Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBSLS402A Mapping and Delivery Guide
Identify sales prospects

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency BSBSLS402A - Identify sales prospects
Description This unit describes the performance outcomes, skills and knowledge required to identify of potential sales prospects through application of prospecting methods.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.This unit describes the performance outcomes, skills and knowledge required to identify of potential sales prospects through application of prospecting methods.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Employability Skills This unit contains employability skills.This unit contains employability skills.
Learning Outcomes and Application This unit applies to individuals in a sales related position in a small, medium or large enterprise across a wide variety of industries who identify and collate sales prospect information that can be used to generate leads. They may provide advice and support about aspects of sales solutions to support a sales team.This unit applies to individuals in a sales related position in a small, medium or large enterprise across a wide variety of industries who identify and collate sales prospect information that can be used to generate leads. They may provide advice and support about aspects of sales solutions to support a sales team.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field Business Development - SalesBusiness Development - Sales
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Employ prospecting methods
  • Identify a range of prospecting methods
  • Consider and evaluate the strengths and limitations of primary and secondary prospecting methods
  • Select prospecting methods to match the market to which the product is targeted
  • Target present, previous and new clients through chosen prospecting methods
       
Element: Qualify prospects
  • Research and establish criteria for qualifying leads
  • Ensure criteria are established according to buyer accessibility, buyer motives, product affordability, purchase authority, legal compliance and return for the seller
  • Ensure the established criteria represent a standard against which the buying potential of individuals and groups is gauged
       
Element: Manage prospect information
  • Develop a system to record prospect information
  • Implement the system for recording prospect information
  • Monitor the system for recording prospect information for effectiveness
  • Evaluate the system for recording prospect information
  • Refine the system for recording prospect information based on evaluation of system
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

demonstration of the use and management of different prospecting methods targeting a present, previous and new client

research and establishment of criteria used in qualifying leads identified through prospecting methods

recording, storage and retrieval of prospect information.

Context of and specific resources for assessment

Assessment must ensure:

access to an actual workplace or simulated environment

access to organisational sales prospect information, databases and records.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

analysis of responses to case studies and scenarios

assessment of criteria developed to qualify sales leads

demonstration of prospecting methods

direct questioning combined with portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

observation of use of prospecting methods

oral or written questioning to assess knowledge of principles of buyer motives

review of research undertaken to establish criteria for qualifying leads

evaluation of the system developed to record prospect information.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

customer service units

other sales units.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

literacy skills to interpret legal requirements, company policies and procedures

research and data analysis skills to determine prospect requirements

technology skills to design and record formats to facilitate information storage and retrieval.

Required knowledge

principles of buyer motives

identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations, codes of practice and national standards, such as:

anti-discrimination

ethical principles

consumer protection

contract law

privacy laws

Trade Practices Act

benefits and key features of own organisation's and competitors' products

information management strategies used to manage prospect data

prospecting methods used in the sales process.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Prospecting methods may include:

brokers

cold canvassing

databases

direct mail

internet

intra organisational leads

journals

magazines

media advertising

networking

newspapers

personal observation

public records

referrals

spotters

telemarketing

Products may include:

goods

ideas

services

Clients may include:

consumers

customers

members

patients

members of other business units within an organisation

other work teams within an organisation

person or organisation who receives or has the potential to receive products, services or ideas supplied by the organisation

Buyer motives may include:

browsing

buying for unqualified prospect e.g. dependant

gift

housekeeping

replacement item

self reward

self-gratification

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify a range of prospecting methods 
Consider and evaluate the strengths and limitations of primary and secondary prospecting methods 
Select prospecting methods to match the market to which the product is targeted 
Target present, previous and new clients through chosen prospecting methods 
Research and establish criteria for qualifying leads 
Ensure criteria are established according to buyer accessibility, buyer motives, product affordability, purchase authority, legal compliance and return for the seller 
Ensure the established criteria represent a standard against which the buying potential of individuals and groups is gauged 
Develop a system to record prospect information 
Implement the system for recording prospect information 
Monitor the system for recording prospect information for effectiveness 
Evaluate the system for recording prospect information 
Refine the system for recording prospect information based on evaluation of system 

Forms

Assessment Cover Sheet

BSBSLS402A - Identify sales prospects
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

BSBSLS402A - Identify sales prospects

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: