Advanced Diploma of Creative Product Development

This qualification is designed to reflect the role of product designers/developers in the creative arts industries. As such, it reflects the role of individuals who analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies. Their knowledge base may be specialised or broad. These individuals are sometimes accountable for group outcomes.

This qualification has application across a range of creative arts industry contexts where the designer is required to:

conceive and develop ideas, designs and styles (and document these for production)

determine the objectives/constraints of design briefs by consulting with clients

formulate design concepts (and prepare/commission diagrams, illustrations, layouts, models, plans, prototypes, samples and sketches to communicate these concepts)

negotiate design solutions with clients

undertake product research and analyse aesthetic, commercial, cultural, functional and spatial requirements.

Job Roles

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

Graphic Designer (Exhibition, Film and Video Graphics, Publication)

Illustrator (Animator, Cartoonist, Technical)

Multimedia Designer (Digital Media, Interactive Media)

Visual Arts and Crafts Professional (Ephemeral, Multimedia, New Media).

Qualification Pathways


Subjects

Qualification Rules

Total number of units = 16

4 core units plus

6 specialist units, with no more than 3 counting previously towards a related Diploma qualification, plus

6 elective units, with at least 2 selected from the remaining specialist/elective units. The other 4elective units may be selected from the remaining specialist/elective units or from an Advanced Diploma qualification in any other nationally endorsed Training Package. Electives must be relevant to the work outcome, local industry requirements and the qualification level.

Core Units

add topic BSBOHS509A Ensure a safe workplace

add topic CUFCMP501A Manage and exploit copyright arrangements

add topic CUVDES601A Design innovative products

add topic CUVIND501A Maintain and apply creative arts industry knowledge

Specialist Units

Creative Process

add topic BSBCRT501A Originate and develop concepts

add topic BSBCRT601A Research and apply concepts and theories of creativity

Design Process

add topic BSBDES501A Implement design solutions

add topic BSBDES502A Establish, negotiate and refine a design brief

add topic BSBDES601A Manage design realisation

add topic BSBDES602A Research global design trends

add topic BSBDES701A Research and apply design theory

Digital Content and Imaging

add topic CUFDIG507A Design digital simulations

Diversity

add topic BSBDIV701A Develop cross-cultural communication and negotiation strategies

Drawing

add topic CUVCOR09B Select and apply drawing techniques and media to represent and communicate the concept

Innovation

add topic BSBINN801A Lead innovative thinking and practice

Visual Communication

add topic CUVPHI501A Research role and use of the photoimage in visual communication

add topic CUVPHI505A Produce an innovative presentation of professional work

Elective Units

Competitive Manufacturing

add topic MCMC614A Develop a communications strategy to support production

add topic MCMS600A Develop a competitive manufacturing system

add topic MCMT675A Facilitate the development of a new product

Financial Management

add topic BSBFIM601A Manage finances

add topic CUEFIN03B Obtain sponsorship

add topic CUVADM10B Research and utilise revenue and funding opportunities

Information Management and Research

add topic BSBINM601A Manage knowledge and information

add topic BSBRES801A Initiate and lead applied research

add topic CUVADM13B Research and critique cultural work(s)

Management

add topic BSBMGT608B Manage innovation and continuous improvement

add topic BSBMGT616A Develop and implement strategic plans

add topic BSBMGT617A Develop and implement a business plan

Marketing

add topic BSBMKG603B Manage the marketing process

add topic BSBMKG605B Evaluate international marketing opportunities

add topic BSBMKG607B Manage market research

add topic BSBMKG609A Develop a marketing plan

Project Management

add topic BSBPMG601A Direct the integration of projects

Purchasing and Contracting

add topic PSPPROC602B Direct the management of contracts

Relationship Management

add topic BSBREL701A Develop and cultivate collaborative partnerships and relationships

Risk Management

add topic BSBRSK501A Manage risk

Selecting Electives for Different Outcomes

The context for this qualification varies, and this must guide the selection of elective units. The following examples are designed to assist in the selection of appropriate electives for particular outcomes at this level, but they are in no way prescriptive:

Digital Media Designer

Core units plus:

add topic BSBCRT501A Originate and develop concepts

add topic BSBCRT601A Research and apply concepts and theories of creativity

add topic BSBDES601A Manage design realisation

add topic BSBDES602A Research global design trends

add topic BSBDES701A Research and apply design theory

add topic BSBDIV701A Develop cross-cultural communication and negotiation strategies

add topic CUFDIG507A Design digital simulations

add topic CUFANM503A Design animation and digital visual effects

add topic CUFLGT501A Conceive and develop lighting designs

add topic CUVPHI501A Research role and use of the photoimage in visual communication

add topic CUVADM13B Research and critique cultural work(s)

add topic CUVCOR09B Select and apply drawing techniques and media to represent and communicate the concept

Visual Arts and Craft Professional

Core units plus:

add topic BSBCRT501A Originate and develop concepts

add topic BSBCRT601A Research and apply concepts and theories of creativity

add topic BSBDES601A Manage design realisation

add topic BSBDES602A Research global design trends

add topic BSBDES701A Research and apply design theory

add topic BSBDIV701A Develop cross-cultural communication and negotiation strategies

add topic BSBMGT617A Develop and implement a business plan

add topic CUFDIG507A Design digital simulations

add topic CUVADM10B Research and utilise revenue and funding opportunities

add topic CUVADM13B Research and critique cultural work(s)

add topic CUVCOR09B Select and apply drawing techniques and media to represent and communicate the concept

add topic CUVPHI501A Research role and use of the photoimage in visual communication


Pathways...

