Total number of units = 12

3 core units plus

9 elective units, of which:

8 elective units must be selected from the electives listed below

the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Diploma or Advanced Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core Units

add topic BSBMKG507 Interpret market trends and developments

add topic BSBMKG523 Design and develop an integrated marketing communication plan

add topic BSBPMG522 Undertake project work

Elective Units

add topic BSBADV503 Coordinate advertising research

add topic BSBADV507 Develop a media plan

add topic BSBADV509 Create mass print media advertisements

add topic BSBADV510 Create mass electronic media advertisements

add topic BSBCRT501 Originate and develop concepts

add topic BSBDES602 Research global design trends

add topic BSBEBU501 Investigate and design e business solutions

add topic BSBFIM501 Manage budgets and financial plans

add topic BSBIPR501 Manage intellectual property to protect and grow business

add topic BSBLDR502 Lead and manage effective workplace relationships

add topic BSBMKG501 Identify and evaluate marketing opportunities

add topic BSBMKG502 Establish and adjust the marketing mix

add topic BSBMKG506 Plan market research

add topic BSBMKG508 Plan direct marketing activities

add topic BSBMKG509 Implement and monitor direct marketing activities

add topic BSBMKG510 Plan e-marketing communications

add topic BSBMKG514 Implement and monitor marketing activities

add topic BSBMKG515 Conduct a marketing audit

add topic BSBMKG518 Plan and implement services marketing

add topic BSBMKG519 Plan and implement business-to-business marketing

add topic BSBMKG520 Manage compliance within the marketing legislative framework

add topic BSBMKG521 Plan and implement sponsorship and event marketing

add topic BSBMKG522 Plan measurement of marketing effectiveness

add topic BSBMKG524 Design effective user experiences

add topic BSBMKG525 Design effective web search responses

add topic BSBMKG526 Develop strategies to monitise digital engagement

add topic BSBMKG527 Plan social media engagement

add topic BSBMKG528 Mine data to identify industry directions

add topic BSBMKG529 Manage client account

add topic BSBMKG530 Create distributed multiplatform digital advertisements

add topic BSBPUB501 Manage the public relations publication process

add topic BSBPUB502 Develop and manage complex public relations campaigns

add topic BSBPUB503 Manage fundraising and sponsorship activities

add topic BSBPUB504 Develop and implement crisis management plans

add topic BSBWRT501 Write persuasive copy

add topic ICTGAM504 Manage interactive media production

Entry Requirements

Entry to this qualification is limited to those individuals who:

have completed all core units in BSB42415 Certificate IV in Marketing and Communication.