Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBIPR403 Mapping and Delivery Guide
Protect and use brands and business identity

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency BSBIPR403 - Protect and use brands and business identity
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to protect and use brands and other business identities as trademarks. It covers identifying the need for trademark protection, lodging a successful application, monitoring and protecting the trademark, and using the trademark commercially.It applies to individuals who are involved in work with marketable applications across a variety of work environments.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Identify the need for protection of brands and business identity
  • Research what constitutes a registrable trademark in Australia
  • Identify the legislative requirements governing trademark protection
  • Identify other forms of trademark protection
  • Identify existing or potential trademarks within organisation or scope
  • Explore the benefits, costs and risks of trademark registration and other forms of trademark protection
  • Make recommendations to develop and use trademarks with commercialisation potential
       
Element: Identify and initiate application process for trademark protection
  • Identify sources of information and advice regarding protection of brands and business identity
  • Evaluate the role of intellectual property professionals in the trademark application process
  • Search databases of existing registered and pending trademarks and investigate any use of unregistered trademarks to ensure the proposed trademark does not infringe on another party’s existing trademark
  • Identify processes required for lodging a successful trademark application
  • Identify process for international trademark registration
  • Participate in a trademark application and provide relevant information to the intellectual property professional for trademark application, if applicable
       
Element: Monitor the market and protect and use trademarks
  • Identify and review organisational policies and procedures to protect and use the trademark correctly
  • Identify and establish processes to use own and others’ trademarks for business growth
  • Monitor the market for possible trademark infringements
  • Pursue appropriate measures to protect trademarks against infringements, if required, using appropriate professional advice
  • Ensure that procedures are followed to maintain the organisation’s trademarks including payment of renewal fees as required
  • Ensure all employees are aware of the importance to the organisation of the protection and proper use of trademarks, and implement training if required
  • Identify and review organisational policies and procedures to prevent infringement of others’ trademarks
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Identify the need for protection of brands and business identity

1.1 Research what constitutes a registrable trademark in Australia

1.2 Identify the legislative requirements governing trademark protection

1.3 Identify other forms of trademark protection

1.4 Identify existing or potential trademarks within organisation or scope

1.5 Explore the benefits, costs and risks of trademark registration and other forms of trademark protection

1.6 Make recommendations to develop and use trademarks with commercialisation potential

2 Identify and initiate application process for trademark protection

2.1 Identify sources of information and advice regarding protection of brands and business identity

2.2 Evaluate the role of intellectual property professionals in the trademark application process

2.3 Search databases of existing registered and pending trademarks and investigate any use of unregistered trademarks to ensure the proposed trademark does not infringe on another party’s existing trademark

2.4 Identify processes required for lodging a successful trademark application

2.5 Identify process for international trademark registration

2.6 Participate in a trademark application and provide relevant information to the intellectual property professional for trademark application, if applicable

3 Monitor the market and protect and use trademarks

3.1 Identify and review organisational policies and procedures to protect and use the trademark correctly

3.2 Identify and establish processes to use own and others’ trademarks for business growth

3.3 Monitor the market for possible trademark infringements

3.4 Pursue appropriate measures to protect trademarks against infringements, if required, using appropriate professional advice

3.5 Ensure that procedures are followed to maintain the organisation’s trademarks including payment of renewal fees as required

3.6 Ensure all employees are aware of the importance to the organisation of the protection and proper use of trademarks, and implement training if required

3.7 Identify and review organisational policies and procedures to prevent infringement of others’ trademarks

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Identify the need for protection of brands and business identity

1.1 Research what constitutes a registrable trademark in Australia

1.2 Identify the legislative requirements governing trademark protection

1.3 Identify other forms of trademark protection

1.4 Identify existing or potential trademarks within organisation or scope

1.5 Explore the benefits, costs and risks of trademark registration and other forms of trademark protection

1.6 Make recommendations to develop and use trademarks with commercialisation potential

2 Identify and initiate application process for trademark protection

2.1 Identify sources of information and advice regarding protection of brands and business identity

2.2 Evaluate the role of intellectual property professionals in the trademark application process

2.3 Search databases of existing registered and pending trademarks and investigate any use of unregistered trademarks to ensure the proposed trademark does not infringe on another party’s existing trademark

2.4 Identify processes required for lodging a successful trademark application

2.5 Identify process for international trademark registration

2.6 Participate in a trademark application and provide relevant information to the intellectual property professional for trademark application, if applicable

3 Monitor the market and protect and use trademarks

3.1 Identify and review organisational policies and procedures to protect and use the trademark correctly

3.2 Identify and establish processes to use own and others’ trademarks for business growth

3.3 Monitor the market for possible trademark infringements

3.4 Pursue appropriate measures to protect trademarks against infringements, if required, using appropriate professional advice

3.5 Ensure that procedures are followed to maintain the organisation’s trademarks including payment of renewal fees as required

3.6 Ensure all employees are aware of the importance to the organisation of the protection and proper use of trademarks, and implement training if required

3.7 Identify and review organisational policies and procedures to prevent infringement of others’ trademarks

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Research what constitutes a registrable trademark in Australia 
Identify the legislative requirements governing trademark protection 
Identify other forms of trademark protection 
Identify existing or potential trademarks within organisation or scope 
Explore the benefits, costs and risks of trademark registration and other forms of trademark protection 
Make recommendations to develop and use trademarks with commercialisation potential 
Identify sources of information and advice regarding protection of brands and business identity 
Evaluate the role of intellectual property professionals in the trademark application process 
Search databases of existing registered and pending trademarks and investigate any use of unregistered trademarks to ensure the proposed trademark does not infringe on another party’s existing trademark 
Identify processes required for lodging a successful trademark application 
Identify process for international trademark registration 
Participate in a trademark application and provide relevant information to the intellectual property professional for trademark application, if applicable 
Identify and review organisational policies and procedures to protect and use the trademark correctly 
Identify and establish processes to use own and others’ trademarks for business growth 
Monitor the market for possible trademark infringements 
Pursue appropriate measures to protect trademarks against infringements, if required, using appropriate professional advice 
Ensure that procedures are followed to maintain the organisation’s trademarks including payment of renewal fees as required 
Ensure all employees are aware of the importance to the organisation of the protection and proper use of trademarks, and implement training if required 
Identify and review organisational policies and procedures to prevent infringement of others’ trademarks 

Forms

Assessment Cover Sheet

BSBIPR403 - Protect and use brands and business identity
Assessment task 1: [title]

Student name:

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I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessor name:

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Assessment Record Sheet

BSBIPR403 - Protect and use brands and business identity

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

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Student signature:

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