Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBADV408 Mapping and Delivery Guide
Review advertising media options

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency BSBADV408 - Review advertising media options
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to recommend advertising media options suitable for a particular product or service. Individuals undertake research, review policy and procedure frameworks, and make final recommendations to relevant personnel. It applies to individuals requiring a broad knowledge of advertising media, particularly people new to advertising. It is not assumed individuals at this level have responsibility for supervising the work of others. However, it is assumed their work supports effective work practices across the organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Research advertising media options
  • Clarify advertising media options for review, and record scope of review
  • Identify local, state or territory, national and international networks for advertising professionals
  • Identify other sources of information about advertising media options
  • Select research strategy suitable to the topic
  • Consult with relevant personnel
  • Undertake research into a range of advertising media options for product or service
  • Critically analyse strengths and weaknesses of each option
       
Element: Review policy and procedures frameworks
  • Locate and review policies and procedures relevant to advertising media options being researched
  • Review legislation, regulations, standards and ethical requirements that apply to advertising media options
       
Element: Report research outcomes
  • Collate, analyse and record key findings of review as they relate to advertising
  • Compile report on research outcomes
  • Develop recommendations for advertising media options suitable for product or service
  • Present report in agreed format to relevant personnel
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Research advertising media options

1.1 Clarify advertising media options for review, and record scope of review

1.2 Identify local, state or territory, national and international networks for advertising professionals

1.3 Identify other sources of information about advertising media options

1.4 Select research strategy suitable to the topic

1.5 Consult with relevant personnel

1.6 Undertake research into a range of advertising media options for product or service

1.7 Critically analyse strengths and weaknesses of each option

2 Review policy and procedures frameworks

2.1 Locate and review policies and procedures relevant to advertising media options being researched

2.2 Review legislation, regulations, standards and ethical requirements that apply to advertising media options

3 Report research outcomes

3.1 Collate, analyse and record key findings of review as they relate to advertising

3.2 Compile report on research outcomes

3.3 Develop recommendations for advertising media options suitable for product or service

3.4 Present report in agreed format to relevant personnel

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Research advertising media options

1.1 Clarify advertising media options for review, and record scope of review

1.2 Identify local, state or territory, national and international networks for advertising professionals

1.3 Identify other sources of information about advertising media options

1.4 Select research strategy suitable to the topic

1.5 Consult with relevant personnel

1.6 Undertake research into a range of advertising media options for product or service

1.7 Critically analyse strengths and weaknesses of each option

2 Review policy and procedures frameworks

2.1 Locate and review policies and procedures relevant to advertising media options being researched

2.2 Review legislation, regulations, standards and ethical requirements that apply to advertising media options

3 Report research outcomes

3.1 Collate, analyse and record key findings of review as they relate to advertising

3.2 Compile report on research outcomes

3.3 Develop recommendations for advertising media options suitable for product or service

3.4 Present report in agreed format to relevant personnel

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Clarify advertising media options for review, and record scope of review 
Identify local, state or territory, national and international networks for advertising professionals 
Identify other sources of information about advertising media options 
Select research strategy suitable to the topic 
Consult with relevant personnel 
Undertake research into a range of advertising media options for product or service 
Critically analyse strengths and weaknesses of each option 
Locate and review policies and procedures relevant to advertising media options being researched 
Review legislation, regulations, standards and ethical requirements that apply to advertising media options 
Collate, analyse and record key findings of review as they relate to advertising 
Compile report on research outcomes 
Develop recommendations for advertising media options suitable for product or service 
Present report in agreed format to relevant personnel 

Forms

Assessment Cover Sheet

BSBADV408 - Review advertising media options
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBADV408 - Review advertising media options

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: