Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBADV604 Mapping and Delivery Guide
Execute an advertising campaign

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency BSBADV604 - Execute an advertising campaign
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to coordinate and monitor an advertising campaign, including developing an implementation strategy, negotiating media contracts and monitoring the campaignIt applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Develop an implementation strategy
  • Analyse creative brief and media plan, and determine factors affecting implementation of campaign
  • Ensure strategy outlines implementation tasks and timelines, and includes a contingency plan for dealing with omissions and errors
       
Element: Negotiate media contracts
  • Confirm media plan and budget for implementation with client
  • Negotiate advertisement positions and price with each media vehicle in accordance with client’s requirements
  • Negotiate and agree on contingency factors and solutions with media representative
  • Establish media contracts that meet legal and ethical requirements, and requirements of the advertising campaign brief and schedule
       
Element: Monitor advertising campaign
  • Evaluate media performance against conditions of the contract, and identify and analyse any variations
  • Apply provisions of media guarantees and make adjustments to media schedules if necessary
  • Execute advertising campaign so it complies with the advertising schedule and budget and meets legal and ethical requirements
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Develop an implementation strategy

1.1 Analyse creative brief and media plan, and determine factors affecting implementation of campaign

1.2 Ensure strategy outlines implementation tasks and timelines, and includes a contingency plan for dealing with omissions and errors

2 Negotiate media contracts

2.1 Confirm media plan and budget for implementation with client

2.2 Negotiate advertisement positions and price with each media vehicle in accordance with client’s requirements

2.3 Negotiate and agree on contingency factors and solutions with media representative

2.4 Establish media contracts that meet legal and ethical requirements, and requirements of the advertising campaign brief and schedule

3 Monitor advertising campaign

3.1 Evaluate media performance against conditions of the contract, and identify and analyse any variations

3.2 Apply provisions of media guarantees and make adjustments to media schedules if necessary

3.3 Execute advertising campaign so it complies with the advertising schedule and budget and meets legal and ethical requirements

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Develop an implementation strategy

1.1 Analyse creative brief and media plan, and determine factors affecting implementation of campaign

1.2 Ensure strategy outlines implementation tasks and timelines, and includes a contingency plan for dealing with omissions and errors

2 Negotiate media contracts

2.1 Confirm media plan and budget for implementation with client

2.2 Negotiate advertisement positions and price with each media vehicle in accordance with client’s requirements

2.3 Negotiate and agree on contingency factors and solutions with media representative

2.4 Establish media contracts that meet legal and ethical requirements, and requirements of the advertising campaign brief and schedule

3 Monitor advertising campaign

3.1 Evaluate media performance against conditions of the contract, and identify and analyse any variations

3.2 Apply provisions of media guarantees and make adjustments to media schedules if necessary

3.3 Execute advertising campaign so it complies with the advertising schedule and budget and meets legal and ethical requirements

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Analyse creative brief and media plan, and determine factors affecting implementation of campaign 
Ensure strategy outlines implementation tasks and timelines, and includes a contingency plan for dealing with omissions and errors 
Confirm media plan and budget for implementation with client 
Negotiate advertisement positions and price with each media vehicle in accordance with client’s requirements 
Negotiate and agree on contingency factors and solutions with media representative 
Establish media contracts that meet legal and ethical requirements, and requirements of the advertising campaign brief and schedule 
Evaluate media performance against conditions of the contract, and identify and analyse any variations 
Apply provisions of media guarantees and make adjustments to media schedules if necessary 
Execute advertising campaign so it complies with the advertising schedule and budget and meets legal and ethical requirements 

Forms

Assessment Cover Sheet

BSBADV604 - Execute an advertising campaign
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBADV604 - Execute an advertising campaign

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: