Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBADV402 Mapping and Delivery Guide
Conduct pre-campaign testing

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency BSBADV402 - Conduct pre-campaign testing
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to plan, pilot and refine an advertising campaign to ensure marketing communication objectives are met. It applies to individuals in an entry-level position in media planning, media buying, account management or advertising within an advertising team or media organisation. No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Plan pre-campaign testing
  • Apply valid and reliable measurement tools for testing aspects of the advertisement
  • Document expected outcomes and targets
  • Select test group and timing of pilot advertisement in accordance with advertising brief
  • Negotiate media placement in accordance with budgetary and scheduling requirements
       
Element: Pilot advertisement
  • Test advertisement in accordance with time and financial requirements of advertising brief and budgetary requirements
  • Conduct data collection in accordance with requirements of evaluation tool/s and advertising brief
       
Element: Utilise pre-campaign test results
  • Analyse test results for impact on advertising campaign
  • Make changes to advertisement or media schedule, in response to pretest information, which meets requirements of advertiser
  • Provide options for changes to advertisements and present to advertiser, if required
  • Amend advertisements, where necessary, so they meet legal and ethical requirements
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Plan pre-campaign testing

1.1 Apply valid and reliable measurement tools for testing aspects of the advertisement

1.2 Document expected outcomes and targets

1.3 Select test group and timing of pilot advertisement in accordance with advertising brief

1.4 Negotiate media placement in accordance with budgetary and scheduling requirements

2 Pilot advertisement

2.1 Test advertisement in accordance with time and financial requirements of advertising brief and budgetary requirements

2.2 Conduct data collection in accordance with requirements of evaluation tool/s and advertising brief

3 Utilise pre-campaign test results

3.1 Analyse test results for impact on advertising campaign

3.2 Make changes to advertisement or media schedule, in response to pretest information, which meets requirements of advertiser

3.3 Provide options for changes to advertisements and present to advertiser, if required

3.4 Amend advertisements, where necessary, so they meet legal and ethical requirements

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Plan pre-campaign testing

1.1 Apply valid and reliable measurement tools for testing aspects of the advertisement

1.2 Document expected outcomes and targets

1.3 Select test group and timing of pilot advertisement in accordance with advertising brief

1.4 Negotiate media placement in accordance with budgetary and scheduling requirements

2 Pilot advertisement

2.1 Test advertisement in accordance with time and financial requirements of advertising brief and budgetary requirements

2.2 Conduct data collection in accordance with requirements of evaluation tool/s and advertising brief

3 Utilise pre-campaign test results

3.1 Analyse test results for impact on advertising campaign

3.2 Make changes to advertisement or media schedule, in response to pretest information, which meets requirements of advertiser

3.3 Provide options for changes to advertisements and present to advertiser, if required

3.4 Amend advertisements, where necessary, so they meet legal and ethical requirements

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Apply valid and reliable measurement tools for testing aspects of the advertisement 
Document expected outcomes and targets 
Select test group and timing of pilot advertisement in accordance with advertising brief 
Negotiate media placement in accordance with budgetary and scheduling requirements 
Test advertisement in accordance with time and financial requirements of advertising brief and budgetary requirements 
Conduct data collection in accordance with requirements of evaluation tool/s and advertising brief 
Analyse test results for impact on advertising campaign 
Make changes to advertisement or media schedule, in response to pretest information, which meets requirements of advertiser 
Provide options for changes to advertisements and present to advertiser, if required 
Amend advertisements, where necessary, so they meet legal and ethical requirements 

Forms

Assessment Cover Sheet

BSBADV402 - Conduct pre-campaign testing
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBADV402 - Conduct pre-campaign testing

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: