Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBPUB501 Mapping and Delivery Guide
Manage the public relations publication process

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency BSBPUB501 - Manage the public relations publication process
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to manage the design, production, implementation and evaluation of public relations publications in accordance with organisational requirements.It applies to individuals who possess a sound theoretical knowledge base in advertising management and demonstrate a range of managerial skills to ensure that advertising functions are effectively conducted in an organisation or business area. In this role, individuals may either manage the publication process independently or coordinate the activities of people working under their supervision.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Research publication requirements and segment target audience
  • Prepare a public relations research brief that specifies the research objectives, methodology, time schedule and budget
  • Consider the internal and external factors that may impact on the effectiveness of a public relations publication
  • Assess primary and secondary research methods for their capacity to provide information on publications requirements and market segments
  • Evaluate and choose criteria to use in segmenting the audience in accordance with the public relations brief
  • Define the target audience in terms of prospective readers of the publications
  • Ensure the target audience profile meets organisational requirements in terms of level and style of language usage, format, content and level of detail
       
Element: Plan public relations publications
  • Ensure publication purpose is consistent with the organisation’s mission, vision and corporate values
  • Identify, obtain agreement on and document publication objectives and central message consistent with messages in other organisational publications
  • Select team members according to skill and knowledge requirements
  • Develop and obtain agreement on budgets and schedules with relevant stakeholders
  • Identify appropriate suppliers of goods and services and obtain quotations as required
  • Develop criteria to test and evaluate the success of the publication
       
Element: Develop and evaluate public relations publications
  • Design and write publication text in accordance with communication objectives and house style
  • Check readability of material to ensure it is aligned to the target audience’s reading levels
  • Test document with relevant stakeholders and incorporate findings in the final publication
  • Ensure publications, including any changes, comply with legal and ethical requirements
  • Select and contract suppliers to complete publication production processes
  • Distribute publication according to public relations plan
  • Evaluate aspects of the publication in line with stakeholder feedback and against evaluation criteria
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research publication requirements and segment target audience

1.1 Prepare a public relations research brief that specifies the research objectives, methodology, time schedule and budget

1.2 Consider the internal and external factors that may impact on the effectiveness of a public relations publication

1.3 Assess primary and secondary research methods for their capacity to provide information on publications requirements and market segments

1.4 Evaluate and choose criteria to use in segmenting the audience in accordance with the public relations brief

1.5 Define the target audience in terms of prospective readers of the publications

1.6 Ensure the target audience profile meets organisational requirements in terms of level and style of language usage, format, content and level of detail

2. Plan public relations publications

2.1 Ensure publication purpose is consistent with the organisation’s mission, vision and corporate values

2.2 Identify, obtain agreement on and document publication objectives and central message consistent with messages in other organisational publications

2.3 Select team members according to skill and knowledge requirements

2.4 Develop and obtain agreement on budgets and schedules with relevant stakeholders

2.5 Identify appropriate suppliers of goods and services and obtain quotations as required

2.6 Develop criteria to test and evaluate the success of the publication

3. Develop and evaluate public relations publications

3.1 Design and write publication text in accordance with communication objectives and house style

3.2 Check readability of material to ensure it is aligned to the target audience’s reading levels

3.3 Test document with relevant stakeholders and incorporate findings in the final publication

3.4 Ensure publications, including any changes, comply with legal and ethical requirements

3.5 Select and contract suppliers to complete publication production processes

3.6 Distribute publication according to public relations plan

3.7 Evaluate aspects of the publication in line with stakeholder feedback and against evaluation criteria

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research publication requirements and segment target audience

1.1 Prepare a public relations research brief that specifies the research objectives, methodology, time schedule and budget

1.2 Consider the internal and external factors that may impact on the effectiveness of a public relations publication

1.3 Assess primary and secondary research methods for their capacity to provide information on publications requirements and market segments

1.4 Evaluate and choose criteria to use in segmenting the audience in accordance with the public relations brief

1.5 Define the target audience in terms of prospective readers of the publications

1.6 Ensure the target audience profile meets organisational requirements in terms of level and style of language usage, format, content and level of detail

2. Plan public relations publications

2.1 Ensure publication purpose is consistent with the organisation’s mission, vision and corporate values

2.2 Identify, obtain agreement on and document publication objectives and central message consistent with messages in other organisational publications

2.3 Select team members according to skill and knowledge requirements

2.4 Develop and obtain agreement on budgets and schedules with relevant stakeholders

2.5 Identify appropriate suppliers of goods and services and obtain quotations as required

2.6 Develop criteria to test and evaluate the success of the publication

3. Develop and evaluate public relations publications

3.1 Design and write publication text in accordance with communication objectives and house style

3.2 Check readability of material to ensure it is aligned to the target audience’s reading levels

3.3 Test document with relevant stakeholders and incorporate findings in the final publication

3.4 Ensure publications, including any changes, comply with legal and ethical requirements

3.5 Select and contract suppliers to complete publication production processes

3.6 Distribute publication according to public relations plan

3.7 Evaluate aspects of the publication in line with stakeholder feedback and against evaluation criteria

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Prepare a public relations research brief that specifies the research objectives, methodology, time schedule and budget 
Consider the internal and external factors that may impact on the effectiveness of a public relations publication 
Assess primary and secondary research methods for their capacity to provide information on publications requirements and market segments 
Evaluate and choose criteria to use in segmenting the audience in accordance with the public relations brief 
Define the target audience in terms of prospective readers of the publications 
Ensure the target audience profile meets organisational requirements in terms of level and style of language usage, format, content and level of detail 
Ensure publication purpose is consistent with the organisation’s mission, vision and corporate values 
Identify, obtain agreement on and document publication objectives and central message consistent with messages in other organisational publications 
Select team members according to skill and knowledge requirements 
Develop and obtain agreement on budgets and schedules with relevant stakeholders 
Identify appropriate suppliers of goods and services and obtain quotations as required 
Develop criteria to test and evaluate the success of the publication 
Design and write publication text in accordance with communication objectives and house style 
Check readability of material to ensure it is aligned to the target audience’s reading levels 
Test document with relevant stakeholders and incorporate findings in the final publication 
Ensure publications, including any changes, comply with legal and ethical requirements 
Select and contract suppliers to complete publication production processes 
Distribute publication according to public relations plan 
Evaluate aspects of the publication in line with stakeholder feedback and against evaluation criteria 

Forms

Assessment Cover Sheet

BSBPUB501 - Manage the public relations publication process
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Assessment Record Sheet

BSBPUB501 - Manage the public relations publication process

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Assessment task 1: [title] Result: Competent Not yet competent

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Overall assessment result: Competent Not yet competent

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