Certificate IV in Defence Public Affairs
Not applicable.
Subjects
14 units of competency are required for this qualification including: 7 core units 7 elective units Choose a minimum of 4 elective units from the Group A list below. Choose the remaining 3 elective units from the Group A or B elective lists below, or elsewhere within this training package, or another endorsed training package, or accredited course. Where a pre-requisite unit is attached to an elective unit it is identified by this symbol . The pre-requisite units attached to any of the elective units must be undertaken and are additional to the number of elective units required for the qualification. The elective units should be selected from the units that most closely align to an individuals occupational outcomes. Elective units selected must not duplicate content already covered by other units in this qualification. | |
Code | Core Units |
DEFPA002 | Identify material suitable for media publication |
Write material suitable for publication within Defence | |
Foster a positive organisational image in the community | |
Plan and conduct a public awareness program | |
Liaise with other organisations | |
Conduct briefings/debriefings | |
Provide on-site event management services | |
Code | Group A Elective Units (Specialisation) |
DEFPA003 | Conduct market profiling |
Edit provided copy | |
Make a presentation | |
Gather and analyse information | |
Work autonomously | |
Lead, manage and develop teams | |
Code | Group B Elective Units (General) |
DEFPA004 | Manage media requirements at major events |
DEFPA005 | Develop and implement a media plans |
DEFPA006 | Develop and implement public affairs strategic plans |
DEFPA007 | Develop and implement effective communication strategies |
DEFPA008 | Manage public affairs projects |
DEFPA009 | Capture video images |
Apply knowledge of OHS legislation in the workplace | |
Manage personal work priorities and professional development | |
Pathways...
Not applicable.
Entry Requirements
Not applicable.
Licensing Information
Not applicable.
Employability Skills
Employability Skills are part of a unit of competency.
Employability Skills statements from a selection of units of competency from the DEF41612 Certificate IV in Defence Public Affairs have been reproduced in the table below.
This table provides an example of Employability Skills for the qualification because Employability Skills within a qualification will vary depending on the qualification packaging options.
Defence qualifications have core units (which must be achieved) and elective units (where there is a choice of units which must be achieved) so different Employability Skills Summaries are possible within the one qualification, depending on the package of core units and chosen elective units.
Employability Skill | Employability Skills Statement |
Communication | acknowledge contributions of personnel in a positive way advise and involve the community in public safety activities answer general enquiries, give presentations and participate in conferences, community forums and public speaking communicate effectively with personnel to encourage contributions to the briefing/debriefing in a constructive and positive way communicate information verbally and non-verbally ensure an appropriate style is determined and maintained throughout, is correctly structured and quotes correctly attributed ensure the preparation and presentation of information is accurate and in accordance with policies, procedures and guidelines identify a potential story and obtain clearance from supervisor identify key story points and reader specific angles interpret comments, listen to questions and analyse information maintain and engage regularly, a network of contacts produce stories that are fit for publication within a Defence publication – stories must be accurate, with minimal possibility of misinterpretation and conform to government and Defence policies provide advice on prevention and mitigation techniques in a way that acknowledges community concerns provide information to other organisations in a clear, concise and comprehensive manner summarise and record brief/debrief findings understand legislative responsibilities (such as privacy, freedom of information) relevant to provision of information understand security considerations undertake effective two-way communication with the community |
Teamwork | develop networks and relationships, and liaise effectively establish formal and informal networks manage group processes participate in regular meetings and forums seek, encourage and value contributions from personnel during the brief/debrief submit stories for proofreading and clearance by the senior reporter work within a team environment |
Problem solving | apply communications ethics that are relevant to the audience and organisation demonstrate an awareness of current affairs and Defence issues interpret complex information in documents and interviews and make it readable and understandable to a wide variety of readers keep up-to-date material about Defence issues and current affairs through using a wide variety of sources |
Initiative and enterprise | identify a story through personal initiative or following direction from the editor or sub editor |
Planning and organising | identify and factor into planning, public affairs objectives and constraints identify information that is newsworthy and suitable for Defence publications, through personal initiative or following direction from the editor or sub editor maintain a library of professional publications plan, prepare and schedule briefing/debriefing recognise and meet deadlines select appropriate location for briefing/debriefing |
Self | judge newsworthiness with limited supervision recognise and adhere to deadlines when writing reports/stories review own performance, and set clear goals and objectives |
Learning | develop an awareness of current affairs and Defence issues participate in media training, presentation skill exercises and public relations activities |
Technology | prepare facilities, locations and/or equipment prior to any demonstration or tour by meeting organisation standards and occupational health and safety guidelines use media equipment and communications systems such as overhead projectors, electronic whiteboard, electronic presentation equipment, organisation technical equipment, practical demonstration equipment |