    Pre-requisite Requirements

    There are no pre-requisite requirements for this qualification.

    Pathways into the qualification

    Candidates may enter the qualification through a number of entry points demonstrating potential to undertake vocational education and training at Advanced Diploma level, including:

    successful achievement of a relevant Diploma qualification in creative arts/product design

    successful achievement of a Diploma qualification in a related creative arts industry discipline, including:

    CUF50107 Diploma of Screen and media

    CUF50207 Diploma of Interactive Digital Media

    CUF50407 Diploma of Specialist Make-up Services

    CUF50507 Diploma of Costume for Performance

    CUF50607 Diploma of Scenery and Set Construction

    CUV50407 Diploma of Photoimaging

    extensive vocational experience in creative arts/product design.


Entry Requirements

Not Applicable


Licensing Information

Licensing, Legislative, Regulatory or Certification Considerations

There is no direct link between this qualification and licensing, legislative and/or regulatory requirements. However, where required, a Unit of Competency will specify relevant licensing, legislative and/or regulatory requirements that impact on the unit.


Employability Skills

Employability Skills Summary

CUV60307 Advanced Diploma of Creative Product Development

The following table contains a summary of the Employability Skills required by the creative arts industry for this qualification. The Employability Skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability Skill

Industry requirements for this qualification include:

Communication:

articulate and debate complex concepts

articulate and debate conceptual or technical ideas

complete copyright documentation and other relevant design documentation

consult with others on the testing/refinement of a design solution

deal with questions

explain budgets and reporting requirements

explain the difference between assignment and licensing of copyright

explain the difference between performing, mechanical, synchronisation and communicating rights to the public

interpret a design brief and communicate design ideas

interpret relevant legislation

interpret the needs and rights of relevant parties

interpret and develop a wide range of visual and written information sources

negotiate deals and achieve agreed outcomes

negotiate fees

negotiate, question, listen, investigate, network and clarify issues

read and interpret budgets

read product safety labels and instructions

research and evaluate a wide range of source materials on design

research complex, varied and unfamiliar information sources

research information dealing with complex concepts and theories

work with clients to establish and refine design briefs.

Teamwork:

articulate the rationale for concepts in ways that promote constructive discussion with others

lead and motivate a team in establishing productive networks, partnerships and other relationships

lead and participate in effective client, principal, stakeholder and project team liaison during design realisation

work collaboratively on ideas

work with relevant parties when negotiating deals.

Problem solving:

deal with complex and non-routine difficulties

develop and implement solutions to unpredictable problems

pro-actively identify and develop effective solutions to complex challenges of a varied and unpredictable nature

respond to unpredictable issues and challenges that arise during the testing process

review feedback and plan improvements

solve problems arising from negotiating deals.

Initiative and enterprise:

access and interpret an organisations standards and values

analyse complex information

analyse records or notes of the evaluation process

develop and adapt responses to experimentation and testing processes

develop and substantiate own positions/ideas on a complex range of issues

distil and synthesise information from varied sources

establish collaborative partnerships and relationships

evaluate organisational information management systems

generate a range of innovative concepts and ideas

generate and develop concepts and ideas for a design brief (including responses to situations where parameters may be broad/open or restrictive)

generate new or adapted ideas in response to realisation challenges

pro-actively identify market requirements

select relevant evaluation information and documentation

take a visionary approach to developing concepts and ideas

use lateral thinking.

Planning and organising:

calculate material requirements and cost issues

coordinate and lead potentially complex processes involving a range of interrelated factors and challenges

determine layout issues and deal with scaling

determine the term of a copyright license

develop and establish agreement to plans

develop realistic costings for the realisation of design concepts

guide/coordinate the process of negotiating/finalising a design brief

manage budgets

organise resources and coordinate a testing process (including liaison and consultation with others during the design process)

research and evaluate validation processes (and determine/implement improvements to these processes)

take account of practical issues for concept implementation

undertake the research process.

Self-management:

develop and substantiate own views and ideas

meet deadlines

take responsibility for driving/guiding the design brief negotiation process.

Learning:

improving designs through self-reflection and redrafting after feedback

locating and using resources to broaden own creative experience.

Technology:

prepare drawings for presentation

store and retrieve relevant workplace data

use documentation systems for preparing formal contracts and recording/storing copyright agreements

use materials, tools and equipment in the design/manufacture of products

work with financial software.

Due to the high proportion of electives required by this qualification, the industry requirements described above for each Employability Skill are representative of the industry in general and may not reflect specific job roles. Learning and assessment strategies for this qualification should be based on the requirements of the units of competency for this qualification.