Diploma of Photo Imaging

This qualification reflects the role of photo imaging practitioners who possess a sound theoretical knowledge base and use a range of specialised and technical competencies to plan, carry out and evaluate photo imaging services.

The qualification applies to a range of industry contexts, including commercial, domestic portrait, media, wedding, illustrative, institutional and art photography, where the practitioner is required to:

interpret photo imaging assignment briefs from a range of clients

consult with clients to refine objectives of photo imaging assignments

select appropriate technologies and workflows, to capture images, including type of camera, image recording media, lighting, post-capture processing and outputs

work from a studio or in a range of locations

employ aesthetic, conceptual, compositional and technical skills to realise outcomes

use a range of traditional, contemporary and emerging technologies when preparing, capturing and distributing image products.


Subjects

Total number of units = 17

3 core units plus

14 elective units

The elective units consist of:

3 units from Group A

3 units from Group B

of the remaining 8 units:

2 must be from Group A and/or Group B

up to 6 may be from Group A, Group B and/or Group C

up to 6 may be from a Diploma or above in any currently endorsed Training Package

up to 3 may be from an accredited course at Diploma level.

The elective units chosen must be relevant to the work outcome and meet local industry needs.

Core units

add topic CUVPHI516A Research the role and use of the photo image in visual communication

add topic CUVPHI517A Research and exploit photo imaging trends

add topic CUVPHI529A Employ colour management in a digital imaging workplace

Elective units

Group A generic photo imaging units

add topic CUVDIG401A Experiment with techniques to enhance digital images

add topic CUVDIG501A Refine digital art techniques

add topic CUVDIG502A Investigate technologies for the creation of digital art

add topic CUVPHI405A Develop self for photo imaging industry

add topic CUVPHI518A Explore the descriptive and emotive nature of photo lighting

add topic CUVPHI519A Investigate and exploit innovative imaging options

add topic CUVPHI520A Produce an innovative presentation of professional work

add topic CUVPHI530A Prepare digital images for pre-press processing

add topic CUVPHI531A Investigate and refine alternative approaches to photomedia

Group B specialist photo imaging units

add topic CUVPHI521A Produce commercial photo images

add topic CUVPHI522A Provide domestic portrait services

add topic CUVPHI523A Produce media photo images

add topic CUVPHI524A Make wedding photo imaging products

add topic CUVPHI525A Plan, capture and exploit visual art photo images

add topic CUVPHI526A Produce technical photo images

add topic CUVPHI527A Make illustrative images for publication and display

add topic CUVPHI528A Plan, capture and exploit stock photo images

Group C other elective units

Art, craft and design

add topic CUVACD502A Create observational drawings

add topic CUVACD503A Select and refine a specialised drawing technique

add topic CUVACD505A Work with the human form in creative practice

add topic CUVACD506A Refine 2-D design ideas and processes

add topic CUVACD512A Work with photomedia in creative practice

add topic CUVACD515A Manage specialised finishing processes

Creative and design process

add topic BSBCRT402A Collaborate in a creative process

add topic BSBCRT501A Originate and develop concepts

add topic BSBDES501A Implement design solutions

add topic BSBDES502A Establish, negotiate and refine a design brief

Communication

add topic HLTCOM408B Use specific health terminology to communicate effectively

add topic HLTHIR403B Work effectively with culturally diverse clients and co-workers

