Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

AURM542638A Mapping and Delivery Guide
Manage motorsport team promotional partnerships and marketing

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency AURM542638A - Manage motorsport team promotional partnerships and marketing
Description This unit of competency covers the skills and knowledge required to determine opportunities and requirements in relation to marketing the team and attracting and managing promotional partnerships.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application This unit requires individuals to demonstrate discretion, judgement and problem-solving skills in researching opportunities and devising strategies.Competence may be demonstrated in a motorsport team workplace, a simulated environment, or workplaces of enterprises supporting and working closely with motorsport teams.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Research team marketing opportunities and promotional partner requirements
  • Team strengths, weaknesses, opportunities and threats (SWOT) are identified, analysed and documented
  • Team members and other parties are consulted and specialist marketing advice is sought where necessary and opportunities/requirements are documented
  • Promotional partner requirements are researched and documented
  • Principles, policies and strategic direction of the team are identified and documented to enable marketing effort to be focused
  • Occupational health and safety (OHS) requirements, including regulatory requirements and personal protection needs, are observed throughout the work
       
Element: Devise and implement a team marketing strategy
  • Promotional strategies emphasising team strengths are analysed with team members
  • The legal, ethical and environmental constraints of the market are identified and their effect on marketing objectives determined
  • Promotional strategies are researched and a marketing strategy, including measurable performance targets, is developed and documented
  • Risk management strategies are developed and documented
  • Team members are briefed on their roles and responsibilities
       
Element: Prepare promotional partnership proposals
  • Team funding/sponsorship amount and type required is determined
  • Networks for funding/sponsorship are researched and developed in line with the policies, aims and objectives of the team
  • Potential promotional partners are identified on the basis of supporting the principles and policies of the team and approached with the aim of forming a promotional partnership
  • Potential promotional partner requirements are researched and documented
  • Benefits to the promotional partner are identified and documented
  • Information regarding opportunities and benefits is prepared in a professional format and distributed to potential promotional partners
       
Element: Present to promotional partners
  • Follow-up is conducted with promotional partner persons to arrange meeting details
  • Presentations and supporting material specific to potential promotional partners are prepared
  • Introductory/supporting material is forwarded prior to the meeting
  • Meeting with potential promotional partner is attended and presentation is conducted
  • Follow-up information is supplied
       
Element: Coordinate promotional partnership activities
  • Written contracts/agreements are made with the promotional partner , including full details of the commitments made by both parties
  • Team members are briefed on details and commitments of promotional partnership arrangements
  • Activities are organised in accordance with promotional partnership agreements and agreements made are honoured
  • Activities are monitored and evaluated in terms of team and promotional partner objectives
  • Feedback is provided to and requested from promotional partner as required
  • Payments from promotional partners and other contract formalities are actioned and monitored
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Assessors must be satisfied that the candidate can competently and consistently:

interpret and apply controlling body and category rules and supplementary regulations

apply safety requirements, including the use of personal protective equipment

follow task instructions, operating procedures and inspection processes to:

minimise the risk of injury to self or others

achieve required outcomes within team time and quality standards

prepare and present a minimum of two (2) promotional proposals. Each proposal is to include, as a minimum:

a profile of the team and members

team achievements

proposed partnership arrangements

marketing strategy

benefits to promotional partner

conduct work to quality and timeliness standards

work effectively with others

modify activities to cater for variations in workplace context and environment.

Context of, and specific resources for assessment

Assessment may occur on the job or in a workplace simulated facility with process equipment, material, work instructions and deadlines.

Assessment of this competence may include project related tasks and require portfolios or other forms of indirect evidence.

Access to controlling body rules, category rules and supplementary regulations and legislation as identified in the Range Statement.

Method of assessment

Assessment methods must confirm consistency of performance over time and in a range of workplace contexts.

Assessment should be by direct observation of tasks and questioning on underpinning knowledge.

Assessment should be conducted over time and may be in conjunction with assessment of other units of competency.

