Diploma of Defence Public Affairs

Not applicable.


11 units of competency are required for this qualification including:

6 core units

5 elective units

Choose a minimum of 2 elective units from the Group A list below.

Choose the remaining 3 elective units from the Group A or B elective lists below, or elsewhere within this training package, or another endorsed training package, or accredited course.

Where a pre-requisite unit is attached to an elective unit it is identified by this symbol .

The pre-requisite units attached to any of the elective units must be undertaken and are additional to the number of elective units required for the qualification.

The elective units should be selected from the units that most closely align to an individuals occupational outcomes.

Elective units selected must not duplicate content already covered by other units in this qualification.


Core Units


Manage media requirements at major events


Develop and implement media plans


Develop and implement public affairs strategic plans


Develop and implement effective communication strategies


Manage public affairs projects

add topic BSBWOR501B

Manage personal work priorities and professional development


Group A Elective Units (Specialisation)

add topic BSBFIM501A

Manage budgets and financial plans

add topic BSBINM501A

Manage an information or knowledge management system

add topic PSPGOV511A

Provide leadership

add topic TAEDEL301A

Provide work skill instruction


Group B Elective Units (General)

add topic PSPGOV605A

Persuade and influence opinion

add topic PSPPA502A

Coordinate public affairs events and activities

add topic PSPPA601A

Manage public affairs

add topic PSPPA602A

Provide public affairs advisory service

add topic PSPPA603A

Manage media relationships


    Not applicable.

Entry Requirements

Not applicable.

Licensing Information

Not applicable.

Employability Skills

Employability Skills are part of a unit of competency.

Employability Skills statements from a selection of units of competency from the DEF52712 Diploma of Defence Public Affairs have been reproduced in the table below.

This table provides an example of Employability Skills for the qualification because Employability Skills within a qualification will vary depending on the qualification packaging options.

Defence qualifications have core units (which must be achieved) and elective units (where there is a choice of units which must be achieved) so different Employability Skills Summaries are possible within the one qualification, depending on the package of core units and chosen elective units.

Employability Skill

Employability Skills Statement


communicate facts in a fluent, clear and interesting manner

complete all required documentation

conduct operational debriefs

conduct press conferences and group interviews

ensure instructions and directions are communicated to team members clearly and unambiguously

ensure organisational protocols are followed when liaising with the media

liaise with media and other organisation personnel

maintain communication with the team leader and provide supervisor with feedback and constructive advice

provide attention to detail

recognise, discuss and deal with team members’ concerns and queries

refer to supervisor any issues that cannot be rectified or addressed

represent issues to management

retain professionalism under duress

show empathy with victims and operational personnel

understand and implement instructions and directions

understand current media liaison practices

understand legal and organisation requirements relating to confidentiality, libel, accuracy and discrimination

understand the requirements of different media (newspapers, magazines, radio, television) and the requirements of local vs regional vs national media

understand the role of media in disseminating information

undertake public speaking and media presentations

undertake informal performance counselling and provide feedback on performance


act as a team leader

allocate duties, rosters and responsibilities to team members

encourage team members

mentor and coach team members

maintain the safety of others

monitor the performance of others and take appropriate action through coaching and mentoring

set goals, identify tasks and present to team members

undertake team building

Problem solving

analyse and solve problems

deal with incidents where the media has become involved

take action to correct inappropriate behaviour

Initiative and enterprise

manage media to ensure the integrity of information being disseminated

translate media research and analysis into clear advice to stakeholders

Planning and organising

change the media strategy at any time to suit operational demands and level of incident

ensure media personnel and VIPs are provided with occupational health and safety clothing where appropriate

promote the work and achievements of organisation, volunteer and other organisation personnel at incident throughout the incident to assist in maintaining morale and public profile

schedule and plan information briefing sessions and tours to appropriate times in line with operational responsibilities and media requirements

use the media plan to form the media strategy


accept responsibilities

act independently

ensure own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident

ensure own level of authority is recognised and adhered to

ensure personal safety and safety of others is maintained

ensure that the individual decision making process is conducted in accordance with standard procedures

monitor individual performance against defined performance requirements and ensure appropriate action is taken to maintain performance

provide feedback on own performance

set performance requirements


deal with diverse groups and strategies for undertaking public speaking

develop an understanding of media requirements


use appropriate information technology and software