- BSBMKG514A - Implement and monitor marketing activities
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG514A Mapping and Delivery Guide
Implement and monitor marketing activities
Version 1.0
Issue Date: April 2024
| Qualification | - |
Unit of Competency | BSBMKG514A - Implement and monitor marketing activities |
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| Description | This unit describes the performance outcomes, skills and knowledge required to implement marketing activities described in a marketing plan, to monitor their effectiveness in meeting organisational marketing objectives, and take actions to improve marketing performance.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. | ||
| Employability Skills | This unit contains employability skills. | ||
| Learning Outcomes and Application | This unit applies to individuals working in marketing management positions who are responsible for implementing and monitoring organisational marketing strategies. In this role they would usually lead and coordinate a marketing team, implement the marketing plan, monitor the performance of marketing strategies and evaluate their effectiveness. They also involve team members in identifying improvements to marketing strategies and formulating recommendations for future marketing activities. | ||
| Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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| Prerequisites/co-requisites | |||
| Competency Field | Business Development - Marketing | ||
| Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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| Elements of Competency | Performance Criteria | |||||||
| Element: Implement marketing strategies and tactics |
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| Element: Monitor marketing strategies and tactics |
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| Element: Evaluate and improve marketing performance |
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Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the following is essential: successfully implementing marketing strategies identified in an organisation's marketing plan coordinating personnel involved in conducting marketing activities monitoring, evaluating and reporting on marketing activities against defined objectives modifying marketing activities in line with new or emerging trends. |
Context of and specific resources for assessment | Assessment must ensure: access to office equipment and resources access to organisational and marketing strategic plans. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: analysis of responses to case studies and scenarios assessment of written reports on marketing performance direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate observation of team management activities observation of presentations on marketing performance reports oral or written questioning review of authenticated documents from the workplace or training environment review of testimony from team members, colleagues, supervisors or managers. |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: other marketing units. |
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here
Assessment task 1: [title] Due date:
(add new lines for each of the assessment tasks)
Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
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Required skills |
culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities literacy skills to prepare complex reports on marketing performance numeracy skills to analyse marketing performance, revenue and cost teamwork skills to manage a marketing team. |
Required knowledge |
organisational strategic and marketing objectives, plans and performance measures principles of the marketing mix key provisions of relevant legislation from all forms of government, codes of practice and national standards that may affect aspects of business operations such as: anti-discrimination legislation and principles of equal opportunity, equity, and diversity ethical principles marketing codes of practice and conduct such as the Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practice privacy laws Trade Practices Act. |
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. | |
Stakeholders may include: | Board of directors finance staff human resources staff IT staff managers marketing personnel owners production staff supervisors |
Marketing may include: | business-to-business marketing direct marketing ideas marketing marketing of goods public sector marketing services marketing telemarketing |
Non-marketing personnel may include: | advertising personnel managers public relations personnel sales manager sales team staff supervisors |
Resources may include: | financial human IT physical technical |
Marketing mix may include: | distribution level of service pricing product or service variables such as: design quality range safety features technical features promotion |
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
| Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice | Yes | No | Comments/feedback |
|---|---|---|---|
| Brief stakeholders who participated in the marketing planning process on their implementation roles and responsibilities | |||
| Identify and brief marketing and non-marketing personnel critical to the success of the marketing plan, on the objectives of the plan, performance measures, and their roles and responsibilities | |||
| Prioritise marketing strategies and identify resources for their implementation, in accordance with organisational requirements | |||
| Implement communication and team building strategies to ensure that personnel responsible for each element of the marketing mix work together to meet the organisation's marketing objectives | |||
| Implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with the marketing plan | |||
| Monitor and implement promotional activity against communication objectives in the marketing plan | |||
| Monitor product, pricing and distribution decisions against organisational policy and the objectives of the marketing plan | |||
| Monitor marketing results against targets in the marketing plan | |||
| Monitor marketing revenue and costs against budget, and analyse record variations | |||
| Prepare and present marketing reports that indicate ongoing progress towards marketing objectives | |||
| Regularly assess marketing performance against objectives | |||
| Identify opportunities for improvement through discussion with customers and personnel responsible for each element of the marketing mix | |||
| Change business practices in line with changing customer requirements to maintain business relevance and viability | |||
| Document recommendations for improvement in accordance with organisational requirements | |||
| Communicate changes to marketing objectives and targets with relevant stakeholders, to facilitate implementation |
Forms
Assessment Cover Sheet
BSBMKG514A - Implement and monitor marketing activities
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Assessment Record Sheet
BSBMKG514A - Implement and monitor marketing activities
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