Competence in this unit may be assessed in conjunction with other functional units which together form part of the holistic work role.

Guidance information for assessment

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

Required skills include:

collect, organise and understand information related to market information and promotional partner/s

communicate ideas and information to enable effective presentation of proposals and strategies

plan and organise activities including proposal and strategy presentation

work with others and in a team by recognising dependencies and using cooperative approaches to optimise workflow and productivity

use mathematical ideas and techniques to correctly determine financial requirements and benefits

use knowledge of group dynamics, scenario planning and the motorsport industry to match team and potential promotional partner requirements

use workplace technology related to planning and presentation including computer software

Required knowledge

Required knowledge includes:

controlling body rules, category rules and supplementary regulations

OHS requirements, including state/territory and federal legislation, material safety management systems and local safe operating procedures

legislation and codes of practice relating to ethical advertising

intellectual property and copyright principles and practices

communication principles

marketing plan development

presentation techniques

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Promotional partners

Promotional partners include:

existing or potential partners that are an external individual or organisation, providing financial or in-kind support to a motorsport team

Promotional partners may also be termed 'sponsors' or 'business partners'

Teams may have more than one promotional partner

There may be one major or exclusive promotional partner or a number of smaller promotional partners

OHS requirements

OHS requirements include:

state/territory and federal legislation

material safety management systems

controlling body requirements

manufacturer specifications and local safe operating procedures

Legislative requirements

Work is carried out in accordance with legislative obligations (including environmental requirements), health regulations and team insurance requirements

Resources

Resources may include:

a computer and word-processing, presentation and spreadsheet software

Information/documents

Information/documents may include:

controlling body rules, category rules and supplementary regulations

team policies and procedures on customer relations

contracted promotional partner requirements

task instructions including worksheets, checklists and plans

team procedures relating to reporting and communication

manufacturer/component supplier specifications and application procedures for presentation material

team policies and procedures relating to confidentiality and protection of intellectual property

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Team strengths, weaknesses, opportunities and threats (SWOT) are identified, analysed and documented 
Team members and other parties are consulted and specialist marketing advice is sought where necessary and opportunities/requirements are documented 
Promotional partner requirements are researched and documented 
Principles, policies and strategic direction of the team are identified and documented to enable marketing effort to be focused 
Occupational health and safety (OHS) requirements, including regulatory requirements and personal protection needs, are observed throughout the work 
Promotional strategies emphasising team strengths are analysed with team members 
The legal, ethical and environmental constraints of the market are identified and their effect on marketing objectives determined 
Promotional strategies are researched and a marketing strategy, including measurable performance targets, is developed and documented 
Risk management strategies are developed and documented 
Team members are briefed on their roles and responsibilities 
Team funding/sponsorship amount and type required is determined 
Networks for funding/sponsorship are researched and developed in line with the policies, aims and objectives of the team 
Potential promotional partners are identified on the basis of supporting the principles and policies of the team and approached with the aim of forming a promotional partnership 
Potential promotional partner requirements are researched and documented 
Benefits to the promotional partner are identified and documented 
Information regarding opportunities and benefits is prepared in a professional format and distributed to potential promotional partners 
Follow-up is conducted with promotional partner persons to arrange meeting details 
Presentations and supporting material specific to potential promotional partners are prepared 
Introductory/supporting material is forwarded prior to the meeting 
Meeting with potential promotional partner is attended and presentation is conducted 
Follow-up information is supplied 
Written contracts/agreements are made with the promotional partner , including full details of the commitments made by both parties 
Team members are briefed on details and commitments of promotional partnership arrangements 
Activities are organised in accordance with promotional partnership agreements and agreements made are honoured 
Activities are monitored and evaluated in terms of team and promotional partner objectives 
Feedback is provided to and requested from promotional partner as required 
Payments from promotional partners and other contract formalities are actioned and monitored 

Forms

Assessment Cover Sheet

AURM542638A - Manage motorsport team promotional partnerships and marketing
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

AURM542638A - Manage motorsport team promotional partnerships and marketing

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: