Certificate IV in Defence Public Affairs
14 units of competency are required for this qualification including:
7 core units
7 elective units
Choose a minimum of 4 elective units from the Group A list below.
Choose the remaining 3 elective units from the Group A or B elective lists below, or elsewhere within this training package, or another endorsed training package, or accredited course.
Where a pre-requisite unit is attached to an elective unit it is identified by this symbol .
The pre-requisite units attached to any of the elective units must be undertaken and are additional to the number of elective units required for the qualification.
The elective units should be selected from the units that most closely align to an individuals occupational outcomes.
Elective units selected must not duplicate content already covered by other units in this qualification.
Identify material suitable for media publication
Write material suitable for publication within Defence
Foster a positive organisational image in the community
Plan and conduct a public awareness program
Liaise with other organisations
Provide on-site event management services
Group A Elective Units (Specialisation)
Conduct market profiling
Edit provided copy
Make a presentation
Gather and analyse information
Lead, manage and develop teams
Group B Elective Units (General)
Manage media requirements at major events
Develop and implement a media plans
Develop and implement public affairs strategic plans
Develop and implement effective communication strategies
Manage public affairs projects
Capture video images
Apply knowledge of OHS legislation in the workplace
Manage personal work priorities and professional development
Employability Skills are part of a unit of competency.
Employability Skills statements from a selection of units of competency from the DEF41612 Certificate IV in Defence Public Affairs have been reproduced in the table below.
This table provides an example of Employability Skills for the qualification because Employability Skills within a qualification will vary depending on the qualification packaging options.
Defence qualifications have core units (which must be achieved) and elective units (where there is a choice of units which must be achieved) so different Employability Skills Summaries are possible within the one qualification, depending on the package of core units and chosen elective units.
Employability Skills Statement
acknowledge contributions of personnel in a positive way
advise and involve the community in public safety activities
answer general enquiries, give presentations and participate in conferences, community forums and public speaking
communicate effectively with personnel to encourage contributions to the briefing/debriefing in a constructive and positive way
communicate information verbally and non-verbally
ensure an appropriate style is determined and maintained throughout, is correctly structured and quotes correctly attributed
ensure the preparation and presentation of information is accurate and in accordance with policies, procedures and guidelines
identify a potential story and obtain clearance from supervisor
identify key story points and reader specific angles
interpret comments, listen to questions and analyse information
maintain and engage regularly, a network of contacts
produce stories that are fit for publication within a Defence publication â€“ stories must be accurate, with minimal possibility of misinterpretation and conform to government and Defence policies
provide advice on prevention and mitigation techniques in a way that acknowledges community concerns
provide information to other organisations in a clear, concise and comprehensive manner
summarise and record brief/debrief findings
understand legislative responsibilities (such as privacy, freedom of information) relevant to provision of information
understand security considerations
undertake effective two-way communication with the community
develop networks and relationships, and liaise effectively
establish formal and informal networks
manage group processes
participate in regular meetings and forums
seek, encourage and value contributions from personnel during the brief/debrief
submit stories for proofreading and clearance by the senior reporter
work within a team environment
apply communications ethics that are relevant to the audience and organisation
demonstrate an awareness of current affairs and Defence issues
interpret complex information in documents and interviews and make it readable and understandable to a wide variety of readers
keep up-to-date material about Defence issues and current affairs through using a wide variety of sources
Initiative and enterprise
identify a story through personal initiative or following direction from the editor or sub editor
Planning and organising
identify and factor into planning, public affairs objectives and constraints
identify information that is newsworthy and suitable for Defence publications, through personal initiative or following direction from the editor or sub editor
maintain a library of professional publications
plan, prepare and schedule briefing/debriefing
recognise and meet deadlines
select appropriate location for briefing/debriefing
judge newsworthiness with limited supervision
recognise and adhere to deadlines when writing reports/stories
review own performance, and set clear goals and objectives
develop an awareness of current affairs and Defence issues
participate in media training, presentation skill exercises and public relations activities
prepare facilities, locations and/or equipment prior to any demonstration or tour by meeting organisation standards and occupational health and safety guidelines
use media equipment and communications systems such as overhead projectors, electronic whiteboard, electronic presentation equipment, organisation technical equipment, practical demonstration equipment