Certificate IV in Defence Public Affairs

Not applicable.


14 units of competency are required for this qualification including:

7 core units

7 elective units

Choose a minimum of 4 elective units from the Group A list below.

Choose the remaining 3 elective units from the Group A or B elective lists below, or elsewhere within this training package, or another endorsed training package, or accredited course.

Where a pre-requisite unit is attached to an elective unit it is identified by this symbol .

The pre-requisite units attached to any of the elective units must be undertaken and are additional to the number of elective units required for the qualification.

The elective units should be selected from the units that most closely align to an individuals occupational outcomes.

Elective units selected must not duplicate content already covered by other units in this qualification.


Core Units


Identify material suitable for media publication

add topic DEFPR303B

Write material suitable for publication within Defence

add topic PUACOM005B

Foster a positive organisational image in the community

add topic PUACOM006B

Plan and conduct a public awareness program

add topic PUACOM007B

Liaise with other organisations

add topic PUAOPE015A

Conduct briefings/debriefings

add topic SITXEVT017B

Provide on-site event management services


Group A Elective Units (Specialisation)


Conduct market profiling

add topic DEFPR304B

Edit provided copy

add topic BSBCMM401A

Make a presentation

add topic PSPGOV406B

Gather and analyse information

add topic PUATEA002B

Work autonomously

add topic PUATEA003B

Lead, manage and develop teams


Group B Elective Units (General)


Manage media requirements at major events


Develop and implement a media plans


Develop and implement public affairs strategic plans


Develop and implement effective communication strategies


Manage public affairs projects


Capture video images

add topic BSBOHS301B

Apply knowledge of OHS legislation in the workplace

add topic BSBWOR501B

Manage personal work priorities and professional development


    Not applicable.

Entry Requirements

Not applicable.

Licensing Information

Not applicable.

Employability Skills

Employability Skills are part of a unit of competency.

Employability Skills statements from a selection of units of competency from the DEF41612 Certificate IV in Defence Public Affairs have been reproduced in the table below.

This table provides an example of Employability Skills for the qualification because Employability Skills within a qualification will vary depending on the qualification packaging options.

Defence qualifications have core units (which must be achieved) and elective units (where there is a choice of units which must be achieved) so different Employability Skills Summaries are possible within the one qualification, depending on the package of core units and chosen elective units.

Employability Skill

Employability Skills Statement


acknowledge contributions of personnel in a positive way

advise and involve the community in public safety activities

answer general enquiries, give presentations and participate in conferences, community forums and public speaking

communicate effectively with personnel to encourage contributions to the briefing/debriefing in a constructive and positive way

communicate information verbally and non-verbally

ensure an appropriate style is determined and maintained throughout, is correctly structured and quotes correctly attributed

ensure the preparation and presentation of information is accurate and in accordance with policies, procedures and guidelines

identify a potential story and obtain clearance from supervisor

identify key story points and reader specific angles

interpret comments, listen to questions and analyse information

maintain and engage regularly, a network of contacts

produce stories that are fit for publication within a Defence publication – stories must be accurate, with minimal possibility of misinterpretation and conform to government and Defence policies

provide advice on prevention and mitigation techniques in a way that acknowledges community concerns

provide information to other organisations in a clear, concise and comprehensive manner

summarise and record brief/debrief findings

understand legislative responsibilities (such as privacy, freedom of information) relevant to provision of information

understand security considerations

undertake effective two-way communication with the community


develop networks and relationships, and liaise effectively

establish formal and informal networks

manage group processes

participate in regular meetings and forums

seek, encourage and value contributions from personnel during the brief/debrief

submit stories for proofreading and clearance by the senior reporter

work within a team environment

Problem solving

apply communications ethics that are relevant to the audience and organisation

demonstrate an awareness of current affairs and Defence issues

interpret complex information in documents and interviews and make it readable and understandable to a wide variety of readers

keep up-to-date material about Defence issues and current affairs through using a wide variety of sources

Initiative and enterprise

identify a story through personal initiative or following direction from the editor or sub editor

Planning and organising

identify and factor into planning, public affairs objectives and constraints

identify information that is newsworthy and suitable for Defence publications, through personal initiative or following direction from the editor or sub editor

maintain a library of professional publications

plan, prepare and schedule briefing/debriefing

recognise and meet deadlines

select appropriate location for briefing/debriefing


judge newsworthiness with limited supervision

recognise and adhere to deadlines when writing reports/stories

review own performance, and set clear goals and objectives


develop an awareness of current affairs and Defence issues

participate in media training, presentation skill exercises and public relations activities


prepare facilities, locations and/or equipment prior to any demonstration or tour by meeting organisation standards and occupational health and safety guidelines

use media equipment and communications systems such as overhead projectors, electronic whiteboard, electronic presentation equipment, organisation technical equipment, practical demonstration equipment