Compliance

add topic BSBCOM501B Identify and interpret compliance requirements

add topic BSBCOM502B Evaluate and review compliance

Copyright and IP

add topic BSBIPR401A Use and respect copyright

add topic CUFCMP501A Manage and exploit copyright arrangements

Digital content and imaging

add topic CUFDIG401A Author interactive media

add topic CUFDIG402A Design user interfaces

add topic CUFDIG403A Create user interfaces

add topic CUFDIG502A Design web environments

E-business

add topic BSBEBU502A Implement e business solutions

add topic SITXICT001A Build and launch a website for a small business

Financial management

add topic BSBFIM501A Manage budgets and financial plans

Industry capability

add topic CUFIND401A Provide services on a freelance basis

add topic CUVIND501B Maintain and apply creative arts industry knowledge

Information collection management

add topic CULMS008B Conceive, develop and realise exhibition designs

add topic CULMS009B Implement preventive conservation activities

add topic CULMS010B Contribute to the preservation of cultural material

Learning and development

add topic BSBLED501A Develop a workplace learning environment

Management

add topic BSBMGT515A Manage operational plan

Marketing

add topic BSBMKG501B Identify and evaluate marketing opportunities

add topic BSBMKG514A Implement and monitor marketing activities

Medical and scientific photography

add topic BSBMED301B Interpret and apply medical terminology appropriately

add topic HLTDA417A * Take a clinical photograph

add topic HLTIN301C Comply with infection control policies and procedures

add topic MSL974008A Capture and manage scientific images

Occupational health and safety

add topic BSBOHS509A Ensure a safe workplace

Post-production

add topic CUFPOS402A Manage media assets

Professional practice

add topic CUAIND401A Extend expertise in specialist field

add topic CUVPRP501A Realise a body of creative work

add topic CUVPRP502A Prepare for sustainable professional practice

Project management

add topic BSBADM407B Administer projects

add topic BSBPMG510A Manage projects

add topic PSPPM402B Manage simple projects

add topic PSPPM405A Administer simple projects

Relationship management

add topic BSBREL401A Establish networks

Risk management

add topic BSBRSK501A Manage risk

Small and micro business

add topic BSBSMB401A Establish legal and risk management requirements of small business

add topic BSBSMB407A Manage a small team

Sustainability

add topic CUVPRP504A Establish and maintain environmentally sustainable creative practice

Visual communication

add topic CUVPRI501A Refine printmaking techniques

add topic CUVPRI502A Investigate printmaking materials and processes

Visual merchandising

add topic SIRRMER016A Style merchandise for photography

Workplace effectiveness

add topic BSBWOR501B Manage personal work priorities and professional development

add topic BSBWOR502B Ensure team effectiveness

add topic HLTOPD401A Work effectively in the ophthalmic industry

*Note the following prerequisite unit requirement.

Unit code and title

Prerequisite unit required

add topic HLTDA417A Take a clinical photograph

add topic HLTIN301B Comply with infection control policies and procedures

add topic HLTIN302A Process reusable instruments and equipment in health work (Prerequisite: add topic HLTIN301B Comply with infection control policies and procedures)

Selecting electives for different outcomes

The context for this qualification varies, and this must guide the selection of elective units. Examples of appropriate elective units for particular outcomes at this level follow.

Commercial photographer

Core units plus:

add topic BSBCRT501A Originate and develop concepts

add topic BSBMKG514A Implement and monitor marketing activities

add topic BSBREL401A Establish networks

add topic BSBRSK501A Manage risk

add topic CUFCMP501A Manage and exploit copyright arrangements

add topic CUFIND401A Provide services on a freelance basis

add topic CUFPOS402A Manage media assets

add topic CUVPHI518A Explore the descriptive and emotive nature of photo lighting

add topic CUVPHI519A Investigate and exploit innovative imaging options

add topic CUVPHI520A Produce an innovative presentation of professional work

add topic CUVPHI521A Produce commercial photo images

add topic CUVPHI525A Plan, capture and exploit visual art photo images

add topic CUVPHI527A Make illustrative images for publication and display

add topic CUVPHI530A Prepare digital images for pre-press processing

Media photographer

Core units plus:

add topic BSBCRT501A Originate and develop concepts

add topic BSBMKG514A Implement and monitor marketing activities

add topic BSBREL401A Establish networks

add topic BSBRSK501A Manage risk

add topic CUFCMP501A Manage and exploit copyright arrangements

add topic CUFIND401A Provide services on a freelance basis

add topic CUFPOS402A Manage media assets

add topic CUVPHI518A Explore the descriptive and emotive nature of photo lighting

add topic CUVPHI519A Investigate and exploit innovative imaging options

add topic CUVPHI520A Produce an innovative presentation of professional work

add topic CUVPHI523A Produce media photo images

add topic CUVPHI527A Make illustrative images for publication and display

add topic CUVPHI528A Plan, capture and exploit stock photo images

add topic ICTTEN4081A Locate, diagnose and rectify faults

Technical photographer (Medical)

Core units plus:

add topic BSBCOM501B Identify and interpret compliance requirements

add topic BSBREL401A Establish networks

add topic BSBWOR501B Manage personal work priorities and professional development

add topic CUFCMP501A Manage and exploit copyright arrangements

add topic CUFPOS402A Manage media assets

add topic CUVPHI518A Explore the descriptive and emotive nature of photo lighting

add topic CUVPHI519A Investigate and exploit innovative imaging options

add topic CUVPHI520A Produce an innovative presentation of professional work

add topic CUVPHI523A Produce media photo images

add topic CUVPHI526A Produce technical photo images

add topic CUVPHI527A Make illustrative images for publication and display

add topic HLTCOM408B Use specific health terminology to communicate effectively

add topic MSL974008A Capture and manage scientific images

add topic SITXFIN007A Manage physical assets

Technical photographer (Museum/Library)

