Advanced Diploma of Events

This qualification reflects the role of individuals operating at a senior level who use substantial knowledge of event management processes and a wide range of specialised managerial skills to conceive, plan and stage events. They operate with significant autonomy and are responsible for making a range of strategic business and event management decisions.

Job roles

Events are diverse in nature and this qualification provides a pathway to work for event management organisations operating in a range of industries including the tourism and travel, hospitality, sport, cultural and community sectors.

These may be event management companies, event venues, or organisations that organise their own events. Work could be undertaken in an office environment where the planning of events takes place, on-site at venues where events are staged or a combination of both.

Possible job titles include:

conference manager

event manager

functions manager

exhibitions manager

in-house meetings manager

meetings manager

project manager

venue manager.


24 units must be completed:

16 core units

8 elective units, consisting of:

4 from the list below

4 from the list below, elsewhere in this SIT12 Training Package, any other Training Package or accredited course.

The selection of electives must be guided by the job outcome sought, local industry requirements and the complexity of skills appropriate to the AQF level of this qualification.

Core units

add topic BSBADM502B Manage meetings

add topic BSBMGT608C Manage innovation and continuous improvement

add topic BSBRSK501B Manage risk

add topic BSBSUS501A Develop workplace policy and procedures for sustainability

SITXCCS501 Manage quality customer service

SITXEVT503 Manage event staging components

SITXEVT601 Research event trends and practice

SITXEVT602 Develop event concepts

SITXEVT603 Determine event feasibility

SITXEVT604 Develop and implement event management plans

SITXFIN501 Prepare and monitor budgets

SITXGLC501 Research and comply with regulatory requirements

SITXHRM402 Lead and manage people

SITXMGT501 Establish and conduct business relationships

SITXMPR502 Develop and implement marketing strategies

SITXWHS601 Establish and maintain a work health and safety system

Elective units


add topic BSBWRT401A Write complex documents

SITXADM501 Prepare and present proposals

Communication and Teamwork

add topic BSBCMM401A Make a presentation

SITXCOM301 Address protocol requirements

SITXCOM401 Manage conflict

Computer Operations and ICT Management

add topic BSBITU402A Develop and use complex spreadsheets

Creative and Technical Production

add topic CUEEVT03B Integrate knowledge of creative and technical production into management processes

add topic CUEPMT11B Manage the production process

add topic CUESMT05C Stage manage the production / event

add topic CUESMT10B Organise and facilitate rehearsals

add topic CUESMT11B Create, update and use production reference documents

add topic CUETEM07B Tour the production

add topic CUFPPM408A Compile production schedules

add topic CUSMKG501A Manage the promotion of creative acts

Crisis Management

SITXCRI601 Manage a business continuity crisis


add topic BSBEBU501A Investigate and design ebusiness solutions

add topic BSBEBU502A Implement ebusiness solutions


add topic CULEVP501A Coordinate the installation and dismantling of exhibitions

add topic CULEVP504A Develop exhibition concepts

add topic CULMS008B Conceive, develop and realise exhibition designs


SITXEVT501 Develop conference programs

SITXEVT502 Select event venues and sites

SITXEVT504 Organise event infrastructure

SITXEVT505 Manage on-site event operations

SITXEVT605 Develop event transport plans

SITXEVT606 Develop crowd management plans

SITXEVT607 Develop multi-venue event plans

SITXEVT608 Plan and allocate exhibition space

SITXEVT609 Recruit and manage exhibitors


add topic BSBFIM601A Manage finances

add topic CUSFIM501A Secure funding for projects

SITXFIN601 Manage physical assets

SITXFIN602 Manage revenue

Human Resource Management

add topic BSBDIV501A Manage diversity in the workplace

add topic BSBHRM513A Manage workforce planning

add topic BSBHRM604A Manage employee relations

SITXHRM501 Recruit, select and induct staff

SITXHRM502 Manage volunteers

SITXHRM503 Monitor staff performance

Languages other than English

SITXLAN32__ Conduct complex oral communication in a language other than English

SITXLAN33__ Read and write information in a language other than English

SITXLAN34__ Read and write documents in a language other than English

Management and Leadership

add topic BSBIPR501A Manage intellectual property to protect and grow business

add topic BSBMGT515A Manage operational plan

add topic BSBMGT617A Develop and implement a business plan

Marketing and Public Relations

add topic BSBMKG509A Implement and monitor direct marketing activities

add topic BSBMKG605B Evaluate international marketing opportunities

add topic BSBMKG606B Manage international marketing programs

add topic BSBMKG607B Manage market research

add topic CUVPUB501A Develop and manage public relations strategies

SITXMPR501 Obtain and manage sponsorship

Planning and Product Development

SITTPPD502 Assess tourism opportunities for local communities

SITTPPD503 Research and analyse tourism data

SITTPPD601 Develop tourism products

SITTPPD602 Develop environmentally sustainable tourism operations

SITTPPD603 Develop culturally appropriate tourism operations

Quality and Innovation

add topic BSBINN601B Manage organisational change

Venue and Facility Operations

add topic CPPDSM5021A Implement asset maintenance strategy

add topic CPPDSM5022A Implement asset management plan

add topic CPPDSM5023A Implement facilities management plan

add topic CPPDSM5027A Provide facilities and amenities for property users

add topic CUEFOH06C Manage venue services

Examples of elective units relevant to specific job outcomes and contexts at this level are as follows:

Event manager - special events

add topic BSBCMM401A Make a presentation

add topic BSBMGT617A Develop and implement a business plan

add topic BSBMKG607B Manage market research

add topic CUVPUB501A Develop and manage public relations strategies

SITXADM501 Prepare and present proposals

SITXEVT603 Develop event transport plans

SITXEVT605 Develop multi-venue event plans

SITXMPR501 Obtain and manage sponsorship


    This qualification is suitable for an Australian Apprenticeship pathway.

    Pathways into the qualification

    It is strongly recommended that those entering this qualification possess a Diploma qualification or vocational experience at a coordination or management level in events, or in fields such as business, creative industries, hospitality, sport, tourism or travel. However this is not mandatory.

    Pathways from the qualification

    After achieving SIT60212 Advanced Diploma of Events, individuals could further their vocational or higher education through advanced diploma or degree programs in business management, creative industries, events, hospitality, sport, tourism or travel.

Entry Requirements

There are no entry requirements for this qualification.

Licensing Information

No licensing, legislative, regulatory or certification requirements apply to this qualification at the time of endorsement.

Employability Skills

Employability Skill

Industry/enterprise requirements for this qualification include:


Consulting with personnel at all levels about operational and service issues, event management practices, policies and procedures; communicating strategic business and event management goals to supervisors and managers; discussing supply options and negotiating purchases with suppliers, staging contractors or venues ; writing comprehensive yet easily accessible plans, policies, procedures and reports for event management.

Initiative and enterprise

Researching and critically analysing current and emerging events industry practices, market and product trends; generating and testing ideas for new or improved event products and services; initiating the development of new products and services; engaging and persuading personnel at all levels to generate innovative ideas for new or improved event products and service delivery.


Developing and maintaining knowledge required to strategically manage the business and the operation of events, proactively maintaining and updating knowledge of events industry practices, trends, products, services and suppliers; seeking events industry professional development opportunities for self and others; developing training strategies for the organisation.

Planning and organising

Developing overall business plans for sustainable and profitable event management services; developing new event products and services, forecasting and managing resource requirements for planning and staging events; developing and evaluating strategic plans, policies, procedures and business practices for the effective planning and staging of events; developing and leading continuous improvement processes for operational and service efficiency.


Developing and implementing a range of strategies to address event management problems; analysing systematic operational or service failures, working with supervisors and managers to develop practical solutions and developing continuous improvement processes for planning and staging events; analysing and evaluating the effectiveness of strategic solutions to event management problems.


Having a comprehensive knowledge of the objectives and content of laws that specifically relate to the events industry and the operation of events; developing business and events compliance practices; operating with significant autonomy, reviewing and reflecting on own work performance; taking responsibility for the strategic management of events and a range of business activities including business planning, finances, marketing, human resources, customer service and work health and safety.


Fostering workplace diversity; establishing work team goals and teamwork strategies; developing training strategies for effective event management teamwork; involving personnel at all levels in the planning of event management practices, policies and procedures; motivating and leading management teams.


Selecting and using technologies used in the events industry to support strategic event management functions; researching new and emerging technologies required to manage the operational, sales and service activities of the events business; developing skill development strategies required for implementing new business technologies.