This qualification reflects the role of photoimaging practitioners who possess a sound theoretical knowledge base and use a range of specialised and technical competencies to plan, carry out and evaluate photoimaging services. The qualification has application across a range of industry contexts (including commercial, domestic portrait, media, wedding, illustrative, institutional and art photography), where the practitioner is required to:
interpret photoimaging assignment briefs from a range of clients
consult with clients to refine objectives of photoimaging assignments
select appropriate technologies and workflows to capture images, including type of camera, image recording media, lighting, post capture processing and outputs
work from a studio or in a range of locations
employ aesthetic, conceptual, compositional and technical skills to realise photoimaging outcomes
utilise a range of traditional, contemporary and emergent technologies in the capture, preparation and distribution of image products.
Job Roles
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
8 specialist units, with a minimum of 3 selected from each of the following two specialist fields:
Photoimaging (Generic competencies)
Photoimaging (Contextual competencies), plus
6 elective units, with at least 3 selected from the remaining specialist/elective units. The other 3 elective units may be selected from the remaining specialist/elective units or from a Diploma qualification in any other nationally endorsed Training Package. Electives must be relevant to the work outcome, local industry requirements and the qualification level.
Core Units
CUVPHI501A Research role and use of the photoimage in visual communication
CUVPHI502A Research and exploit photoimaging trends
CUVPHI514A Employ colour management in a digital imaging workplace
HLTOPD401A Work effectively in the ophthalmic industry
Selecting Electives for Different Outcomes
The context for this qualification varies, and this must guide the selection of elective units. Examples of appropriate elective units for particular outcomes at this level follow.
CUVPHI512A Make illustrative images for publication and display
Pathways...
Qualification Pathways
Pre-requisite Requirements
There are no pre-requisite requirements for this qualification.
Pathways into the qualification
Candidates may enter the qualification through a number of entry points demonstrating potential to undertake vocational education and training at Diploma level, including (but not restricted to):
successful achievement of a Certificate IV qualification in photoimaging or equivalent, such as:
CUV40403 Certificate IV in Photoimaging
CUV40103 Certificate IV in Visual Arts and Contemporary Craft (ensuring at least eight of the required 14 electives have been drawn from the photoimaging stream)
extensive vocational experience (paid/voluntary) as a photographer's assistant
extensive vocational experience in photoimaging practice.
Entry Requirements
Not Applicable
Licensing Information
Licensing, Legislative, Regulatory or Certification Considerations
There is no direct link between this qualification and licensing, legislative and/or regulatory requirements. However, where required, a Unit of Competency will specify relevant licensing, legislative and/or regulatory requirements that impact on the unit.
Employability Skills
Employability Skills Summary
CUV50407 Diploma of Photoimaging
The following table contains a summary of the Employability Skills required by the photoimaging industry for this qualification. The Employability Skills facets described here are broad industry requirements that may vary depending on qualification packaging options.
Employability Skill
Industry requirements for this qualification include:
Communication:
articulate potentially complex ideas
articulate research practices and methods
attract and maintain sponsors
clarify work requirements
complete workplace documentation
critique and discuss best practice presentation methodologies, colour theory/management and new photoimaging trends/technology
debate and discuss potentially complex concepts
engage/negotiate with stakeholders in a meaningful and respectful way
establish and maintain industry networks
establish/nourish industry links with clients, contractors and employees
explain and describe work practices and methods
explain conceptual basis for work in written and verbal contexts
explain the difference between assignment and licensing of copyright
interpret and clarify written/verbal instructions and design specifications
interpret design briefs and results of focus tests
interpret the needs and rights of relevant parties
liaise with service providers in the presentation of creative products
make business presentations
model open and supportive communication
negotiate with clients/employers to achieve mutually acceptable outcomes
negotiate prices/fair exchange of services with clients and project stakeholders
negotiate with suppliers/models/creative teams/project stakeholders
nurture trust
present confidently in a job interview situation
present ideas in ways that engage and provoke response
promote own photoimaging work in the media
receive feedback, maintain effective relationships and manage conflict
resolve complaints and disputes
seek feedback from clients on shoot progress and image selection
transfer newly acquired knowledge to peers and/or employees
use industry and community networks as sources of information
work effectively with diversity and deal empathetically with subjects
write resumes and other promotional material for potential employers.
Teamwork:
gain trust and confidence of clients and colleagues
present a range of user interface designs (and design concepts) to team members for discussion and feedback
respond constructively to feedback received from other team members
work collaboratively in a team environment (including production teams)
work with relevant parties when negotiating deals.
Problem solving:
continually evaluate/challenge ideas and move them towards solutions
factor in a range of costs when establishing fee structures
identify/rectify equipment malfunction/failure
recognise and resolve workplace issues when implementing:
colour management systems into digital workplace practice
new technology into own photoimaging practice
solve colour issues
solve problems arising from negotiating deals.
Initiative and enterprise:
apply visual communication principles to produce user interface designs
balance work and personal commitments
be proactive in identifying and following through on work opportunities
develop a strategic approach to maximising return from freelance activity
employ reflective questioning to analyse performance
generate and explore ideas (including a range of ideas for user interface designs that meet specifications)
identify best practice options for the implementation of colour management strategies
identify creative/commercial opportunities
plan and implement presentation concepts
recognise imaging opportunities from research and testing processes
recognise and address barriers to (and innovative possibilities arising from):
effective photoimaging workflow
lighting techniques and technology
visual communication principles.
Planning and organising:
adhere to timelines within the experimental process
budget for costs associated with the implementation of new technology
coordinate activities of models, assistants, creative and production teams
develop personal budgets and monitor income/expenditure against budgets
develop systems to respond to future:
colour theory/management systems
creative/commercial opportunities
document research findings clearly and concisely
establish/maintain personal financial and work record keeping systems
interpret and respond to photoimaging briefs
manage the workflow (research, concept development, production and post production) in the presentation of creative products
organise shoots on location/in studio and prepare shoot management timelines
plan and implement project development processes
plan for contingencies
plan work to maximise cash flow
prepare/circulate self-promotional material to potential clients/employers
plan integration of:
colour management systems into digital workplace practice
new technology into own photoimaging practice.
Self-management:
actively seek feedback and learn from others
complete work in accordance with terms and conditions of contracts
make decisions within level of own responsibility
meet deadlines
prioritise work tasks
reflect on and enhance own ability to contribute effectively to a collaborative creative process
seek expert assistance when problems arise.
Learning:
develop/maintain skills in presentation technology
learn the operation of ancillary equipment
keep breast of industry developments relevant to own area of work
participate in professional development activities
review personal performance within project/shoot contexts
seek expert advice when implementing:
colour management systems
new photoimaging trends and technology
upgrade knowledge required to work in varied locations.
Technology:
apply appropriate metadata tags to describe files
apply/maintain quality control procedures for presentation purposes
check and reinstate equipment, studio and props
coordinate the installation of colour management systems/new technology
create designs using storyboards, maps and other diagrams to specify the architecture and navigation of interactive media products
create user interface designs to meet standards and platform parameters
edit enhance, manipulate and output photoimages to industry standards for presentation purposes
manage files and directories using standard naming conventions
proficiently use graphics software to produce user interface designs
proficiently use video software to prepare video sequences for inclusion in an interactive media product
support effective communication and presentation
use an extended range of digital media, design and presentation technologies
use documentation systems for preparing formal contracts and recording/storing copyright agreements
use standard word processing, spreadsheet and database applications
use the internet as a source of information.
Due to the high proportion of electives required by this qualification, the industry requirements described above for each Employability Skill are representative of the photoimaging sector and may not reflect specific job roles. Learning and assessment strategies for this qualification should be based on the requirements of the units of competency for this qualification.