Core units plus:

add topic BSBRKG506A Develop and maintain terminology and classification schemes

add topic BSBWOR501B Manage personal work priorities and professional development

add topic CUFCMP501A Manage and exploit copyright arrangements

add topic CUFPOS402A Manage media assets

add topic CULMS010B Contribute to the preservation of cultural material

add topic CULMS412C Record and maintain collection information

add topic CUVPHI518A Explore the descriptive and emotive nature of photo lighting

add topic CUVPHI519A Investigate and exploit innovative imaging options

add topic CUVPHI520A Produce an innovative presentation of professional work

add topic CUVPHI526A Produce technical photo images

add topic CUVPHI527A Make illustrative images for publication and display

add topic CUVPHI528A Plan, capture and exploit stock photo images

add topic PSPPM402B Manage simple projects

add topic SITXFIN007A Manage physical assets

Sports photographer

Core units plus:

add topic BSBCRT501A Originate and develop concepts

add topic BSBREL401A Establish networks

add topic BSBRSK501A Manage risk

add topic BSBWOR501B Manage personal work priorities and professional development

add topic CUFCMP501A Manage and exploit copyright arrangements

add topic CUFIND401A Provide services on a freelance basis

add topic CUFPOS402A Manage media assets

add topic CUVPHI518A Explore the descriptive and emotive nature of photo lighting

add topic CUVPHI519A Investigate and exploit innovative imaging options

add topic CUVPHI520A Produce an innovative presentation of professional work

add topic CUVPHI523A Produce media photo images

add topic CUVPHI527A Make illustrative images for publication and display

add topic CUVPHI528A Plan, capture and exploit stock photo images

add topic ICTTEN4081A Locate, diagnose and rectify faults

Wedding photographer

Core units plus:

add topic BSBADM506B Manage business document design and development

add topic BSBCRT501A Originate and develop concepts

add topic BSBMKG514A Implement and monitor marketing activities

add topic BSBREL401A Establish networks

add topic CUFCMP501A Manage and exploit copyright arrangements

add topic CUFDIG502A Design web environments

add topic CUFIND401A Provide services on a freelance basis

add topic CUFPOS402A Manage media assets

add topic CUVPHI518A Explore the descriptive and emotive nature of photo lighting

add topic CUVPHI519A Investigate and exploit innovative imaging options

add topic CUVPHI520A Produce an innovative presentation of professional work

add topic CUVPHI522A Provide domestic portrait services

add topic CUVPHI524A Make wedding photo imaging products

add topic CUVPHI527A Make illustrative images for publication and display


Pathways...

    Pathways into the qualification

    It is recommended that people entering this qualification possess CUV40411 Certificate IV in Photo Imaging or have extensive vocational experience in photo imaging, such as work as a photographer’s assistant. Alternatively they might hold a qualification such as CUV40111 Certificate IV in Visual Arts or CUV40311 Certificate IV in Design where a focus of study has been in photomedia. The Preparatory Skill Set for Professional Photo Imaging Practice is also a suitable pathway.

    Pathways from the qualification

    People with CUV50411 Diploma of Photo Imaging are able to work in a range of commercial and artistic photo imaging disciplines. The qualification also prepares people for learning at higher levels, including Degree qualifications in photo imaging practice.


Entry Requirements

Entry to this qualification is limited to those able to demonstrate photo imaging skills that support learning at Diploma level. In particular, they must be able to provide evidence of their ability to:

produce a body of photo imaging work demonstrating the ability to respond effectively to different photo imaging challenges and requirements, and the capacity to refine concepts and images in line with current industry standards

engage with the design process by developing solutions through research, reflection and the generation and refinement of ideas

apply knowledge of the photo imaging industry, its trends and traditions

apply technical photo imaging knowledge and skills, including:

use of a range of professional digital and / or film cameras and accessories for image capture

selection and use of professional camera and lighting equipment for a range of subjects in different physical environments

enhancement and manipulation techniques using current industry standard software

use of electronic processing techniques.

Those skills and knowledge may have been acquired through personal or work experience, or through formal study.


Licensing Information

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.


Employability Skills

The following table contains a summary of the employability skills as identified by the visual arts, craft and design industries for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability skill

Industry/enterprise requirements for this qualification

Communication

establishing and nourishing industry links with clients, contractors and employees

explaining and describing work practices and methods

explaining conceptual basis for work in written and verbal contexts

explaining the difference between assignment and licensing of copyright

interpreting and clarifying written/verbal instructions and design specifications

interpreting design briefs and results of focus tests

interpreting the needs and rights of relevant parties

liaising with service providers in the presentation of creative products

making business presentations

modelling open and supportive communication

negotiating with clients and employers to achieve mutually acceptable outcomes

negotiating prices and fair exchange of services with clients and project stakeholders

negotiating with suppliers, models, creative teams and project stakeholders

nurturing trust

presenting confidently in a job interview situation

presenting ideas in ways that engage and provoke response

promoting own photo imaging work in the media

receiving feedback, maintaining effective relationships and managing conflict

resolving complaints and disputes

seeking feedback from clients on shoot progress and image selection

transferring newly acquired knowledge to peers and/or employees

using industry and community networks as sources of information

working effectively with diversity and dealing empathetically with subjects

writing resumes and other promotional material for potential employers

Teamwork

gaining trust and confidence of clients and colleagues

presenting a range of user interface designs (and design concepts) to team members for discussion and feedback

responding constructively to feedback received from other team members

working collaboratively in a team environment, including production teams

working with relevant parties when negotiating deals

Problem-solving

continually evaluating and challenging ideas, and moving them towards solutions

factoring in a range of costs when establishing fee structures

identifying and rectifying equipment malfunction and failure

recognising and resolving workplace issues when implementing:

colour management systems into digital workplace practice

new technology into own photo imaging practice

solving colour issues

solving problems arising from negotiating deals

Initiative and enterprise

applying visual communication principles to produce user interface designs

balancing work and personal commitments

being proactive in identifying and following through on work opportunities

developing a strategic approach to maximising return from freelance activity

employing reflective questioning to analyse performance

generating and exploring ideas, including a range of ideas for user interface designs that meet specifications

identifying best practice options for the implementation of colour management strategies

identifying creative/commercial opportunities

planning and implementing presentation concepts

recognising imaging opportunities from research and testing processes

recognising and addressing barriers to and innovative possibilities arising from:

effective photo imaging workflow

lighting techniques and technology

visual communication principles

Planning and organising

adhering to timelines within the experimental process

budgeting for costs associated with the implementation of new technology

coordinating activities of models, assistants, creative and production teams

developing personal budgets and monitoring income and expenditure against budgets

developing systems to respond to future:

colour theory/management systems

creative/commercial opportunities

documenting research findings clearly and concisely

establishing and maintaining personal financial and work record-keeping systems

interpreting and responding to photo imaging briefs

managing the workflow (research, concept development, production and post-production) in the presentation of creative products

organising shoots on location/in studio and preparing shoot management timelines

planning and implementing project development processes

planning for contingencies

planning work to maximise cash flow

preparing and circulating self-promotional material to potential clients and employers

planning integration of:

colour management systems into digital workplace practice

new technology into own photo imaging practice

Self-management

actively seeking feedback and learning from others

completing work according to terms and conditions of contracts

making decisions within level of own responsibility

meeting deadlines

prioritising work tasks

reflecting on and enhancing own ability to contribute effectively to a collaborative creative process

seeking expert assistance when problems arise

Learning

developing and maintaining skills in presentation technology

learning the operation of ancillary equipment

keeping up-to-date with industry developments relevant to own area of work

participating in professional development activities

reviewing personal performance within project and shoot contexts

seeking expert advice when implementing:

colour management systems

new photo imaging trends and technology

upgrading knowledge required to work in varied locations

Technology

applying appropriate metadata tags to describe files

applying and maintaining quality control procedures for presentation purposes

checking and reinstating equipment, studio and props

coordinating the installation of colour management systems and new technology

creating designs using storyboards, maps and other diagrams to specify the architecture and navigation of interactive media products

creating user interface designs to meet standards and platform parameters

editing, enhancing, manipulating and outputting photo images to industry standards for presentation purposes

managing files and directories using standard naming conventions

proficiently using graphics software to produce user interface designs

proficiently using video software to prepare video sequences for inclusion in an interactive media product

supporting effective communication and presentation

using an extended range of digital media, design and presentation technologies

using documentation systems for preparing formal contracts and recording/storing copyright agreements

using standard word processing, spreadsheet and database applications

using the internet as a source of information