Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBADV603 Mapping and Delivery Guide
Manage advertising production

Version 1.0
Issue Date: March 2024


Qualification -
Unit of Competency BSBADV603 - Manage advertising production
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to manage advertising production of electronic and print advertising. It includes planning and directing the advertising production process, evaluating and selecting suppliers, and evaluating the final production of the advertisement according to the creative brief.This unit applies to individuals working in a senior advertising management, advertising production or account management role within an advertising or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Plan production process for advertisements
  • Confirm timing and budgetary requirements for creative and production work
  • Assess creative brief and identify factors that influence the production process
  • Investigate and determine production processes to suit the advertising brief, creative work and advertising medium
  • Determine specifications to suit both the advertisement and production process
  • Schedule preproduction work to meet production and post-production requirements
  • Plan a production schedule to meet requirements of advertising brief and media plan
       
Element: Evaluate and select suppliers
  • Identify suppliers for each element in production process
  • Assess suppliers in terms of their expertise and capacity to meet production, budget and schedule requirements
  • Base choice of suppliers on merit and value for money and their capacity to meet legal and ethical requirements
  • Brief and gain agreement from suppliers on production, schedule and process requirements
       
Element: Direct advertising production process
  • Integrate management of all aspects of production process to meet requirements of the advertising brief and schedule
  • Involve creative specialists in production process to solve creative problems and to advise on creative changes to ensure resulting advertisement is consistent with objectives and positioning for the product or service
  • Ensure outputs from production process meet requirements of the production schedule, creative brief and media plan and meet legal and ethical requirements
       
Element: Evaluate advertising production
  • Evaluate quality and costeffectiveness of production processes and report against requirements of the creative brief
  • Ensure evaluation processes are valid and measure quality against standards established in the creative brief
  • Evaluate final advertisement in relation to requirements of the creative brief
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Plan production process for advertisements

1.1 Confirm timing and budgetary requirements for creative and production work

1.2 Assess creative brief and identify factors that influence the production process

1.3 Investigate and determine production processes to suit the advertising brief, creative work and advertising medium

1.4 Determine specifications to suit both the advertisement and production process

1.5 Schedule preproduction work to meet production and post-production requirements

1.6 Plan a production schedule to meet requirements of advertising brief and media plan

2 Evaluate and select suppliers

2.1 Identify suppliers for each element in production process

2.2 Assess suppliers in terms of their expertise and capacity to meet production, budget and schedule requirements

2.3 Base choice of suppliers on merit and value for money and their capacity to meet legal and ethical requirements

2.4 Brief and gain agreement from suppliers on production, schedule and process requirements

3 Direct advertising production process

3.1 Integrate management of all aspects of production process to meet requirements of the advertising brief and schedule

3.2 Involve creative specialists in production process to solve creative problems and to advise on creative changes to ensure resulting advertisement is consistent with objectives and positioning for the product or service

3.3 Ensure outputs from production process meet requirements of the production schedule, creative brief and media plan and meet legal and ethical requirements

4 Evaluate advertising production

4.1 Evaluate quality and costeffectiveness of production processes and report against requirements of the creative brief

4.2 Ensure evaluation processes are valid and measure quality against standards established in the creative brief

4.3 Evaluate final advertisement in relation to requirements of the creative brief


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Plan production process for advertisements

1.1 Confirm timing and budgetary requirements for creative and production work

1.2 Assess creative brief and identify factors that influence the production process

1.3 Investigate and determine production processes to suit the advertising brief, creative work and advertising medium

1.4 Determine specifications to suit both the advertisement and production process

1.5 Schedule preproduction work to meet production and post-production requirements

1.6 Plan a production schedule to meet requirements of advertising brief and media plan

2 Evaluate and select suppliers

2.1 Identify suppliers for each element in production process

2.2 Assess suppliers in terms of their expertise and capacity to meet production, budget and schedule requirements

2.3 Base choice of suppliers on merit and value for money and their capacity to meet legal and ethical requirements

2.4 Brief and gain agreement from suppliers on production, schedule and process requirements

3 Direct advertising production process

3.1 Integrate management of all aspects of production process to meet requirements of the advertising brief and schedule

3.2 Involve creative specialists in production process to solve creative problems and to advise on creative changes to ensure resulting advertisement is consistent with objectives and positioning for the product or service

3.3 Ensure outputs from production process meet requirements of the production schedule, creative brief and media plan and meet legal and ethical requirements

4 Evaluate advertising production

4.1 Evaluate quality and costeffectiveness of production processes and report against requirements of the creative brief

4.2 Ensure evaluation processes are valid and measure quality against standards established in the creative brief

4.3 Evaluate final advertisement in relation to requirements of the creative brief

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Confirm timing and budgetary requirements for creative and production work 
Assess creative brief and identify factors that influence the production process 
Investigate and determine production processes to suit the advertising brief, creative work and advertising medium 
Determine specifications to suit both the advertisement and production process 
Schedule preproduction work to meet production and post-production requirements 
Plan a production schedule to meet requirements of advertising brief and media plan 
Identify suppliers for each element in production process 
Assess suppliers in terms of their expertise and capacity to meet production, budget and schedule requirements 
Base choice of suppliers on merit and value for money and their capacity to meet legal and ethical requirements 
Brief and gain agreement from suppliers on production, schedule and process requirements 
Integrate management of all aspects of production process to meet requirements of the advertising brief and schedule 
Involve creative specialists in production process to solve creative problems and to advise on creative changes to ensure resulting advertisement is consistent with objectives and positioning for the product or service 
Ensure outputs from production process meet requirements of the production schedule, creative brief and media plan and meet legal and ethical requirements 
Evaluate quality and costeffectiveness of production processes and report against requirements of the creative brief 
Ensure evaluation processes are valid and measure quality against standards established in the creative brief 
Evaluate final advertisement in relation to requirements of the creative brief 

Forms

Assessment Cover Sheet

BSBADV603 - Manage advertising production
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

BSBADV603 - Manage advertising production

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: