Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
AURMCA002 Mapping and Delivery Guide
Manage motor sport team promotional partnerships and marketing
Version 1.0
Issue Date: March 2024
Qualification | - |
Unit of Competency | AURMCA002 - Manage motor sport team promotional partnerships and marketing |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the performance outcomes required to determine opportunities and requirements in relation to marketing a motor sport team, and attracting and managing promotional partnerships. It involves researching promotional requirements, devising and implementing marketing strategies, preparing partnership proposals, and coordinating promotional activities. The unit requires individuals to demonstrate discretion, judgement and problem-solving skills when researching promotional opportunities and devising marketing strategies.It applies to those working in the motor sport industry.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Assessors must satisfy NVR/AQTF assessor requirements. Competency is to be assessed in the workplace or a simulated environment that accurately reflects performance in a real workplace setting. Assessment must include direct observation of tasks. Where assessment of competency includes third-party evidence, individuals must provide evidence that links them to the promotional partnerships and marketing that they have managed for a motor sport team, e.g. marketing brief. Assessors must verify performance evidence through questioning on skills and knowledge to ensure correct interpretation and application. The following resources must be made available: motor sport team or simulated team key components of Australian Consumer Law (ACL) relating to legal and ethical requirements. |
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Prerequisites/co-requisites | |||
Competency Field | Motor Sport |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Research team marketing opportunities and promotional partnership requirements |
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Element: Devise and implement a team marketing strategy |
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Element: Prepare promotional partnership proposal |
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Element: Present proposal to promotional partners |
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Element: Coordinate promotional partnership activities |
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Element: Research team marketing opportunities and promotional partnership requirements |
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Element: Devise and implement a team marketing strategy |
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Element: Prepare promotional partnership proposal |
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Element: Present proposal to promotional partners |
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Element: Coordinate promotional partnership activities |
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