

Occupational Health and Safety requirements

industry codes of practice

project briefs

Access to studio and production facilities


Range Statement

The Range of Variables statement provides details of the scope of the Elements and Performance Criteria to allow for differences within enterprises and workplaces, including practices, knowledge and requirements. The Range of Variables also provides a focus for assessment and relates to the unit as a whole.

General context

Location of shoot.

Merchandise range.

Store Image.

Characteristics of the specific product/s.

Clients may include managers within the enterprise or external business customers.

Project brief.

Promotional budget.

Worksite-specific context, variations and environments.

Workplace context

Workplace-specific guidelines, policies and practices.

Consultative processes may involve:

teams

art director

photographer

management

other professional or technical staff.

Relevant personnel may vary with context, level of employment, ascribed duties, nature of enquiry or response required.

Applicable State/Territory/Commonwealth regulations and legislation may include but are not limited to

Occupational Health and Safety.

Industry codes of practice.

License patent or copyright arrangements.

Australian Consumer Commission provisions.

Trade Practices Act.

Work site environment factors may include but are not limited to

Availability of a studio environment and equipment.

Relevant computer hardware and software.

A basic stylist kit may include but is not limited to

Pliers.

Masking tape/double sided gaffer.

Pins.

Nylon thread.

Safety pins/paperclips.

Hammer.

Stanley knife.

Scissors.

Adhesive gum.

Spray bottle.

Glass cleaner.

General cleaner.

White cotton gloves.

Tweezers.

Cotton buds/balls.

Soft brush/dusting.

Eucalyptus oil.

Pegs/bulldog clips.

Baby wipes.

Materials may include but are not limited to:

Display fixtures and fittings.

Props.

Fabric.

Paper/card.

Furniture.

Outside locations.

Studio scenery.

Visual merchandising standards may include but are not limited to

Store plan and design.

Retail image.

Design brief.

Location of display.

Critical documents

Project brief, stylist action plan, stylist resource file.

Categories of merchandise may include but are not limited to:

Fashion.

Fashion accessories.

Cosmetics.

Confectionery.

Food/drinks.

Homewares.

Books.

The Range of Variables statement provides details of the scope of the Elements and Performance Criteria to allow for differences within enterprises and workplaces, including practices, knowledge and requirements. The Range of Variables also provides a focus for assessment and relates to the unit as a whole.

General context

Location of shoot.

Merchandise range.

Store Image.

Characteristics of the specific product/s.

Clients may include managers within the enterprise or external business customers.

Project brief.

Promotional budget.

Worksite-specific context, variations and environments.

Workplace context

Workplace-specific guidelines, policies and practices.

Consultative processes may involve:

teams

art director

photographer

management

other professional or technical staff.

Relevant personnel may vary with context, level of employment, ascribed duties, nature of enquiry or response required.

Applicable State/Territory/Commonwealth regulations and legislation may include but are not limited to

Occupational Health and Safety.

Industry codes of practice.

License patent or copyright arrangements.

Australian Consumer Commission provisions.

Trade Practices Act.

Work site environment factors may include but are not limited to

Availability of a studio environment and equipment.

Relevant computer hardware and software.

A basic stylist kit may include but is not limited to

Pliers.

Masking tape/double sided gaffer.

Pins.

Nylon thread.

Safety pins/paperclips.

Hammer.

Stanley knife.

Scissors.

Adhesive gum.

Spray bottle.

Glass cleaner.

General cleaner.

White cotton gloves.

Tweezers.

Cotton buds/balls.

Soft brush/dusting.

Eucalyptus oil.

Pegs/bulldog clips.

Baby wipes.

Materials may include but are not limited to:

Display fixtures and fittings.

Props.

Fabric.

Paper/card.

Furniture.

Outside locations.

Studio scenery.

Visual merchandising standards may include but are not limited to

Store plan and design.

Retail image.

Design brief.

Location of display.

Critical documents

Project brief, stylist action plan, stylist resource file.

Categories of merchandise may include but are not limited to:

Fashion.

Fashion accessories.

Cosmetics.

Confectionery.

Food/drinks.

Homewares.

Books.