Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBADV407 Mapping and Delivery Guide
Apply media analysis and processing tools

Version 1.0
Issue Date: March 2024


Qualification -
Unit of Competency BSBADV407 - Apply media analysis and processing tools
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to compare and contrast characteristics of media analysis tools to choose the most appropriate software tool to perform media tasks and evaluate their outcomes.It applies to individuals in an entry-level position in media planning or buying within an advertising team or media organisation, who use specialised media software in conducting their activities.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Evaluate media software tool options
  • Compare and contrast characteristics and specific functions of media software tools when developing a media plan
  • Evaluate advantages and disadvantages of media software tools that could be used to perform media tasks
  • Contrast and evaluate functions of media software tools to perform media analysis and processing tasks
  • Generate media recommendations which meet advertiser’s requirements
       
Element: Use media software tools to perform media tasks
  • Use media software to segment target audience
  • Ensure program demographics match marketing objectives
  • Analyse radio and television survey data and logs to determine most appropriate media placements
       
Element: Analyse campaign performance
  • Evaluate media performance results by channel, program and day of the week to determine performance against desired marketing objectives
  • Compare media performance against expected demographics by program and time slot
  • Present campaign performance results to advertiser
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Evaluate media software tool options

1.1 Compare and contrast characteristics and specific functions of media software tools when developing a media plan

1.2 Evaluate advantages and disadvantages of media software tools that could be used to perform media tasks

1.3 Contrast and evaluate functions of media software tools to perform media analysis and processing tasks

1.4 Generate media recommendations which meet advertiser’s requirements

2 Use media software tools to perform media tasks

2.1 Use media software to segment target audience

2.2 Ensure program demographics match marketing objectives

2.3 Analyse radio and television survey data and logs to determine most appropriate media placements

3 Analyse campaign performance

3.1 Evaluate media performance results by channel, program and day of the week to determine performance against desired marketing objectives

3.2 Compare media performance against expected demographics by program and time slot

3.3 Present campaign performance results to advertiser


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Evaluate media software tool options

1.1 Compare and contrast characteristics and specific functions of media software tools when developing a media plan

1.2 Evaluate advantages and disadvantages of media software tools that could be used to perform media tasks

1.3 Contrast and evaluate functions of media software tools to perform media analysis and processing tasks

1.4 Generate media recommendations which meet advertiser’s requirements

2 Use media software tools to perform media tasks

2.1 Use media software to segment target audience

2.2 Ensure program demographics match marketing objectives

2.3 Analyse radio and television survey data and logs to determine most appropriate media placements

3 Analyse campaign performance

3.1 Evaluate media performance results by channel, program and day of the week to determine performance against desired marketing objectives

3.2 Compare media performance against expected demographics by program and time slot

3.3 Present campaign performance results to advertiser

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Compare and contrast characteristics and specific functions of media software tools when developing a media plan 
Evaluate advantages and disadvantages of media software tools that could be used to perform media tasks 
Contrast and evaluate functions of media software tools to perform media analysis and processing tasks 
Generate media recommendations which meet advertiser’s requirements 
Use media software to segment target audience 
Ensure program demographics match marketing objectives 
Analyse radio and television survey data and logs to determine most appropriate media placements 
Evaluate media performance results by channel, program and day of the week to determine performance against desired marketing objectives 
Compare media performance against expected demographics by program and time slot 
Present campaign performance results to advertiser 

Forms

Assessment Cover Sheet

BSBADV407 - Apply media analysis and processing tools
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

BSBADV407 - Apply media analysis and processing tools

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: