Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBADV406 Mapping and Delivery Guide
Buy and monitor media
Version 1.0
Issue Date: April 2024
Qualification | - |
Unit of Competency | BSBADV406 - Buy and monitor media |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge needed to confirm requirements specified in a media plan, conduct negotiations when buying media, and compare actual media performance against media plan objectives.It applies to individuals in an entry-level position in media planning or buying within an advertising team or media organisation, who are responsible for planning, buying and evaluating media selected to convey advertising communication messages.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Plan purchasing of media |
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Element: Buy media |
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Element: Evaluate media performance |
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