Total number of units = 12

5 core units plus

7 elective units, of which:

6 elective units must be selected from the electives listed below

the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Certificate IV or Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core Units

add topic BSBCMM401 Make a presentation

add topic BSBCRT401 Articulate, present and debate ideas

add topic BSBMGT407 Apply digital solutions to work processes

add topic BSBMKG417 Apply marketing communication across a convergent industry

add topic BSBMKG418 Develop and apply knowledge of marketing communication industry

Elective Units

add topic BSBADV402 Conduct pre-campaign testing

add topic BSBADV403 Monitor advertising production

add topic BSBADV404 Schedule advertisements

add topic BSBADV405 Perform media calculations

add topic BSBADV406 Buy and monitor media

add topic BSBADV407 Apply media analysis and processing tools

add topic BSBADV408 Review advertising media options

add topic BSBCUS401 Coordinate implementation of customer service strategies

add topic BSBFIA402 Report on financial activity

add topic BSBINM401 Implement workplace information system

add topic BSBIPR403 Protect and use brands and business identity

add topic BSBLDR402 Lead effective workplace relationships

add topic BSBMKG401 Profile the market

add topic BSBMKG408 Conduct market research

add topic BSBMKG409 Design direct response offers

add topic BSBMKG410 Test direct marketing activities

add topic BSBMKG411 Analyse direct marketing databases

add topic BSBMKG413 Promote products and services

add topic BSBMKG419 Analyse consumer behaviour

add topic BSBMKG420 Create digital media user experiences

add topic BSBMKG421 Optimise digital media impact

add topic BSBPRO401 Develop product knowledge

add topic BSBPUB402 Develop public relations campaigns

add topic BSBPUB403 Develop public relations documents

add topic BSBRES401 Analyse and present research information

add topic BSBWRT401 Write complex documents

add topic CUAWRT401 Edit texts

add topic CUAWRT402 Write extended stories

Entry Requirements