Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBADV503 Mapping and Delivery Guide
Coordinate advertising research

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency BSBADV503 - Coordinate advertising research
Description
Employability Skills
Learning Outcomes and Application This unit covers the skills and knowledge required to conduct primary and secondary advertising research to test advertising themes and ideas. It includes assessment of research requirements, selection of research methods, and use of findings.It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Assess advertising research requirements
  • Analyse information about consumer, product and market environment to identify and justify need for further research
  • Assess creative concepts to determine and justify need for concept testing
  • Assess media options and scheduling to determine and substantiate need for media research
  • Identify and assess legal, ethical and cultural considerations for advertising research to determine their impact on research methods
       
Element: Select research method/s
  • Confirm research budget and timeframe in selecting appropriate research method/s
  • Assess capacity of primary and secondary research methods to provide required information
  • Select pretest advertising method/s most likely to provide required information on time and within budget
  • Prepare research brief specifying research objectives and method/s, budget, time, schedule and reporting requirements
       
Element: Utilise advertising research findings
  • Analyse research results using appropriate techniques to identify findings and impact on advertising strategies, budgets and timelines
  • Adjust advertising strategies, budgets and timelines to reflect research findings
  • Revise advertising strategies to meet legal and ethical requirements, and requirements of advertiser
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Assess advertising research requirements

1.1 Analyse information about consumer, product and market environment to identify and justify need for further research

1.2 Assess creative concepts to determine and justify need for concept testing

1.3 Assess media options and scheduling to determine and substantiate need for media research

1.4 Identify and assess legal, ethical and cultural considerations for advertising research to determine their impact on research methods

2 Select research method/s

2.1 Confirm research budget and timeframe in selecting appropriate research method/s

2.2 Assess capacity of primary and secondary research methods to provide required information

2.3 Select pretest advertising method/s most likely to provide required information on time and within budget

2.4 Prepare research brief specifying research objectives and method/s, budget, time, schedule and reporting requirements

3 Utilise advertising research findings

3.1 Analyse research results using appropriate techniques to identify findings and impact on advertising strategies, budgets and timelines

3.2 Adjust advertising strategies, budgets and timelines to reflect research findings

3.3 Revise advertising strategies to meet legal and ethical requirements, and requirements of advertiser

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Assess advertising research requirements

1.1 Analyse information about consumer, product and market environment to identify and justify need for further research

1.2 Assess creative concepts to determine and justify need for concept testing

1.3 Assess media options and scheduling to determine and substantiate need for media research

1.4 Identify and assess legal, ethical and cultural considerations for advertising research to determine their impact on research methods

2 Select research method/s

2.1 Confirm research budget and timeframe in selecting appropriate research method/s

2.2 Assess capacity of primary and secondary research methods to provide required information

2.3 Select pretest advertising method/s most likely to provide required information on time and within budget

2.4 Prepare research brief specifying research objectives and method/s, budget, time, schedule and reporting requirements

3 Utilise advertising research findings

3.1 Analyse research results using appropriate techniques to identify findings and impact on advertising strategies, budgets and timelines

3.2 Adjust advertising strategies, budgets and timelines to reflect research findings

3.3 Revise advertising strategies to meet legal and ethical requirements, and requirements of advertiser

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Analyse information about consumer, product and market environment to identify and justify need for further research 
Assess creative concepts to determine and justify need for concept testing 
Assess media options and scheduling to determine and substantiate need for media research 
Identify and assess legal, ethical and cultural considerations for advertising research to determine their impact on research methods 
Confirm research budget and timeframe in selecting appropriate research method/s 
Assess capacity of primary and secondary research methods to provide required information 
Select pretest advertising method/s most likely to provide required information on time and within budget 
Prepare research brief specifying research objectives and method/s, budget, time, schedule and reporting requirements 
Analyse research results using appropriate techniques to identify findings and impact on advertising strategies, budgets and timelines 
Adjust advertising strategies, budgets and timelines to reflect research findings 
Revise advertising strategies to meet legal and ethical requirements, and requirements of advertiser 

Forms

Assessment Cover Sheet

BSBADV503 - Coordinate advertising research
Assessment task 1: [title]

Student name:

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I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

BSBADV503 - Coordinate advertising research

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

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