This qualification reflects the role of individuals who possess a sound theoretical knowledge base in advertising management and demonstrate a range of managerial skills to ensure that advertising functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting advertising campaigns.
Job roles
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
account manager
advertising account manager
advertising creative director
advertising manager
copywriter
account planner.
Subjects
Packaging Rules
Total number of units = 8
8 elective units
5 elective units must be selected from the Group A elective units below.
At least 2 elective units must be selected from either the remaining Group A or Group B units listed below, or from an equivalent level qualification in BSB07 Business Services Training Package.
The remaining elective unit may be selected from the units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level or Certificate IV or Advanced Diploma level.
Elective units must be relevant to the work outcome, local industry requirements and the qualification level.
There are no entry requirements for this qualification.
Pathways into the qualification
Preferred pathways for candidates considering this qualification include:
BSB40107 Certificate IV in Advertising or other relevant qualification
or
with vocational experience working in advertising in a team leader, supervisory or management role, seeking to consolidate skills and knowledge in managing the advertising function in an agency or organisation but without a formal advertising qualification.
Pathways from the qualification
BSB60110 Advanced Diploma of Advertising or a range of Advanced Diploma qualifications
Entry Requirements
Not applicable.
Licensing Information
Licensing, legislative, regulatory or certification considerations
There is no direct link between this qualification and licensing, legislative or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative or regulatory requirements that impact on the unit.
Employability Skills
QUALIFICATION SUMMARY
The following table contains a summary of the employability skills required by industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.
Employability skill
Industry or enterprise requirements for this qualification include:
Communication
communicating a client's product, service or idea effectively to the customer
using a range of writing skills to write clear, creative briefs and persuasive copy
Teamwork
managing a range of personnel, consulting work teams and professional networks
receiving and giving feedback, and providing coaching and mentoring in job role
Problem-solving
solving workplace issues and problems individually or in teams
taking action to resolve client concerns
Initiative and enterprise
applying visual and design skills
being creative and providing innovative solutions to complex issues
developing innovative approaches to conveying marketing communications for client's product, service or idea
Planning and organising
collecting, collating and analysing information using appropriate workplace business systems
developing schedules and setting priorities
Self-management
establishing personal work goals and developing a personal work plan
managing own time and priorities and dealing with contingencies
taking responsibility as required by job role and ensuring organisational policies and procedures are adhered to
Learning
developing and maintaining professional competence
developing personal learning and development pathway
maintaining knowledge of products and services
Technology
using computerised systems, software and telecommunication devices to generate creative advertisements
using technology to assist the management of information and to assist the planning process
