Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

AURMCA001 Mapping and Delivery Guide
Manage motor sport team media liaison

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency AURMCA001 - Manage motor sport team media liaison
Description
Employability Skills
Learning Outcomes and Application This unit describes the performance outcomes required to liaise with the media on behalf of a motor sport team and to support team members during media interviews and appearances. It involves researching the media liaison needs of the team and identifying the most appropriate media outlets, arranging media interviews, and preparing a budget to support media liaison activities. The unit requires individuals to demonstrate discretion, judgement and problem-solving skills when developing media releases and arranging media interviews.It applies to those working in the motor sport industry.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Assessors must satisfy NVR/AQTF assessor requirements.

Competency is to be assessed in the workplace or a simulated environment that accurately reflects performance in a real workplace setting.

Assessment must include direct observation of tasks.

Where assessment of competency includes third-party evidence, individuals must provide evidence that links them to the media information and interviews they have managed for motor sport team members, e.g. media releases.

Assessors must verify performance evidence through questioning on skills and knowledge to ensure correct interpretation and application.

The following resources must be made available:

motor sport team or simulated team

types of media specified in the performance evidence.
Prerequisites/co-requisites
Competency Field Motor Sport
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Identify team media requirements and limitations
  • Desired outcomes of media liaison are identified in relation to team goals
  • Limitations on information to be provided are identified
  • Media liaison budget is developed
  • Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements
       
Element: Prepare media information
  • Type of media suitable for promotional strategy and team requirements is selected
  • Specific media outlet information needs are researched
  • Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues
  • Team information and performance statistics are researched and documented
  • Suitable information is prepared for release
       
Element: Issue media information
  • Media personnel are contacted and timing arrangements for release are agreed
  • Team management approval is obtained and information provided to media outlet
  • Promotional partner representatives are advised of release details
       
Element: Arrange media interviews
  • Media persons are contacted and requirements negotiated
  • Interview schedule and agenda are determined
  • Material for interviews is researched and prepared
  • Team persons are briefed and coached in presentation techniques as required
  • Team management is regularly informed of arrangements and outcomes
  • Promotional partner representatives are advised of interview details
       
Element: Evaluate publicity benefits
  • Exposure statistics are obtained from media outlets
  • Promotional partner feedback on media release and interview is obtained
  • Data and feedback are analysed to assess effectiveness
  • Outcomes are measured against media liaison budget and team objectives
       
Element: Identify team media requirements and limitations
  • Desired outcomes of media liaison are identified in relation to team goals
  • Limitations on information to be provided are identified
  • Media liaison budget is developed
  • Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements
       
Element: Prepare media information
  • Type of media suitable for promotional strategy and team requirements is selected
  • Specific media outlet information needs are researched
  • Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues
  • Team information and performance statistics are researched and documented
  • Suitable information is prepared for release
       
Element: Issue media information
  • Media personnel are contacted and timing arrangements for release are agreed
  • Team management approval is obtained and information provided to media outlet
  • Promotional partner representatives are advised of release details
       
Element: Arrange media interviews
  • Media persons are contacted and requirements negotiated
  • Interview schedule and agenda are determined
  • Material for interviews is researched and prepared
  • Team persons are briefed and coached in presentation techniques as required
  • Team management is regularly informed of arrangements and outcomes
  • Promotional partner representatives are advised of interview details
       
Element: Evaluate publicity benefits
  • Exposure statistics are obtained from media outlets
  • Promotional partner feedback on media release and interview is obtained
  • Data and feedback are analysed to assess effectiveness
  • Outcomes are measured against media liaison budget and team objectives
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Elements

Elements describe the essential outcomes.

Performance Criteria

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold and italicised text is used, further information is detailed in the range of conditions section.

1. Identify team media requirements and limitations

1.1 Desired outcomes of media liaison are identified in relation to team goals

1.2 Limitations on information to be provided are identified

1.3 Media liaison budget is developed

1.4 Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements

2. Prepare media information

2.1 Type of media suitable for promotional strategy and team requirements is selected

2.2 Specific media outlet information needs are researched

2.3 Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues

2.4 Team information and performance statistics are researched and documented

2.5 Suitable information is prepared for release

3. Issue media information

3.1 Media personnel are contacted and timing arrangements for release are agreed

3.2 Team management approval is obtained and information provided to media outlet

3.3 Promotional partner representatives are advised of release details

4. Arrange media interviews

4.1 Media persons are contacted and requirements negotiated

4.2 Interview schedule and agenda are determined

4.3 Material for interviews is researched and prepared

4.4 Team persons are briefed and coached in presentation techniques as required

4.5 Team management is regularly informed of arrangements and outcomes

4.6 Promotional partner representatives are advised of interview details

5. Evaluate publicity benefits

5.1 Exposure statistics are obtained from media outlets

5.2 Promotional partner feedback on media release and interview is obtained

5.3 Data and feedback are analysed to assess effectiveness

5.4 Outcomes are measured against media liaison budget and team objectives

Before competency can be determined, individuals must demonstrate they can perform the following according to the standards defined in this unit’s elements, performance criteria, range of conditions and foundation skills:

develop different media releases for three types of media

arrange two different media appearances of a motor sport team member, including two of the following:

radio

television

live appearance at a motor sport race event

guest speaker at a motor sport promotional event.

Individuals must be able to demonstrate knowledge of:

procedures for identifying team media requirements, including:

types of media suitable for motor sport

media outlet information needs

legislation and codes of practice relating to ethical advertising

procedures for developing media budgets

procedures for preparing media information, including researching and documenting team information and performance

media interview procedures, including:

appropriate presentation of team personnel

coaching techniques of team personnel

methods of evaluating media publicity, including:

interpreting media outlet exposure

obtaining, analysing and interpreting promotional partner feedback

measuring media publicity against team media budget and team objectives.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Elements

Elements describe the essential outcomes.

Performance Criteria

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold and italicised text is used, further information is detailed in the range of conditions section.

1. Identify team media requirements and limitations

1.1 Desired outcomes of media liaison are identified in relation to team goals

1.2 Limitations on information to be provided are identified

1.3 Media liaison budget is developed

1.4 Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements

2. Prepare media information

2.1 Type of media suitable for promotional strategy and team requirements is selected

2.2 Specific media outlet information needs are researched

2.3 Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues

2.4 Team information and performance statistics are researched and documented

2.5 Suitable information is prepared for release

3. Issue media information

3.1 Media personnel are contacted and timing arrangements for release are agreed

3.2 Team management approval is obtained and information provided to media outlet

3.3 Promotional partner representatives are advised of release details

4. Arrange media interviews

4.1 Media persons are contacted and requirements negotiated

4.2 Interview schedule and agenda are determined

4.3 Material for interviews is researched and prepared

4.4 Team persons are briefed and coached in presentation techniques as required

4.5 Team management is regularly informed of arrangements and outcomes

4.6 Promotional partner representatives are advised of interview details

5. Evaluate publicity benefits

5.1 Exposure statistics are obtained from media outlets

5.2 Promotional partner feedback on media release and interview is obtained

5.3 Data and feedback are analysed to assess effectiveness

5.4 Outcomes are measured against media liaison budget and team objectives

This section specifies work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included. Bold italicised wording, if used in the performance criteria, is detailed below.

Identification of limitations must include consideration of:

team requirements

confidentiality

ethical conduct

promotion partner requirements.

Suitable information must be:

clear and succinct

appropriate to target audience

targeted to team and media outlet needs

compliant with industry ethics.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Desired outcomes of media liaison are identified in relation to team goals 
Limitations on information to be provided are identified 
Media liaison budget is developed 
Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements 
Type of media suitable for promotional strategy and team requirements is selected 
Specific media outlet information needs are researched 
Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues 
Team information and performance statistics are researched and documented 
Suitable information is prepared for release 
Media personnel are contacted and timing arrangements for release are agreed 
Team management approval is obtained and information provided to media outlet 
Promotional partner representatives are advised of release details 
Media persons are contacted and requirements negotiated 
Interview schedule and agenda are determined 
Material for interviews is researched and prepared 
Team persons are briefed and coached in presentation techniques as required 
Team management is regularly informed of arrangements and outcomes 
Promotional partner representatives are advised of interview details 
Exposure statistics are obtained from media outlets 
Promotional partner feedback on media release and interview is obtained 
Data and feedback are analysed to assess effectiveness 
Outcomes are measured against media liaison budget and team objectives 
Desired outcomes of media liaison are identified in relation to team goals 
Limitations on information to be provided are identified 
Media liaison budget is developed 
Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements 
Type of media suitable for promotional strategy and team requirements is selected 
Specific media outlet information needs are researched 
Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues 
Team information and performance statistics are researched and documented 
Suitable information is prepared for release 
Media personnel are contacted and timing arrangements for release are agreed 
Team management approval is obtained and information provided to media outlet 
Promotional partner representatives are advised of release details 
Media persons are contacted and requirements negotiated 
Interview schedule and agenda are determined 
Material for interviews is researched and prepared 
Team persons are briefed and coached in presentation techniques as required 
Team management is regularly informed of arrangements and outcomes 
Promotional partner representatives are advised of interview details 
Exposure statistics are obtained from media outlets 
Promotional partner feedback on media release and interview is obtained 
Data and feedback are analysed to assess effectiveness 
Outcomes are measured against media liaison budget and team objectives 

Forms

Assessment Cover Sheet

AURMCA001 - Manage motor sport team media liaison
Assessment task 1: [title]

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I declare that the assessment tasks submitted for this unit are my own work.

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Assessor name:

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Assessment Record Sheet

AURMCA001 - Manage motor sport team media liaison

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

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Overall assessment result: Competent Not yet competent

Assessor name:

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