Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

AMPMGT607 Mapping and Delivery Guide
Establish new markets

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency AMPMGT607 - Establish new markets
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to assess enterprise potential and capacity for entering new markets. It also describes the skills and knowledge required to identify new markets, research regulatory requirements and negotiate contracts.Decisions to enter new markets should be based on extensive research and planning. Management’s understanding of the risks and benefits of new markets and their implications for the business is essential.This unit would benefit managers responsible for marketing and production and Quality Assurance (QA) managers required to supply product for new markets. This unit is relevant for all industry sectors. This unit must be delivered in the context of Australian meat industry standards and regulations.No occupational licensing, legislative or certification requirements are known to apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Competency must be demonstrated through sustained performance over time, at an appropriate level of responsibility and authority under typical operating and production conditions for the enterprise.

Methods of assessment must include:

a third-party referee report of sustained performance at appropriate level of authority and responsibility

assignment focusing on understanding and application of principles and theory to workplace operations

workplace projects which focus on enterprise environment and conditions

Assessors must satisfy current standards for RTOs.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Research and determine viability of entering new markets
  • Identify and evaluate sources of assistance for locating and establishing new markets
  • Analyse characteristics of potential markets
  • Review enterprise products and service range in in terms of potential market and customer requirements
  • Assess competitive position of enterprise product and prepare sales projections
  • Determine licensing and other regulatory requirements
  • Evaluate costs, benefits and risks of entering new markets
       
Element: Develop a market entry strategy
  • Develop resourcing strategies for new market entry
  • Identify risk management strategies
  • Develop marketing strategies in association with relevant internal and external personnel
  • Plan distribution strategies to ensure profile of product in the new market
       
Element: Identify contract and service requirements
  • Establish enterprise terms of payment and administrative requirements
  • Identify documentary and commercial requirements of new markets
  • Identify finance and insurance requirements
  • Identify contractual requirements relating to transport and distribution to ensure product quality and safety
       
Element: Develop evaluation strategy for new market entry
  • Identify targets and determine performance indicator requirements
  • Prepare strategies for collecting and analysing performance data
  • Identify strategies for reporting outcomes, including future planning recommendations
       
Element: Research and determine viability of entering new markets
  • Identify and evaluate sources of assistance for locating and establishing new markets
  • Analyse characteristics of potential markets
  • Review enterprise products and service range in in terms of potential market and customer requirements
  • Assess competitive position of enterprise product and prepare sales projections
  • Determine licensing and other regulatory requirements
  • Evaluate costs, benefits and risks of entering new markets
       
Element: Develop a market entry strategy
  • Develop resourcing strategies for new market entry
  • Identify risk management strategies
  • Develop marketing strategies in association with relevant internal and external personnel
  • Plan distribution strategies to ensure profile of product in the new market
       
Element: Identify contract and service requirements
  • Establish enterprise terms of payment and administrative requirements
  • Identify documentary and commercial requirements of new markets
  • Identify finance and insurance requirements
  • Identify contractual requirements relating to transport and distribution to ensure product quality and safety
       
Element: Develop evaluation strategy for new market entry
  • Identify targets and determine performance indicator requirements
  • Prepare strategies for collecting and analysing performance data
  • Identify strategies for reporting outcomes, including future planning recommendations
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research and determine viability of entering new markets

1.1 Identify and evaluate sources of assistance for locating and establishing new markets

1.2 Analyse characteristics of potential markets

1.3 Review enterprise products and service range in in terms of potential market and customer requirements

1.4 Assess competitive position of enterprise product and prepare sales projections

1.5 Determine licensing and other regulatory requirements

1.6 Evaluate costs, benefits and risks of entering new markets

2. Develop a market entry strategy

2.1 Develop resourcing strategies for new market entry

2.2 Identify risk management strategies

2.3 Develop marketing strategies in association with relevant internal and external personnel

2.4 Plan distribution strategies to ensure profile of product in the new market

3. Identify contract and service requirements

3.1 Establish enterprise terms of payment and administrative requirements

3.2 Identify documentary and commercial requirements of new markets

3.3 Identify finance and insurance requirements

3.4 Identify contractual requirements relating to transport and distribution to ensure product quality and safety

4. Develop evaluation strategy for new market entry

4.1 Identify targets and determine performance indicator requirements

4.2 Prepare strategies for collecting and analysing performance data

4.3 Identify strategies for reporting outcomes, including future planning recommendations

Evidence must demonstrate the candidate's consistency of performance over time.

