Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG519A Mapping and Delivery Guide
Plan and implement business-to-business marketing
Version 1.0
Issue Date: April 2024
Qualification | - |
Unit of Competency | BSBMKG519A - Plan and implement business-to-business marketing |
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Description | This unit describes the performance outcomes, skills and knowledge required to plan and implement business-to-business (B2B) marketing.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | This unit applies to individuals working in a marketing supervisory or management role within a marketing team responsible for business-to-business marketing. They may work in small, medium or large enterprises and in a variety of industries. The unit reflects the fact that business-to-business marketing differs from consumer marketing; and that business markets have distinctive characteristics with implications for a strategy. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field | Business development - marketing |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Identify and evaluate business-to-business marketing strategies |
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Element: Select business-to-business marketing strategies |
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Element: Plan and develop business-to-business marketing activities |
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Element: Implement and monitor business-to-business marketing plan |
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