Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG518A Mapping and Delivery Guide
Plan and implement services marketing
Version 1.0
Issue Date: March 2024
Qualification | - |
Unit of Competency | BSBMKG518A - Plan and implement services marketing |
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Description | This unit describes the performance outcomes, skills and knowledge required to use a range of strategies to plan and implement the marketing of services. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | This unit applies to individuals working in a marketing supervisory or management role within a marketing team responsible for the marketing of services. They may work in small, medium or large enterprises and in a variety of industries, including service industries. The services to be marketed could be professional services, services to consumers and business customers, and services linked to tangible products. The unit reflects the fact that the marketing of services differs from the marketing of goods; and that services have distinctive characteristics with implications for a strategy. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field | Business development - marketing |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Identify strategies for the marketing of services |
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Element: Select strategies for the marketing of services |
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Element: Plan and develop activities for marketing of services |
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Element: Implement and monitor marketing strategy for services |
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