Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

AMPR320 Mapping and Delivery Guide
Assess and address customer preferences

Version 1.0
Issue Date: March 2024


Qualification -
Unit of Competency AMPR320 - Assess and address customer preferences
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to research local areas to make informed decisions on product lines stocked and inform customers on product features and benefits.This unit is applicable to meat retailing enterprises.All training must be conducted in accordance with Australian meat industry standards and regulations.All work should be carried out in accordance with workplace requirements.This unit applies to individuals who work under broad direction and take responsibility for their own work.No occupational licensing, legislative or certification requirements are known to apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Competency must be demonstrated over time and under typical operating conditions for the enterprise.

Assessment must occur in the workplace under normal production conditions.

The following three forms of assessment must be used:

quiz of underpinning knowledge

workplace project

workplace referee or third-party report of performance over time

Assessors must satisfy current standards for RTOs.

Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Research local markets to determine potential customer needs
  • Investigate local demographics and interpret purchasing preferences/requirements
  • Review current product lines, brands and suppliers to determine match to local preferences/requirements
  • Research current and alternative suppliers to ensure local requirements can be met
  • Review alternative product lines to determine economic viability of introduction
       
Element: Recommend new products to manager
  • Prioritise new product line possibilities
  • Report research to supervisors/managers
  • Recommend new product lines or suppliers to managers, with support from market research
       
Element: Promote product features to customers
  • Inform customers on special features of product lines
  • Promote product features that meet local requirements and preferences
       
Element: Research local markets to determine potential customer needs
  • Investigate local demographics and interpret purchasing preferences/requirements
  • Review current product lines, brands and suppliers to determine match to local preferences/requirements
  • Research current and alternative suppliers to ensure local requirements can be met
  • Review alternative product lines to determine economic viability of introduction
       
Element: Recommend new products to manager
  • Prioritise new product line possibilities
  • Report research to supervisors/managers
  • Recommend new product lines or suppliers to managers, with support from market research
       
Element: Promote product features to customers
  • Inform customers on special features of product lines
  • Promote product features that meet local requirements and preferences
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research local markets to determine potential customer needs

1.1 Investigate local demographics and interpret purchasing preferences/requirements

1.2 Review current product lines, brands and suppliers to determine match to local preferences/requirements

1.3 Research current and alternative suppliers to ensure local requirements can be met

1.4 Review alternative product lines to determine economic viability of introduction

2. Recommend new products to manager

2.1 Prioritise new product line possibilities

2.2 Report research to supervisors/managers

2.3 Recommend new product lines or suppliers to managers, with support from market research

3. Promote product features to customers

3.1 Inform customers on special features of product lines

3.2 Promote product features that meet local requirements and preferences

Evidence must demonstrate the candidate’s consistency of performance over time.

The candidate must:

undertake market research, including determining:

demographic make-up of local area

specific religious needs of local area, including halal or kosher meats

specific cuts of meat preferred by major local cultural groups

preferences for organic meats

preferences for value-added products or basic meat cuts

more sophisticated expectations of product including brands that promote good animal welfare practices, environmentally-friendly production and processing, Australian made and owned products

preferences for particular species, including game meat

prices they are prepared to pay for meat

what is sold by competitors

use appropriate research methodology, including internet research, questionnaires, observations, conversations with customers, other local residents, local council data, suppliers or other industry members, existing market research data

research suppliers and brands for product features and supply chain policies and practices

seek advice from appropriate sources when introducing/investigating new product lines

apply communication skills relevant to the task

apply mathematical skills to determine economic viability of various product lines

apply relevant workplace health and safety and regulatory requirements

report findings and make recommendations based on market research and accurate cost/price/profit calculations to senior staff members

provide sound information to customers about product lines, brands and supply chain, using appropriate language and showing sensitivity to cultural differences

research and follow cutting specifications for non-standard meat cuts

provide sound information to customers on link between specialised brands and product cost

demonstrate effective interpersonal skills in providing advice to customers

demonstrate awareness of cultural and ethnic differences and respond appropriately

The candidate must demonstrate a factual, technical, procedural and theoretical knowledge of:

requirements of whole of supply-chain practices required for a product to achieve brandings including RSPCA, free-range, organic, enviromeat and MSA

range of species, including game

difference between dry-aged and wet-aged meat

requirements of whole of supply-chain practices required for a product to meet religious requirements including halal (for Muslim consumers) or kosher (for Jewish consumers)

enterprise ethical and customer service standards

relevant workplace health and safety requirements

sources of information to further meet customer needs and expectations

features of new and existing product lines

mathematical formulas for determining product selling prices

problem-solving techniques


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research local markets to determine potential customer needs

1.1 Investigate local demographics and interpret purchasing preferences/requirements

1.2 Review current product lines, brands and suppliers to determine match to local preferences/requirements

1.3 Research current and alternative suppliers to ensure local requirements can be met

1.4 Review alternative product lines to determine economic viability of introduction

2. Recommend new products to manager

2.1 Prioritise new product line possibilities

2.2 Report research to supervisors/managers

2.3 Recommend new product lines or suppliers to managers, with support from market research

3. Promote product features to customers

3.1 Inform customers on special features of product lines

3.2 Promote product features that meet local requirements and preferences

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Investigate local demographics and interpret purchasing preferences/requirements 
Review current product lines, brands and suppliers to determine match to local preferences/requirements 
Research current and alternative suppliers to ensure local requirements can be met 
Review alternative product lines to determine economic viability of introduction 
Prioritise new product line possibilities 
Report research to supervisors/managers 
Recommend new product lines or suppliers to managers, with support from market research 
Inform customers on special features of product lines 
Promote product features that meet local requirements and preferences 
Investigate local demographics and interpret purchasing preferences/requirements 
Review current product lines, brands and suppliers to determine match to local preferences/requirements 
Research current and alternative suppliers to ensure local requirements can be met 
Review alternative product lines to determine economic viability of introduction 
Prioritise new product line possibilities 
Report research to supervisors/managers 
Recommend new product lines or suppliers to managers, with support from market research 
Inform customers on special features of product lines 
Promote product features that meet local requirements and preferences 

Forms

Assessment Cover Sheet

AMPR320 - Assess and address customer preferences
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

AMPR320 - Assess and address customer preferences

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: