Qualification Rules

Total number of units = 17

3 core units plus

8 specialist units, with a minimum of 3 selected from each of the following two specialist fields:

Photoimaging (Generic competencies)

Photoimaging (Contextual competencies), plus

6 elective units, with at least 3 selected from the remaining specialist/elective units. The other 3 elective units may be selected from the remaining specialist/elective units or from a Diploma qualification in any other nationally endorsed Training Package. Electives must be relevant to the work outcome, local industry requirements and the qualification level.

Core Units

CUVPHI501A Research role and use of the photoimage in visual communication

CUVPHI502A Research and exploit photoimaging trends

CUVPHI514A Employ colour management in a digital imaging workplace

Specialist Elective Units

Photoimaging (Generic competencies)

CUVPHI02B Develop self for photoimaging industry

CUVPHI09B Use colour materials, processing and printing techniques in a wet darkroom context

CUVPHI503A Explore the descriptive and emotive nature of photo lighting

CUVPHI504A Investigate and exploit innovative imaging options

CUVPHI505A Produce an innovative presentation of professional work

CUVPHI515A Prepare digital images for pre-press printing

CUVVSP13B Research and experiment with techniques for digital image enhancement and manipulation

Photoimaging (Contextual competencies)

CUVPHI506A Produce commercial photoimages

CUVPHI507A Provide domestic portrait services

CUVPHI508A Produce media photoimages

CUVPHI509A Make wedding photoimaging products

CUVPHI510A Plan, capture and exploit art photoimages

CUVPHI511A Produce technical photoimages

CUVPHI512A Make illustrative images for publication and display

CUVPHI513A Plan, capture and exploit stock photoimages

Creative and Design Process

BSBCRT402A Collaborate in a creative process

BSBCRT403A Explore the history and social impact of creativity

BSBCRT501A Originate and develop concepts

BSBDES501A Implement design solutions

BSBDES502A Establish, negotiate and refine a design brief

Post Production

CUFPOS402A Manage media assets

Project Management

BSBADM407B Administer projects

BSBPMG510A Manage projects

PSPPM402B Manage simple projects

PSPPM405A Administer simple projects

Relationship Management

BSBREL401A Establish networks

Non-Specialist Elective Units

Compliance

CUFCMP501A Manage and exploit copyright arrangements

BSBCOM501B Identify and interpret compliance requirements

BSBCOM502B Evaluate and review compliance

Digital Content and Imaging

CUFDIG401A Author interactive media

CUFDIG402A Design user interfaces

CUFDIG403A Create user interfaces

CUFDIG502A Design web environments

Diversity and Interpersonal Communication

BSBCMM401A Make a presentation

HLTCOM408B Use specific health terminology to communicate effectively

HLTHIR403B Work effectively with culturally diverse clients and co-workers

Financial Management

BSBFIM501A Manage budgets and financial plans

THHGLE16B Manage physical assets

Information and Communications Technology

BSBITA401A Design databases

BSBITU501A Manage business document design and development

ICAS5199A Manage business websites and servers

ICAS5203A Evaluate and select a web hosting service

ICAT4221A Locate equipment, system and software faults

Information Collection Management and Preventative Conservation

CULMS008A Conceive, develop and realise exhibition designs

CULMS009A Implement preventive conservation activities

CULMS010A Contribute to the preservation of cultural material

Knowledge Management

BSBINM501A Manage an information or knowledge management system

CULMS412B Record and maintain collection information

CULMS610B Research, describe and document cultural material

Learning and Development

BSBLED501A Develop a workplace learning environment

Management

BSBMGT502B Manage people performance

BSBMGT515A Manage operational plan

BSBMGT516A Facilitate continuous improvement

Marketing

BSBMKG403A Promote products and services

BSBMKG501B Identify and evaluate marketing opportunities

BSBMKG514A Implement and monitor marketing activities

CUFIND401A Provide services on a freelance basis

Medical and Scientific Photography

HLTDA417A Take a clinical photograph

PMLTEST409A Capture and manage scientific images

Occupational Health and Safety

BSBOHS509A Ensure a safe workplace

Risk Management

BSBRSK501A Manage risk

Purchasing and Contracting

TAATAS503B Manage contracted work

Recordkeeping

BSBRKG501A Develop and maintain terminology and classification schemes

Small and Micro Business

BSBSMB401A Establish legal and management requirements of small business

BSBSMB407A Manage a small team

Visual Arts and Contemporary Craft

CUVVSP46B Research and experiment with techniques to produce prints

Visual Merchandising

WRRVM15A Style merchandise for photography

Workplace Effectiveness

BSBWOR401A Establish effective workplace relationships

BSBWOR501A Manage personal work priorities and professional development

BSBWOR502A Ensure team effectiveness

HLTOPD401A Work effectively in the ophthalmic industry

Employability Skill

Industry requirements for this qualification include:

Communication:

articulate potentially complex ideas

articulate research practices and methods

attract and maintain sponsors

clarify work requirements

complete workplace documentation

critique and discuss best practice presentation methodologies, colour theory/management and new photoimaging trends/technology

debate and discuss potentially complex concepts

engage/negotiate with stakeholders in a meaningful and respectful way

establish and maintain industry networks

establish/nourish industry links with clients, contractors and employees

explain and describe work practices and methods

explain conceptual basis for work in written and verbal contexts

explain the difference between assignment and licensing of copyright

interpret and clarify written/verbal instructions and design specifications

interpret design briefs and results of focus tests

interpret the needs and rights of relevant parties

liaise with service providers in the presentation of creative products

make business presentations

model open and supportive communication

negotiate with clients/employers to achieve mutually acceptable outcomes

negotiate prices/fair exchange of services with clients and project stakeholders

negotiate with suppliers/models/creative teams/project stakeholders

nurture trust

present confidently in a job interview situation

present ideas in ways that engage and provoke response

promote own photoimaging work in the media

receive feedback, maintain effective relationships and manage conflict

resolve complaints and disputes

seek feedback from clients on shoot progress and image selection

transfer newly acquired knowledge to peers and/or employees

use industry and community networks as sources of information

work effectively with diversity and deal empathetically with subjects

write resumes and other promotional material for potential employers.

Teamwork:

gain trust and confidence of clients and colleagues

present a range of user interface designs (and design concepts) to team members for discussion and feedback

respond constructively to feedback received from other team members

work collaboratively in a team environment (including production teams)

work with relevant parties when negotiating deals.

Problem solving:

continually evaluate/challenge ideas and move them towards solutions

factor in a range of costs when establishing fee structures

identify/rectify equipment malfunction/failure

recognise and resolve workplace issues when implementing:

colour management systems into digital workplace practice

new technology into own photoimaging practice

solve colour issues

solve problems arising from negotiating deals.

Initiative and enterprise:

apply visual communication principles to produce user interface designs

balance work and personal commitments

be proactive in identifying and following through on work opportunities

develop a strategic approach to maximising return from freelance activity

employ reflective questioning to analyse performance

generate and explore ideas (including a range of ideas for user interface designs that meet specifications)

identify best practice options for the implementation of colour management strategies

identify creative/commercial opportunities

plan and implement presentation concepts

recognise imaging opportunities from research and testing processes

recognise and address barriers to (and innovative possibilities arising from):

effective photoimaging workflow

lighting techniques and technology

visual communication principles.

Planning and organising:

adhere to timelines within the experimental process

budget for costs associated with the implementation of new technology

coordinate activities of models, assistants, creative and production teams

develop personal budgets and monitor income/expenditure against budgets

develop systems to respond to future:

colour theory/management systems

creative/commercial opportunities

document research findings clearly and concisely

establish/maintain personal financial and work record keeping systems

interpret and respond to photoimaging briefs

manage the workflow (research, concept development, production and post production) in the presentation of creative products

organise shoots on location/in studio and prepare shoot management timelines

plan and implement project development processes

plan for contingencies

plan work to maximise cash flow

prepare/circulate self-promotional material to potential clients/employers

plan integration of:

colour management systems into digital workplace practice

new technology into own photoimaging practice.

Self-management:

actively seek feedback and learn from others

complete work in accordance with terms and conditions of contracts

make decisions within level of own responsibility

meet deadlines

prioritise work tasks

reflect on and enhance own ability to contribute effectively to a collaborative creative process

seek expert assistance when problems arise.

Learning:

develop/maintain skills in presentation technology

learn the operation of ancillary equipment

keep breast of industry developments relevant to own area of work

participate in professional development activities

review personal performance within project/shoot contexts

seek expert advice when implementing:

colour management systems

new photoimaging trends and technology

upgrade knowledge required to work in varied locations.

Technology:

apply appropriate metadata tags to describe files

apply/maintain quality control procedures for presentation purposes

check and reinstate equipment, studio and props

coordinate the installation of colour management systems/new technology

create designs using storyboards, maps and other diagrams to specify the architecture and navigation of interactive media products

create user interface designs to meet standards and platform parameters

edit enhance, manipulate and output photoimages to industry standards for presentation purposes

manage files and directories using standard naming conventions

proficiently use graphics software to produce user interface designs

proficiently use video software to prepare video sequences for inclusion in an interactive media product

support effective communication and presentation

use an extended range of digital media, design and presentation technologies

use documentation systems for preparing formal contracts and recording/storing copyright agreements

use standard word processing, spreadsheet and database applications

use the internet as a source of information.