The Evidence Guide identifies the critical aspects, knowledge and skills to be demonstrated to confirm competency for this unit. This is an integral part of the assessment of competency and should be read in conjunction with the Range Statement.
Critical Aspects of Evidence
Integrated demonstration of all elements of competency and their performance criteria
A real or simulated presentation to demonstrate the integration of the performance criteria with particular emphasis on interaction and assimilation of client feedback
Underpinning Knowledge*
* At this level the learner must demonstrate understanding of a broad knowledge base incorporating theoretical concepts, with substantial depth in some areas.
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Organisation's budget
Purposes of advertising
Different advertising approaches for different markets
Types of advertising objectives and the strategies to address them
Advertising briefs
Central idea and creative techniques to express it
Legal and ethical requirements
Underpinning Skills
Literacy skills to prepare presentation information, and write in a range of styles for different audiences
Communication including questioning, clarifying and re-phrasing
Presentation skills
Ability to relate to people from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource Implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of Performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context/s of Assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Key Competency Levels
Collecting, analysing and organising information (Level 2) - to prepare presentation for advertising campaign
Communicating ideas and information (Level 3) - by verbal and visual means during the presentation
Planning and organising activities (Level 2) - to schedule the presentation and ensure materials and equipment are available
Working with teams and others (Level 2) - to coordinate the input of all personnel at the presentation
Using mathematical ideas and techniques (Level 2) - in the presentation of budgetary and scheduling information
Solving problems (Level 3) - through negotiation if the client's response to the advertising presentation is negative
Using technology (Level 1) - to demonstrate audio and visual materials
Please refer to the Assessment Guidelines for advice on how to use the Key Competencies
The Evidence Guide identifies the critical aspects, knowledge and skills to be demonstrated to confirm competency for this unit. This is an integral part of the assessment of competency and should be read in conjunction with the Range Statement.
Critical Aspects of Evidence
Integrated demonstration of all elements of competency and their performance criteria
A real or simulated presentation to demonstrate the integration of the performance criteria with particular emphasis on interaction and assimilation of client feedback
Underpinning Knowledge*
* At this level the learner must demonstrate understanding of a broad knowledge base incorporating theoretical concepts, with substantial depth in some areas.
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Organisation's budget
Purposes of advertising
Different advertising approaches for different markets
Types of advertising objectives and the strategies to address them
Advertising briefs
Central idea and creative techniques to express it
Legal and ethical requirements
Underpinning Skills
Literacy skills to prepare presentation information, and write in a range of styles for different audiences
Communication including questioning, clarifying and re-phrasing
Presentation skills
Ability to relate to people from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource Implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of Performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context/s of Assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Key Competency Levels
Collecting, analysing and organising information (Level 2) - to prepare presentation for advertising campaign
Communicating ideas and information (Level 3) - by verbal and visual means during the presentation
Planning and organising activities (Level 2) - to schedule the presentation and ensure materials and equipment are available
Working with teams and others (Level 2) - to coordinate the input of all personnel at the presentation
Using mathematical ideas and techniques (Level 2) - in the presentation of budgetary and scheduling information
Solving problems (Level 3) - through negotiation if the client's response to the advertising presentation is negative
Using technology (Level 1) - to demonstrate audio and visual materials
Please refer to the Assessment Guidelines for advice on how to use the Key Competencies