Advanced Diploma of Events

This qualification provides the skills and knowledge for an individual to be competent in wide-ranging, highly specialised technical event management skills with a strategic research, planning and communication focus. Event organisation and management takes place across the full spectrum of business and community activity. The qualification has particular relevance in the community, cultural, hospitality, sporting and tourism sectors.

Work would be undertaken in both an office environment where event planning and organisation takes place, and at an event site.

The qualification reflects the role of individuals who analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies. Their knowledge base may be specialised or broad. These individuals are often accountable for group outcomes.

The qualification is not suitable for an Australian apprenticeship pathway.

Job roles

Individuals with this qualification are able to work in a range of organisations where event management takes place, and such organisations are diverse in nature. Examples include professional conference organisers, exhibition and event management companies, sporting associations, community organisations, hospitality and cultural venues.

Possible job titles include:

event manager

venue manager

conference manager

exhibitions manager.

Prerequisite requirements

There are two alternative pathways for entry into the Advanced Diploma of Events. The candidate must either:

1. Have achieved the Diploma of Events.


2. Have paid or voluntary employment experience at a coordination or management level. As a minimum, employment experience must reflect the scope and range of competencies in a Diploma of Events.



To achieve an Advanced Diploma of Events, 24 units must be completed:

all 16 core units

8 elective units which may be selected from the list below, or from this or another endorsed Training Package or accredited course.

In all cases selection of electives must be guided by the job outcome sought, local industry requirements and the characteristics of this qualification.


