This qualification reflects the role of individuals who use wide-ranging analytical, technical, creative, conceptual and managerial skills in their chosen field in the music industry. Their knowledge base may be specialised or broad. These individuals are often accountable for group outcomes.
Job roles
new media director
label manager
licensing manager
music business manager
venue manager.
Total number of units = 15 5 core units 6 Group A units 4 elective units 2 elective units must be selected from the Group A and/or Group B units listed below. The remaining 2 elective units may be selected from the Group A and/or Group B units listed below or any unit of competency from any endorsed Training Package or accredited course. No more than 3 Group A or Group B units previously achieved as part of another qualification may be counted towards the qualification. Electives must be relevant to the work outcome, local industry requirements and be at an appropriate qualification level. Core units
Group A units (specialist) Creative process
Ebusiness
Event management
Financial management
Management
Marketing
Music literacy
Project management
Purchasing and contracting
Group B units Design process
Diversity
Event management
Financial management
Human resource management
Industry context
Information management and research
Innovation
Management
Marketing
Sustainability
Selecting electives for different outcomes The context for this qualification varies, and this must guide the selection of elective units. The following examples are designed to assist in the selection of appropriate electives for particular outcomes at this level, but they are in no way prescriptive: New media director Core units plus:
Music business manager Core units plus:
|
Qualification pathways
Pathways into the qualification
a Diploma qualification in marketing or business management, e.g. CUS50309 Diploma of Music Business, BSB50207 Diploma of Business, or BSB51207Â Diploma of Marketing
extensive vocational experience in marketing or business management
extensive vocational experience in music industry administration.
Not applicable.
Licensing, legislative, regulatory or certification considerations
There is no direct link between this qualification and licensing, legislative and/or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative and/or regulatory requirements that impact on the unit.
QUALIFICATION SUMMARY | |
The following table contains a summary of the employability skills required by the music industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options. This table is a summary of employability skills that are typical of this qualification and should not be interpreted as definitive. | |
Employability Skill | Industry/enterprise requirements for this qualification include: |
Communication | reading and applying complex formal documents, such as contracts, legislation and guidelines and applying them to contract management and industry development demonstrating communication, reporting, recordkeeping and consultation skills to operate the business developing policies and procedures and analysing compliance information negotiating performance and publicity opportunities on behalf of artists negotiating contractual terms and conditions writing quality reports in a range of styles for different audiences relating to people from diverse backgrounds and with diverse abilities demonstrating effective presentation and facilitation skills advocating and promoting ideas and new talent developing comprehensive industry networks mentoring and counselling artists effectively, ethically, patiently and sensitively advising artists on a range of industry matters, such as industrial relations, OHS and financial matters, and the commercial feasibility of their repertoire |
Teamwork | working effectively in a team and acknowledging cultural protocols working collaboratively with artists consulting with staff and promoting a safe workplace demonstrating leadership skills to gain confidence and trust from people working at all levels leading and managing marketing team members in an organisation |
Problem-solving | dealing with complex concepts and theories of creativity undertaking value chain analysis, reviewing strengths and weaknesses, and collating and interpreting statistical data including trend analysis clarifying and resolving contractual discrepancies and variations investigating legal structures, and taxation and insurance requirements demonstrating financial skills to consider resource implications of proposed strategies researching up-to-date information for the environmental analysis applying risk-management skills to plan and undertake appropriate due diligence analysing, creating and managing budgets for marketing activities developing structured funding plans identifying the commercial potential of current and future music market trends identifying and resolving actual and potential conflicts of interest when representing artists maintaining financial records in compliance with legislative requirements planning promotions and promotional campaigns undertaking business and financial planning measuring the performance of strategic initiatives |
Initiative and enterprise | thinking laterally and developing creative means to enable people to accept change positively evaluating business deals to determine alignment with own and artists' interests assessing the marketability of new and emerging talent developing and nurturing talent in the interest of artists and the intended market |
Planning and organising | monitoring own work and introducing strategies to improve performance developing strategies for achieving contractual outcomes monitoring observance of contractual terms and conditions applying organisational and time-management skills to sequence tasks and meet timelines ensuring negotiated agreements are kept within budget |
Self-management | prioritising tasks and meeting key dates continuously assessing own leadership and teamwork skills against the professional and career development of managed artists setting priorities to achieve realisable short and long-term goals obtaining and interpreting information to ensure currency of work practice |
Learning | identifying own knowledge and information needs identifying opportunities to maintain and enhance industry knowledge seeking feedback and integrating constructive advice into own professional practice evaluating and improving own negotiation skills evaluating own business skills, identifying deficits and using opportunities to address deficits |
Technology | storing and retrieving relevant workplace data using documentation systems for preparing formal contracts and recording or storing copyright agreements accessing/downloading industry information accessing music downloads, websites and blogs using current accounting, bookkeeping, financial and/or spreadsheet software |
