The Evidence Guide identifies the critical aspects, knowledge and skills to be demonstrated to confirm competency for this unit. This is an integral part of the assessment of competency and should be read in conjunction with the Range Statement.
Critical Aspects of Evidence
Integrated demonstration of all elements of competency and their performance criteria
Definition of marketing communications and concept of marketing communications mix
Knowledge of communications models
Underpinning Knowledge*
* At this level the learner must demonstrate understanding of a broad knowledge base incorporating theoretical concepts, with substantial depth in some areas.
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Organisation's marketing plan
Organisation's products and services
Data collection and analysing techniques
Market mix
The elements of marketing planning
Basic financial records
Underpinning Skills
Literacy skills to identify relevant information, to write reports and to interpret internal and external information
Communication including questioning, clarifying, reporting
Research skills
Ability to relate to people from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource Implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of Performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context/s of Assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Key Competency Levels
Collecting, analysing and organising information (Level 2)- to draft a promotional brief
Communicating ideas and information (Level 2)- through development of a marketing communications plan
Planning and organising activities (Level 2)- to gather data from a range of sources
Working with teams and others (Level 2)- to determine organisational requirements
Using mathematical ideas and techniques (Level 1)- to set the promotional budget
Solving problems (Level 2)- to determine the marketing communications mix
Using technology (Level 1)- to record and analyse data as required
Please refer to the Assessment Guidelines for advice on how to use the Key Competencies
The Evidence Guide identifies the critical aspects, knowledge and skills to be demonstrated to confirm competency for this unit. This is an integral part of the assessment of competency and should be read in conjunction with the Range Statement.
Critical Aspects of Evidence
Integrated demonstration of all elements of competency and their performance criteria
Definition of marketing communications and concept of marketing communications mix
Knowledge of communications models
Underpinning Knowledge*
* At this level the learner must demonstrate understanding of a broad knowledge base incorporating theoretical concepts, with substantial depth in some areas.
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Organisation's marketing plan
Organisation's products and services
Data collection and analysing techniques
Market mix
The elements of marketing planning
Basic financial records
Underpinning Skills
Literacy skills to identify relevant information, to write reports and to interpret internal and external information
Communication including questioning, clarifying, reporting
Research skills
Ability to relate to people from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource Implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of Performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context/s of Assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Key Competency Levels
Collecting, analysing and organising information (Level 2)- to draft a promotional brief
Communicating ideas and information (Level 2)- through development of a marketing communications plan
Planning and organising activities (Level 2)- to gather data from a range of sources
Working with teams and others (Level 2)- to determine organisational requirements
Using mathematical ideas and techniques (Level 1)- to set the promotional budget
Solving problems (Level 2)- to determine the marketing communications mix
Using technology (Level 1)- to record and analyse data as required
Please refer to the Assessment Guidelines for advice on how to use the Key Competencies