add topic SITXCCS003A

Manage quality customer service

add topic SITXEVT006A

Research and evaluate event industry trends and practices

add topic SITXEVT007B

Determine event feasibility

add topic SITXEVT009A

Develop event concepts

add topic SITXEVT010B

Evaluate and address event regulatory requirements

add topic SITXEVT012A

Select event venues and sites

add topic SITXEVT013A

Manage event staging

add topic SITXEVT017B

Provide on-site event management services

add topic SITXFIN005A

Prepare and monitor budgets

add topic SITXFIN006A

Obtain and manage sponsorship

add topic SITXFIN008A

Manage financial operations

add topic SITXGLC001A

Develop and update legal knowledge required for business compliance

add topic SITXMGT003A

Manage projects

add topic SITXMGT005A

Manage business risk

add topic SITXMGT006A

Establish and conduct business relationships

add topic BSBMGT502B

Manage people performance


Commercial Cookery and Catering

add topic SITHCCC038B

Plan catering for an event or function

Creative and Technical Production

add topic CUEPMT11B

Manage the production process

add topic CUESMT05B

Stage manage the production/event

add topic CUESMT10B

Organise and facilitate rehearsals

add topic CUESMT11B

Create, update and use production reference documents

add topic CUFPOP03B

Compile a production schedule

add topic CULMS008A

Conceive, develop and realise exhibition designs


add topic SITXEVT011A

Develop crowd control plans and procedures

add topic SITXEVT014A

Develop conference programs

add topic SITXEVT015B

Manage exhibitions

add topic SITXEVT016B

Organise and monitor event infrastructure

add topic SITXEVT018B

Develop a transport strategy for an event

add topic SITXEVT019A

Manage multi-venue events

add topic CULMS012A

Plan event touring


add topic SITXFIN004A

Manage finances within a budget

add topic SITXFIN007A

Manage physical assets

add topic CUSFIN01A

Finance a project

Human Resource Management

add topic SITXHRM004A

Manage volunteers

add topic SITXHRM007A

Manage workplace diversity

add topic SITXHRM008A

Manage workplace relations

Management and Leadership

add topic SITXMGT004A

Develop and implement a business plan

add topic BSBMGT617A

Develop and implement a business plan

Marketing and Public Relations

add topic SITXMPR001A

Coordinate production of brochures and marketing materials

add topic SITXMPR005A

Develop and manage marketing strategies

add topic BSBMKG401B

Profile the market

add topic BSBMKG509A

Implement and monitor direct marketing activities

add topic BSBMKG605B

Evaluate international marketing opportunities

add topic BSBMKG606B

Manage international marketing programs

add topic BSBMKG607B

Manage market research

add topic CULLB510B

Develop and maintain community/stakeholder relationships

add topic CUVADM08B

Develop and manage public relations strategies

Planning and Product Development

add topic SITTPPD001B

Research, assess and develop tourism products

add topic SITTPPD006B

Plan and develop ecologically sustainable tourism operations

add topic SITTPPD007A

Plan and develop culturally appropriate tourism operations

add topic SITTPPD009A

Assess tourism opportunities for local communities

Venue and Facility Management

add topic CUEFOH06C

Manage venue services

add topic SRXFAC003B

Implement facility maintenance programs

add topic SRXFAC005B

Coordinate facility and equipment acquisition and maintenance

add topic SRXFAC008B

Obtain facilities

add topic SRXFAC009B

Plan, develop and commission facility development

Examples of elective units relevant to specific job outcomes and contexts at this level are as follows:

Independent event manager

add topic SITHCCC038B Plan catering for an event or function

add topic SITXEVT014A Develop conference programs

add topic SITXEVT015B Manage exhibitions

add topic SITXEVT018B Develop a transport strategy for an event

add topic SITXEVT019A Manage multi-venue events

add topic SITXMPR001A Coordinate production of brochures and marketing materials


    Not applicable.

Entry Requirements

Not applicable.

Licensing Information

Not applicable.

Employability Skills


SIT60207 Advanced Diploma of Events

The following table contains a summary of the employability skills required by the events industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability skill

Industry/enterprise requirements for this qualification include:


Negotiating and liaising with a broad range of event stakeholders, including staging contractors, venue or site personnel, regulatory authorities and customers; consulting with others to gain input into planning and operational issues; providing briefings to operational staff and other stakeholders; developing event planning and operational documentation.


Building, motivating and leading diverse teams; providing support and coaching; planning work operations to take account of team member strengths; taking a lead role in agreeing and establishing work team goals.

Problem solving

Developing and applying a range of strategies to resolve diverse management and operational problems; developing contingency plans to address typical event management challenges; developing and applying a range of strategies to address problems with event contractors or other stakeholders; responding effectively to a wide range of event operational issues requiring immediate resolution; working with event suppliers, customers and other stakeholders to develop practical solutions; evaluating the effectiveness of solutions and approaches to inform future event planning.

Initiative and enterprise

Initiating creative and innovative event concepts; developing models and options and management practices to translate ideas into action; generating a range of options and ideas to address different event management challenges; developing ideas about ways to improve event operations; encouraging team members to be innovative; using knowledge of current and emerging industry and marketplace trends to inform approaches to event planning and operations.

Planning and organising

Developing and managing strategies across the broad spectrum of event management practice; researching and critically analysing current and emerging industry practice; forecasting and managing budget and other resources; critically analysing a broad range of information to inform event planning and project management; establishing clear goals for different aspects of event planning; developing, implementing and monitoring plans, procedures and systems; setting and monitoring priorities, timelines and resource strategies; assessing and managing risk; communicating plans and strategies to stakeholders.


Reviewing and reflecting on own work practice; using research and networks to extend event management skills and knowledge proactively; using knowledge of organisational, industry and legal frameworks to inform event management practice; maintaining and updating knowledge of different event management practices; consulting with others to gain input and feedback.


Developing and maintaining the legal knowledge required for business compliance; researching new event management ideas, concepts and technologies; using industry and other networks to develop skills and knowledge; exploring and testing new event management ideas and approaches; encouraging and supporting learning within the team.


Researching new technological solutions to inform event management practice; integrating appropriate technologies into the event management process; selecting different technologies to address specific event management situations.

Due to the high proportion of electives required by this qualification, the industry/enterprise requirements described above for each employability skill are representative of the events industry in general and may not reflect specific job roles. Learning and assessment strategies for this qualification should be based on the requirements of the units of competency for this qualification.