Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBADV509 Mapping and Delivery Guide
Create mass print media advertisements

Version 1.0
Issue Date: March 2024


Qualification -
Unit of Competency BSBADV509 - Create mass print media advertisements
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to create mass print media advertisements that communicate key features of a product, service or idea to consumers.It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation who are primarily responsible for development of mass print advertisements. Individuals undertaking this unit may develop mass print media advertisements themselves or coordinate a team to produce the advertisement.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Interpret creative brief
  • Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used
  • Identify and check advertising content and supporting information for accuracy and completeness
  • Confirm time, schedule and budget requirements for creating the advertisement/s
  • Identify legal and ethical constraints
       
Element: Create mass print media advertisement
  • Determine and produce elements of a print advertisement to communicate required image, features and benefits of product or service
  • Size and position each element of print advertisement to achieve balance and focus for the advertisement
  • Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins
  • Ensure layout of advertisement unifies elements, attracts the reader to the focal point and guides reading sequence
  • Ensure advertisement meets requirements of advertising brief and legal and ethical requirements
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Interpret creative brief

1.1 Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used

1.2 Identify and check advertising content and supporting information for accuracy and completeness

1.3 Confirm time, schedule and budget requirements for creating the advertisement/s

1.4 Identify legal and ethical constraints

2 Create mass print media advertisement

2.1 Determine and produce elements of a print advertisement to communicate required image, features and benefits of product or service

2.2 Size and position each element of print advertisement to achieve balance and focus for the advertisement

2.3 Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins

2.4 Ensure layout of advertisement unifies elements, attracts the reader to the focal point and guides reading sequence

2.5 Ensure advertisement meets requirements of advertising brief and legal and ethical requirements


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Interpret creative brief

1.1 Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used

1.2 Identify and check advertising content and supporting information for accuracy and completeness

1.3 Confirm time, schedule and budget requirements for creating the advertisement/s

1.4 Identify legal and ethical constraints

2 Create mass print media advertisement

2.1 Determine and produce elements of a print advertisement to communicate required image, features and benefits of product or service

2.2 Size and position each element of print advertisement to achieve balance and focus for the advertisement

2.3 Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins

2.4 Ensure layout of advertisement unifies elements, attracts the reader to the focal point and guides reading sequence

2.5 Ensure advertisement meets requirements of advertising brief and legal and ethical requirements

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used 
Identify and check advertising content and supporting information for accuracy and completeness 
Confirm time, schedule and budget requirements for creating the advertisement/s 
Identify legal and ethical constraints 
Determine and produce elements of a print advertisement to communicate required image, features and benefits of product or service 
Size and position each element of print advertisement to achieve balance and focus for the advertisement 
Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins 
Ensure layout of advertisement unifies elements, attracts the reader to the focal point and guides reading sequence 
Ensure advertisement meets requirements of advertising brief and legal and ethical requirements 

Forms

Assessment Cover Sheet

BSBADV509 - Create mass print media advertisements
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

BSBADV509 - Create mass print media advertisements

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: