Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBADV510 Mapping and Delivery Guide
Create mass electronic media advertisements

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency BSBADV510 - Create mass electronic media advertisements
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to create advertisements that communicate key features of a product, service or idea to a consumer, using mass electronic media.It applies to individuals working in a supervisory or management role in an advertising team or media organisation, who are primarily responsible for development of mass electronic advertisements. Individuals undertaking this unit may develop mass electronic media advertisements themselves or coordinate a team to produce the advertisement.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Interpret creative brief
  • Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass electronic media to be used
  • Identify and check advertising content and supporting information for accuracy and completeness
  • Confirm time, schedule and budget requirements for creating the advertisement/s
  • Identify legal and ethical constraints
       
Element: Create radio advertisement
  • Determine length, pace and format for radio advertisement in accordance with the creative brief and allocated budget
  • Determine content of opening, middle and close of radio advertisement to create impact, introduce central idea, provide support for key product benefits, and provide information to facilitate consumer action
  • Prepare scripts to meet requirements of producer and performer/s and the allotted time
  • Ensure radio advertisement meets requirements of the advertising brief and that it meets legal and ethical requirements
       
Element: Create television or cinema advertisement
  • Determine length, pace and format for advertisement in accordance with the creative brief and allocated budget
  • Prepare scripts and storyboards to record visual plan and identify creative elements that meet requirements of the creative brief
  • Ensure advertisement attracts attention and sustains interest through coordination of action and motion visual effects, with audio to support visual image/s
  • Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements
       
Element: Create internet, web or podcast advertisement
  • Determine and produce copy and design elements to communicate required image, features and benefits of product or service
  • Size and position each element of advertisement to achieve balance and focus for the advertisement
  • Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins
  • Design site map, navigation buttons, frames and multiple pages for ease of use
  • Ensure sound, animation and graphics do not distract from the content of the advertisement
  • Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Interpret creative brief

1.1 Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass electronic media to be used

1.2 Identify and check advertising content and supporting information for accuracy and completeness

1.3 Confirm time, schedule and budget requirements for creating the advertisement/s

1.4 Identify legal and ethical constraints

2 Create radio advertisement

2.1 Determine length, pace and format for radio advertisement in accordance with the creative brief and allocated budget

2.2 Determine content of opening, middle and close of radio advertisement to create impact, introduce central idea, provide support for key product benefits, and provide information to facilitate consumer action

2.3 Prepare scripts to meet requirements of producer and performer/s and the allotted time

2.4 Ensure radio advertisement meets requirements of the advertising brief and that it meets legal and ethical requirements

3 Create television or cinema advertisement

3.1 Determine length, pace and format for advertisement in accordance with the creative brief and allocated budget

3.2 Prepare scripts and storyboards to record visual plan and identify creative elements that meet requirements of the creative brief

3.3 Ensure advertisement attracts attention and sustains interest through coordination of action and motion visual effects, with audio to support visual image/s

3.4 Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements

4 Create internet, web or podcast advertisement

4.1 Determine and produce copy and design elements to communicate required image, features and benefits of product or service

4.2 Size and position each element of advertisement to achieve balance and focus for the advertisement

4.3 Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins

4.4 Design site map, navigation buttons, frames and multiple pages for ease of use

4.5 Ensure sound, animation and graphics do not distract from the content of the advertisement

4.6 Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Interpret creative brief

1.1 Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass electronic media to be used

1.2 Identify and check advertising content and supporting information for accuracy and completeness

1.3 Confirm time, schedule and budget requirements for creating the advertisement/s

1.4 Identify legal and ethical constraints

2 Create radio advertisement

2.1 Determine length, pace and format for radio advertisement in accordance with the creative brief and allocated budget

2.2 Determine content of opening, middle and close of radio advertisement to create impact, introduce central idea, provide support for key product benefits, and provide information to facilitate consumer action

2.3 Prepare scripts to meet requirements of producer and performer/s and the allotted time

2.4 Ensure radio advertisement meets requirements of the advertising brief and that it meets legal and ethical requirements

3 Create television or cinema advertisement

3.1 Determine length, pace and format for advertisement in accordance with the creative brief and allocated budget

3.2 Prepare scripts and storyboards to record visual plan and identify creative elements that meet requirements of the creative brief

3.3 Ensure advertisement attracts attention and sustains interest through coordination of action and motion visual effects, with audio to support visual image/s

3.4 Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements

4 Create internet, web or podcast advertisement

4.1 Determine and produce copy and design elements to communicate required image, features and benefits of product or service

4.2 Size and position each element of advertisement to achieve balance and focus for the advertisement

4.3 Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins

4.4 Design site map, navigation buttons, frames and multiple pages for ease of use

4.5 Ensure sound, animation and graphics do not distract from the content of the advertisement

4.6 Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass electronic media to be used 
Identify and check advertising content and supporting information for accuracy and completeness 
Confirm time, schedule and budget requirements for creating the advertisement/s 
Identify legal and ethical constraints 
Determine length, pace and format for radio advertisement in accordance with the creative brief and allocated budget 
Determine content of opening, middle and close of radio advertisement to create impact, introduce central idea, provide support for key product benefits, and provide information to facilitate consumer action 
Prepare scripts to meet requirements of producer and performer/s and the allotted time 
Ensure radio advertisement meets requirements of the advertising brief and that it meets legal and ethical requirements 
Determine length, pace and format for advertisement in accordance with the creative brief and allocated budget 
Prepare scripts and storyboards to record visual plan and identify creative elements that meet requirements of the creative brief 
Ensure advertisement attracts attention and sustains interest through coordination of action and motion visual effects, with audio to support visual image/s 
Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements 
Determine and produce copy and design elements to communicate required image, features and benefits of product or service 
Size and position each element of advertisement to achieve balance and focus for the advertisement 
Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins 
Design site map, navigation buttons, frames and multiple pages for ease of use 
Ensure sound, animation and graphics do not distract from the content of the advertisement 
Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements 

Forms

Assessment Cover Sheet

BSBADV510 - Create mass electronic media advertisements
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBADV510 - Create mass electronic media advertisements

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: