Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

AURMCA002 Mapping and Delivery Guide
Manage motor sport team promotional partnerships and marketing

Version 1.0
Issue Date: March 2024


Qualification -
Unit of Competency AURMCA002 - Manage motor sport team promotional partnerships and marketing
Description
Employability Skills
Learning Outcomes and Application This unit describes the performance outcomes required to determine opportunities and requirements in relation to marketing a motor sport team, and attracting and managing promotional partnerships. It involves researching promotional requirements, devising and implementing marketing strategies, preparing partnership proposals, and coordinating promotional activities. The unit requires individuals to demonstrate discretion, judgement and problem-solving skills when researching promotional opportunities and devising marketing strategies.It applies to those working in the motor sport industry.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Assessors must satisfy NVR/AQTF assessor requirements.

Competency is to be assessed in the workplace or a simulated environment that accurately reflects performance in a real workplace setting.

Assessment must include direct observation of tasks.

Where assessment of competency includes third-party evidence, individuals must provide evidence that links them to the promotional partnerships and marketing that they have managed for a motor sport team, e.g. marketing brief.

Assessors must verify performance evidence through questioning on skills and knowledge to ensure correct interpretation and application.

The following resources must be made available:

motor sport team or simulated team

key components of Australian Consumer Law (ACL) relating to legal and ethical requirements.

Prerequisites/co-requisites
Competency Field Motor Sport
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Research team marketing opportunities and promotional partnership requirements
  • Strengths, weaknesses, opportunities and threats (SWOT) of current partnerships and marketing strategies are identified, analysed and documented
  • Team members and other parties are consulted regarding potential marketing opportunities, and specialist marketing advice is sought as required
  • Promotional partnership requirements are researched and documented
  • Principles, policies and strategic direction of the team in relation to marketing and partnerships are identified and documented to enable marketing effort to be focused
       
Element: Devise and implement a team marketing strategy
  • Promotional strategies emphasising team strengths are analysed with team members
  • Legal, ethical and environmental market constraints are identified and their effect on marketing objectives is determined
  • Promotional strategies are researched and a marketing strategy, including measurable performance targets, is developed and documented
  • Risk management strategies are developed and documented
  • Team members are briefed on their roles and responsibilities with regard to marketing strategy
       
Element: Prepare promotional partnership proposal
  • Required team funding or sponsorship amount and type are determined
  • Networks for funding and sponsorship are researched and developed in line with team policies, aims and objectives
  • Potential promotional partner is identified on the basis of supporting team principles and policies, and approached with the aim of proposing a promotional partnership
  • Potential promotional partner requirements are researched and documented
  • Benefits to promotional partner are identified and documented
  • Information regarding opportunities and benefits is prepared in a professional format and distributed to potential promotional partner
       
Element: Present proposal to promotional partners
  • Follow-up is conducted with promotional partner representatives and meeting is arranged
  • Presentation and supporting material specific to potential promotional partner are prepared
  • Supporting material is forwarded prior to meeting
  • Meeting with potential promotional partner is attended and presentation is conducted
  • Proposed variations to partnership terms and conditions are identified during negotiations and documented as required
       
Element: Coordinate promotional partnership activities
  • Written contract or agreement is established with promotional partner, including full details of commitments made by both parties
  • Team members are briefed on details and commitments of promotional partnership arrangements
  • Activities are organised according to promotional partnership agreements and agreements made are honoured
  • Activities are monitored and evaluated in terms of team and promotional partner objectives
  • Feedback is provided to and requested from promotional partner as required
  • Payments from promotional partner and other contract formalities are actioned and monitored
       
Element: Research team marketing opportunities and promotional partnership requirements
  • Strengths, weaknesses, opportunities and threats (SWOT) of current partnerships and marketing strategies are identified, analysed and documented
  • Team members and other parties are consulted regarding potential marketing opportunities, and specialist marketing advice is sought as required
  • Promotional partnership requirements are researched and documented
  • Principles, policies and strategic direction of the team in relation to marketing and partnerships are identified and documented to enable marketing effort to be focused
       
Element: Devise and implement a team marketing strategy
  • Promotional strategies emphasising team strengths are analysed with team members
  • Legal, ethical and environmental market constraints are identified and their effect on marketing objectives is determined
  • Promotional strategies are researched and a marketing strategy, including measurable performance targets, is developed and documented
  • Risk management strategies are developed and documented
  • Team members are briefed on their roles and responsibilities with regard to marketing strategy
       
Element: Prepare promotional partnership proposal
  • Required team funding or sponsorship amount and type are determined
  • Networks for funding and sponsorship are researched and developed in line with team policies, aims and objectives
  • Potential promotional partner is identified on the basis of supporting team principles and policies, and approached with the aim of proposing a promotional partnership
  • Potential promotional partner requirements are researched and documented
  • Benefits to promotional partner are identified and documented
  • Information regarding opportunities and benefits is prepared in a professional format and distributed to potential promotional partner
       
Element: Present proposal to promotional partners
  • Follow-up is conducted with promotional partner representatives and meeting is arranged
  • Presentation and supporting material specific to potential promotional partner are prepared
  • Supporting material is forwarded prior to meeting
  • Meeting with potential promotional partner is attended and presentation is conducted
  • Proposed variations to partnership terms and conditions are identified during negotiations and documented as required
       
Element: Coordinate promotional partnership activities
  • Written contract or agreement is established with promotional partner, including full details of commitments made by both parties
  • Team members are briefed on details and commitments of promotional partnership arrangements
  • Activities are organised according to promotional partnership agreements and agreements made are honoured
  • Activities are monitored and evaluated in terms of team and promotional partner objectives
  • Feedback is provided to and requested from promotional partner as required
  • Payments from promotional partner and other contract formalities are actioned and monitored
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Elements

Elements describe the essential outcomes.

Performance Criteria

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold and italicised text is used, further information is detailed in the range of conditions section.

1. Research team marketing opportunities and promotional partnership requirements

1.1 Strengths, weaknesses, opportunities and threats (SWOT) of current partnerships and marketing strategies are identified, analysed and documented

1.2 Team members and other parties are consulted regarding potential marketing opportunities, and specialist marketing advice is sought as required

1.3 Promotional partnership requirements are researched and documented

1.4 Principles, policies and strategic direction of the team in relation to marketing and partnerships are identified and documented to enable marketing effort to be focused

2. Devise and implement a team marketing strategy

2.1 Promotional strategies emphasising team strengths are analysed with team members

2.2 Legal, ethical and environmental market constraints are identified and their effect on marketing objectives is determined

2.3 Promotional strategies are researched and a marketing strategy, including measurable performance targets, is developed and documented

2.4 Risk management strategies are developed and documented

2.5 Team members are briefed on their roles and responsibilities with regard to marketing strategy

3. Prepare promotional partnership proposal

3.1 Required team funding or sponsorship amount and type are determined

3.2 Networks for funding and sponsorship are researched and developed in line with team policies, aims and objectives

3.3 Potential promotional partner is identified on the basis of supporting team principles and policies, and approached with the aim of proposing a promotional partnership

3.4 Potential promotional partner requirements are researched and documented

3.5 Benefits to promotional partner are identified and documented

3.6 Information regarding opportunities and benefits is prepared in a professional format and distributed to potential promotional partner

4. Present proposal to promotional partners

4.1 Follow-up is conducted with promotional partner representatives and meeting is arranged

4.2 Presentation and supporting material specific to potential promotional partner are prepared

4.3 Supporting material is forwarded prior to meeting

4.4 Meeting with potential promotional partner is attended and presentation is conducted

4.5 Proposed variations to partnership terms and conditions are identified during negotiations and documented as required

5. Coordinate promotional partnership activities

5.1 Written contract or agreement is established with promotional partner, including full details of commitments made by both parties

5.2 Team members are briefed on details and commitments of promotional partnership arrangements

5.3 Activities are organised according to promotional partnership agreements and agreements made are honoured

5.4 Activities are monitored and evaluated in terms of team and promotional partner objectives

5.5 Feedback is provided to and requested from promotional partner as required

5.6 Payments from promotional partner and other contract formalities are actioned and monitored

Before competency can be determined, individuals must demonstrate they can perform the following according to the standards defined in this unit’s elements, performance criteria and foundation skills:

prepare, present, implement and evaluate two different promotional proposals for a motor sport team, each of which must include:

profile of team and team members

team achievements

proposed partnership arrangements

marketing strategy for team events

benefits to promotional partner.

Individuals must be able to demonstrate knowledge of:

procedures for identifying team marketing opportunities and promotional partner requirements, including analysis of strengths, weaknesses, opportunities and threats (SWOT)

key components of Australian Consumer Law (ACL) relating to legal and ethical requirements of advertising, including misleading or deceptive conduct

procedures for devising and implementing a motor sport team marketing strategy

procedures for preparing promotional partnership proposals

methods of presenting promotional partnership proposals to promotional partner representatives

procedures for implementing promotional partnership activities, including:

methods of producing and required content of written contracts or agreements

procedures for monitoring promotional activities for effectiveness and value

procedures for providing feedback to, and gaining feedback from, promotional partners.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Elements

Elements describe the essential outcomes.

Performance Criteria

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold and italicised text is used, further information is detailed in the range of conditions section.

1. Research team marketing opportunities and promotional partnership requirements

1.1 Strengths, weaknesses, opportunities and threats (SWOT) of current partnerships and marketing strategies are identified, analysed and documented

1.2 Team members and other parties are consulted regarding potential marketing opportunities, and specialist marketing advice is sought as required

1.3 Promotional partnership requirements are researched and documented

1.4 Principles, policies and strategic direction of the team in relation to marketing and partnerships are identified and documented to enable marketing effort to be focused

2. Devise and implement a team marketing strategy

2.1 Promotional strategies emphasising team strengths are analysed with team members

2.2 Legal, ethical and environmental market constraints are identified and their effect on marketing objectives is determined

2.3 Promotional strategies are researched and a marketing strategy, including measurable performance targets, is developed and documented

2.4 Risk management strategies are developed and documented

2.5 Team members are briefed on their roles and responsibilities with regard to marketing strategy

3. Prepare promotional partnership proposal

3.1 Required team funding or sponsorship amount and type are determined

3.2 Networks for funding and sponsorship are researched and developed in line with team policies, aims and objectives

3.3 Potential promotional partner is identified on the basis of supporting team principles and policies, and approached with the aim of proposing a promotional partnership

3.4 Potential promotional partner requirements are researched and documented

3.5 Benefits to promotional partner are identified and documented

3.6 Information regarding opportunities and benefits is prepared in a professional format and distributed to potential promotional partner

4. Present proposal to promotional partners

4.1 Follow-up is conducted with promotional partner representatives and meeting is arranged

4.2 Presentation and supporting material specific to potential promotional partner are prepared

4.3 Supporting material is forwarded prior to meeting

4.4 Meeting with potential promotional partner is attended and presentation is conducted

4.5 Proposed variations to partnership terms and conditions are identified during negotiations and documented as required

5. Coordinate promotional partnership activities

5.1 Written contract or agreement is established with promotional partner, including full details of commitments made by both parties

5.2 Team members are briefed on details and commitments of promotional partnership arrangements

5.3 Activities are organised according to promotional partnership agreements and agreements made are honoured

5.4 Activities are monitored and evaluated in terms of team and promotional partner objectives

5.5 Feedback is provided to and requested from promotional partner as required

5.6 Payments from promotional partner and other contract formalities are actioned and monitored

This section specifies work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included. Bold italicised wording, if used in the performance criteria, is detailed below.

There is no Range of Conditions for this unit.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Strengths, weaknesses, opportunities and threats (SWOT) of current partnerships and marketing strategies are identified, analysed and documented 
Team members and other parties are consulted regarding potential marketing opportunities, and specialist marketing advice is sought as required 
Promotional partnership requirements are researched and documented 
Principles, policies and strategic direction of the team in relation to marketing and partnerships are identified and documented to enable marketing effort to be focused 
Promotional strategies emphasising team strengths are analysed with team members 
Legal, ethical and environmental market constraints are identified and their effect on marketing objectives is determined 
Promotional strategies are researched and a marketing strategy, including measurable performance targets, is developed and documented 
Risk management strategies are developed and documented 
Team members are briefed on their roles and responsibilities with regard to marketing strategy 
Required team funding or sponsorship amount and type are determined 
Networks for funding and sponsorship are researched and developed in line with team policies, aims and objectives 
Potential promotional partner is identified on the basis of supporting team principles and policies, and approached with the aim of proposing a promotional partnership 
Potential promotional partner requirements are researched and documented 
Benefits to promotional partner are identified and documented 
Information regarding opportunities and benefits is prepared in a professional format and distributed to potential promotional partner 
Follow-up is conducted with promotional partner representatives and meeting is arranged 
Presentation and supporting material specific to potential promotional partner are prepared 
Supporting material is forwarded prior to meeting 
Meeting with potential promotional partner is attended and presentation is conducted 
Proposed variations to partnership terms and conditions are identified during negotiations and documented as required 
Written contract or agreement is established with promotional partner, including full details of commitments made by both parties 
Team members are briefed on details and commitments of promotional partnership arrangements 
Activities are organised according to promotional partnership agreements and agreements made are honoured 
Activities are monitored and evaluated in terms of team and promotional partner objectives 
Feedback is provided to and requested from promotional partner as required 
Payments from promotional partner and other contract formalities are actioned and monitored 
Strengths, weaknesses, opportunities and threats (SWOT) of current partnerships and marketing strategies are identified, analysed and documented 
Team members and other parties are consulted regarding potential marketing opportunities, and specialist marketing advice is sought as required 
Promotional partnership requirements are researched and documented 
Principles, policies and strategic direction of the team in relation to marketing and partnerships are identified and documented to enable marketing effort to be focused 
Promotional strategies emphasising team strengths are analysed with team members 
Legal, ethical and environmental market constraints are identified and their effect on marketing objectives is determined 
Promotional strategies are researched and a marketing strategy, including measurable performance targets, is developed and documented 
Risk management strategies are developed and documented 
Team members are briefed on their roles and responsibilities with regard to marketing strategy 
Required team funding or sponsorship amount and type are determined 
Networks for funding and sponsorship are researched and developed in line with team policies, aims and objectives 
Potential promotional partner is identified on the basis of supporting team principles and policies, and approached with the aim of proposing a promotional partnership 
Potential promotional partner requirements are researched and documented 
Benefits to promotional partner are identified and documented 
Information regarding opportunities and benefits is prepared in a professional format and distributed to potential promotional partner 
Follow-up is conducted with promotional partner representatives and meeting is arranged 
Presentation and supporting material specific to potential promotional partner are prepared 
Supporting material is forwarded prior to meeting 
Meeting with potential promotional partner is attended and presentation is conducted 
Proposed variations to partnership terms and conditions are identified during negotiations and documented as required 
Written contract or agreement is established with promotional partner, including full details of commitments made by both parties 
Team members are briefed on details and commitments of promotional partnership arrangements 
Activities are organised according to promotional partnership agreements and agreements made are honoured 
Activities are monitored and evaluated in terms of team and promotional partner objectives 
Feedback is provided to and requested from promotional partner as required 
Payments from promotional partner and other contract formalities are actioned and monitored 

Forms

Assessment Cover Sheet

AURMCA002 - Manage motor sport team promotional partnerships and marketing
Assessment task 1: [title]

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I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

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Assessor name:

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Assessment Record Sheet

AURMCA002 - Manage motor sport team promotional partnerships and marketing

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

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