Candidates must:

apply relevant communication and mathematical skills

communicate and negotiate clearly, ethically and effectively with a range of representatives (including internal personnel, government agents, financial agencies, distributors, export control agencies, brokers, customers) and other stakeholders

research potential markets including competitors, products, customers and market regulations, legislation and controls

evaluate feasibility of entering new markets

identify the cultural requirements of the new market and clients

identify strategies for financial risk management

prepare, negotiate and implement strategies and action plans for entering new markets

determine and obtain resources required to support new market strategy

establish infrastructure requirements for new market

use teamwork strategies to prepare work team to support new market strategy

evaluate and report market entry performance

identify and apply relevant workplace health and safety, regulatory and workplace requirements

maintain currency of knowledge through independent research or professional development

prepare enterprise strategies and plans which include resource requirements, timelines, milestones and communication strategies

present reports according to legal and enterprise requirements

research, collate and analyse information relating to the individual business, domestic and international context (as applicable)

use available information and communication technology and systems (including forecasting software, budgets, research material) to assist planning, monitoring and reporting

The candidate must demonstrate an in depth technical and theoretical knowledge of:

purpose and features of distribution and marketing strategies

role of new markets in achieving enterprise goals and plans

enterprise budgetary and planning cycles and processes; methods of production analysis; and sales records and costs; and enterprise methods for estimating and forecasting sales and production requirements

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research and determine viability of entering new markets

1.1 Identify and evaluate sources of assistance for locating and establishing new markets

1.2 Analyse characteristics of potential markets

1.3 Review enterprise products and service range in in terms of potential market and customer requirements

1.4 Assess competitive position of enterprise product and prepare sales projections

1.5 Determine licensing and other regulatory requirements

1.6 Evaluate costs, benefits and risks of entering new markets

2. Develop a market entry strategy

2.1 Develop resourcing strategies for new market entry

2.2 Identify risk management strategies

2.3 Develop marketing strategies in association with relevant internal and external personnel

2.4 Plan distribution strategies to ensure profile of product in the new market

3. Identify contract and service requirements

3.1 Establish enterprise terms of payment and administrative requirements

3.2 Identify documentary and commercial requirements of new markets

3.3 Identify finance and insurance requirements

3.4 Identify contractual requirements relating to transport and distribution to ensure product quality and safety

4. Develop evaluation strategy for new market entry

4.1 Identify targets and determine performance indicator requirements

4.2 Prepare strategies for collecting and analysing performance data

4.3 Identify strategies for reporting outcomes, including future planning recommendations

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify and evaluate sources of assistance for locating and establishing new markets 
Analyse characteristics of potential markets 
Review enterprise products and service range in in terms of potential market and customer requirements 
Assess competitive position of enterprise product and prepare sales projections 
Determine licensing and other regulatory requirements 
Evaluate costs, benefits and risks of entering new markets 
Develop resourcing strategies for new market entry 
Identify risk management strategies 
Develop marketing strategies in association with relevant internal and external personnel 
Plan distribution strategies to ensure profile of product in the new market 
Establish enterprise terms of payment and administrative requirements 
Identify documentary and commercial requirements of new markets 
Identify finance and insurance requirements 
Identify contractual requirements relating to transport and distribution to ensure product quality and safety 
Identify targets and determine performance indicator requirements 
Prepare strategies for collecting and analysing performance data 
Identify strategies for reporting outcomes, including future planning recommendations 
Identify and evaluate sources of assistance for locating and establishing new markets 
Analyse characteristics of potential markets 
Review enterprise products and service range in in terms of potential market and customer requirements 
Assess competitive position of enterprise product and prepare sales projections 
Determine licensing and other regulatory requirements 
Evaluate costs, benefits and risks of entering new markets 
Develop resourcing strategies for new market entry 
Identify risk management strategies 
Develop marketing strategies in association with relevant internal and external personnel 
Plan distribution strategies to ensure profile of product in the new market 
Establish enterprise terms of payment and administrative requirements 
Identify documentary and commercial requirements of new markets 
Identify finance and insurance requirements 
Identify contractual requirements relating to transport and distribution to ensure product quality and safety 
Identify targets and determine performance indicator requirements 
Prepare strategies for collecting and analysing performance data 
Identify strategies for reporting outcomes, including future planning recommendations 

Forms

Assessment Cover Sheet

AMPMGT607 - Establish new markets
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

AMPMGT607 - Establish new markets

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: