CUV60307 - Advanced Diploma of Creative Product Development
Advanced Diploma of Creative Product Development
This qualification is designed to reflect the role of product designers/developers in the creative arts industries. As such, it reflects the role of individuals who analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies. Their knowledge base may be specialised or broad. These individuals are sometimes accountable for group outcomes.
This qualification has application across a range of creative arts industry contexts where the designer is required to:
conceive and develop ideas, designs and styles (and document these for production)
determine the objectives/constraints of design briefs by consulting with clients
formulate design concepts (and prepare/commission diagrams, illustrations, layouts, models, plans, prototypes, samples and sketches to communicate these concepts)
negotiate design solutions with clients
undertake product research and analyse aesthetic, commercial, cultural, functional and spatial requirements.
Job Roles
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
Graphic Designer (Exhibition, Film and Video Graphics, Publication)
Visual Arts and Crafts Professional (Ephemeral, Multimedia, New Media).
Qualification Pathways
Subjects
Qualification Rules
Total number of units = 16
4 core units plus
6 specialist units, with no more than 3 counting previously towards a related Diploma qualification, plus
6 elective units, with at least 2 selected from the remaining specialist/elective units. The other 4elective units may be selected from the remaining specialist/elective units or from an Advanced Diploma qualification in any other nationally endorsed Training Package. Electives must be relevant to the work outcome, local industry requirements and the qualification level.
The context for this qualification varies, and this must guide the selection of elective units. The following examples are designed to assist in the selection of appropriate electives for particular outcomes at this level, but they are in no way prescriptive:
CUVCOR09B Select and apply drawing techniques and media to represent and communicate the concept
CUVPHI501A Research role and use of the photoimage in visual communication
Pathways...
Pre-requisite Requirements
There are no pre-requisite requirements for this qualification.
Pathways into the qualification
Candidates may enter the qualification through a number of entry points demonstrating potential to undertake vocational education and training at Advanced Diploma level, including:
successful achievement of a relevant Diploma qualification in creative arts/product design
successful achievement of a Diploma qualification in a related creative arts industry discipline, including:
CUF50107 Diploma of Screen and media
CUF50207 Diploma of Interactive Digital Media
CUF50407 Diploma of Specialist Make-up Services
CUF50507 Diploma of Costume for Performance
CUF50607 Diploma of Scenery and Set Construction
CUV50407 Diploma of Photoimaging
extensive vocational experience in creative arts/product design.
Entry Requirements
Not Applicable
Licensing Information
Licensing, Legislative, Regulatory or Certification Considerations
There is no direct link between this qualification and licensing, legislative and/or regulatory requirements. However, where required, a Unit of Competency will specify relevant licensing, legislative and/or regulatory requirements that impact on the unit.
Employability Skills
Employability Skills Summary
CUV60307 Advanced Diploma of Creative Product Development
The following table contains a summary of the Employability Skills required by the creative arts industry for this qualification. The Employability Skills facets described here are broad industry requirements that may vary depending on qualification packaging options.
Employability Skill
Industry requirements for this qualification include:
Communication:
articulate and debate complex concepts
articulate and debate conceptual or technical ideas
complete copyright documentation and other relevant design documentation
consult with others on the testing/refinement of a design solution
deal with questions
explain budgets and reporting requirements
explain the difference between assignment and licensing of copyright
explain the difference between performing, mechanical, synchronisation and communicating rights to the public
interpret a design brief and communicate design ideas
interpret relevant legislation
interpret the needs and rights of relevant parties
interpret and develop a wide range of visual and written information sources
negotiate deals and achieve agreed outcomes
negotiate fees
negotiate, question, listen, investigate, network and clarify issues
read and interpret budgets
read product safety labels and instructions
research and evaluate a wide range of source materials on design
research complex, varied and unfamiliar information sources
research information dealing with complex concepts and theories
work with clients to establish and refine design briefs.
Teamwork:
articulate the rationale for concepts in ways that promote constructive discussion with others
lead and motivate a team in establishing productive networks, partnerships and other relationships
lead and participate in effective client, principal, stakeholder and project team liaison during design realisation
work collaboratively on ideas
work with relevant parties when negotiating deals.
Problem solving:
deal with complex and non-routine difficulties
develop and implement solutions to unpredictable problems
pro-actively identify and develop effective solutions to complex challenges of a varied and unpredictable nature
respond to unpredictable issues and challenges that arise during the testing process
review feedback and plan improvements
solve problems arising from negotiating deals.
Initiative and enterprise:
access and interpret an organisations standards and values
analyse complex information
analyse records or notes of the evaluation process
develop and adapt responses to experimentation and testing processes
develop and substantiate own positions/ideas on a complex range of issues
distil and synthesise information from varied sources
establish collaborative partnerships and relationships
evaluate organisational information management systems
generate a range of innovative concepts and ideas
generate and develop concepts and ideas for a design brief (including responses to situations where parameters may be broad/open or restrictive)
generate new or adapted ideas in response to realisation challenges
pro-actively identify market requirements
select relevant evaluation information and documentation
take a visionary approach to developing concepts and ideas
use lateral thinking.
Planning and organising:
calculate material requirements and cost issues
coordinate and lead potentially complex processes involving a range of interrelated factors and challenges
determine layout issues and deal with scaling
determine the term of a copyright license
develop and establish agreement to plans
develop realistic costings for the realisation of design concepts
guide/coordinate the process of negotiating/finalising a design brief
manage budgets
organise resources and coordinate a testing process (including liaison and consultation with others during the design process)
research and evaluate validation processes (and determine/implement improvements to these processes)
take account of practical issues for concept implementation
undertake the research process.
Self-management:
develop and substantiate own views and ideas
meet deadlines
take responsibility for driving/guiding the design brief negotiation process.
Learning:
improving designs through self-reflection and redrafting after feedback
locating and using resources to broaden own creative experience.
Technology:
prepare drawings for presentation
store and retrieve relevant workplace data
use documentation systems for preparing formal contracts and recording/storing copyright agreements
use materials, tools and equipment in the design/manufacture of products
work with financial software.
Due to the high proportion of electives required by this qualification, the industry requirements described above for each Employability Skill are representative of the industry in general and may not reflect specific job roles. Learning and assessment strategies for this qualification should be based on the requirements of the units of competency for this qualification.