14 units of competency are required for this qualification comprising:
7 core units listed below, plus
7 elective units.
Choose a minimum of 5 elective units from the list below.
Choose the remaining 2 elective units from the elective unit list below or from elsewhere within this training package, or from another endorsed training package, or from an accredited course.
All elective units chosen from outside this qualification must support the learning outcomes of this AQF qualification level.
Elective units chosen must not duplicate content already covered by other units in this qualification.
Where imported units are selected, care must be taken to ensure that all prerequisite units specified are complied with.
Identify material suitable for media publication
Manage media requirements at major events
Develop and implement media plans
Develop and implement a public affairs strategic plan
Develop and implement effective communication strategies
Manage public affairs projects
Apply knowledge of public affairs in a service environment
Make a presentation
Manage personal work priorities and professional development
Lead a team
Write material suitable for publication within Defence
Capture video images
Conduct market profiling
Gather and analyse information
Foster a positive organisational image in the community
Plan and conduct a public awareness program
Liaise with other organisations
Conduct briefings and debriefings
Manage on-site event operations