Total number of units = 12

3 core units plus

9 elective units, of which:

8 elective units must be selected from the electives listed below

the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Advanced Diploma or Graduate Certificate or Graduate Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core Units

add topic BSBADV602 Develop an advertising campaign

add topic BSBMGT616 Develop and implement strategic plans

add topic BSBMKG609 Develop a marketing plan

Elective Units

add topic BSBADV603 Manage advertising production

add topic BSBADV604 Execute an advertising campaign

add topic BSBADV605 Evaluate campaign effectiveness

add topic BSBCOM603 Plan and establish compliance management systems

add topic BSBCRT501 Originate and develop concepts

add topic BSBDES601 Manage design realisation

add topic BSBDES602 Research global design trends

add topic BSBDIV601 Develop and implement diversity policy

add topic BSBFIM601 Manage finances

add topic BSBINM601 Manage knowledge and information

add topic BSBINN601 Lead and manage organisational change

add topic BSBIPR601 Develop and implement strategies for intellectual property management

add topic BSBMGT605 Provide leadership across the organisation

add topic BSBMGT608 Manage innovation and continuous improvement

add topic BSBMGT615 Contribute to organisation development

add topic BSBMGT617 Develop and implement a business plan

add topic BSBMKG523 Design and develop an integrated marketing communication plan

add topic BSBMKG603 Manage the marketing process

add topic BSBMKG605 Evaluate international marketing opportunities

add topic BSBMKG606 Manage international marketing programs

add topic BSBMKG607 Manage market research

add topic BSBMKG608 Develop organisational marketing objectives

add topic BSBMKG611 Manage measurement of marketing effectiveness

add topic BSBRSK501 Manage risk

add topic BSBSUS501 Develop workplace policy and procedures for sustainability

add topic BSBWHS605 Develop, implement and maintain WHS management systems

add topic PSPGOV602B Establish and maintain strategic networks

add topic PSPPROC607A Manage strategic contracts

Entry Requirements

Entry to this qualification is limited to those individuals who:

have completed all core units in BSB52415 Diploma of Marketing and Communication.