Diploma of Defence Public Affairs
11 units of competency are required for this qualification including:
6 core units
5 elective units
Choose a minimum of 2 elective units from the Group A list below.
Choose the remaining 3 elective units from the Group A or B elective lists below, or elsewhere within this training package, or another endorsed training package, or accredited course.
Where a pre-requisite unit is attached to an elective unit it is identified by this symbol .
The pre-requisite units attached to any of the elective units must be undertaken and are additional to the number of elective units required for the qualification.
The elective units should be selected from the units that most closely align to an individuals occupational outcomes.
Elective units selected must not duplicate content already covered by other units in this qualification.
Manage media requirements at major events
Develop and implement media plans
Develop and implement public affairs strategic plans
Develop and implement effective communication strategies
Manage public affairs projects
Manage personal work priorities and professional development
Group A Elective Units (Specialisation)
Manage budgets and financial plans
Manage an information or knowledge management system
Provide work skill instruction
Group B Elective Units (General)
Persuade and influence opinion
Coordinate public affairs events and activities
Manage public affairs
Provide public affairs advisory service
Manage media relationships
Employability Skills are part of a unit of competency.
Employability Skills statements from a selection of units of competency from the DEF52712 Diploma of Defence Public Affairs have been reproduced in the table below.
This table provides an example of Employability Skills for the qualification because Employability Skills within a qualification will vary depending on the qualification packaging options.
Defence qualifications have core units (which must be achieved) and elective units (where there is a choice of units which must be achieved) so different Employability Skills Summaries are possible within the one qualification, depending on the package of core units and chosen elective units.
Employability Skills Statement
communicate facts in a fluent, clear and interesting manner
complete all required documentation
conduct operational debriefs
conduct press conferences and group interviews
ensure instructions and directions are communicated to team members clearly and unambiguously
ensure organisational protocols are followed when liaising with the media
liaise with media and other organisation personnel
maintain communication with the team leader and provide supervisor with feedback and constructive advice
provide attention to detail
recognise, discuss and deal with team membersâ€™ concerns and queries
refer to supervisor any issues that cannot be rectified or addressed
represent issues to management
retain professionalism under duress
show empathy with victims and operational personnel
understand and implement instructions and directions
understand current media liaison practices
understand legal and organisation requirements relating to confidentiality, libel, accuracy and discrimination
understand the requirements of different media (newspapers, magazines, radio, television) and the requirements of local vs regional vs national media
understand the role of media in disseminating information
undertake public speaking and media presentations
undertake informal performance counselling and provide feedback on performance
act as a team leader
allocate duties, rosters and responsibilities to team members
encourage team members
mentor and coach team members
maintain the safety of others
monitor the performance of others and take appropriate action through coaching and mentoring
set goals, identify tasks and present to team members
undertake team building
analyse and solve problems
deal with incidents where the media has become involved
take action to correct inappropriate behaviour
Initiative and enterprise
manage media to ensure the integrity of information being disseminated
translate media research and analysis into clear advice to stakeholders
Planning and organising
change the media strategy at any time to suit operational demands and level of incident
ensure media personnel and VIPs are provided with occupational health and safety clothing where appropriate
promote the work and achievements of organisation, volunteer and other organisation personnel at incident throughout the incident to assist in maintaining morale and public profile
schedule and plan information briefing sessions and tours to appropriate times in line with operational responsibilities and media requirements
use the media plan to form the media strategy
ensure own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident
ensure own level of authority is recognised and adhered to
ensure personal safety and safety of others is maintained
ensure that the individual decision making process is conducted in accordance with standard procedures
monitor individual performance against defined performance requirements and ensure appropriate action is taken to maintain performance
provide feedback on own performance
set performance requirements
deal with diverse groups and strategies for undertaking public speaking
develop an understanding of media requirements
use appropriate information technology and software