- BSBSMB403A - Market the small business
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBSMB403A Mapping and Delivery Guide
Market the small business
Version 1.0
Issue Date: April 2024
| Qualification | - |
Unit of Competency | BSBSMB403A - Market the small business |
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| Description | This unit describes the performance outcomes, skills and knowledge required to develop and implement marketing strategies, and to monitor and improve market performance.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. | ||
| Employability Skills | This unit contains employability skills. | ||
| Learning Outcomes and Application | This work is undertaken by individuals who operate a small business.This unit is suitable for micro and small businesses or a department in a larger organisation. | ||
| Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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| Prerequisites/co-requisites | |||
| Competency Field | Management and Leadership - Small and Micro Business | ||
| Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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| Elements of Competency | Performance Criteria | |||||||
| Element: Develop marketing strategies |
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| Element: Determine a marketing mix for the business |
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| Element: Implement marketing strategies |
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| Element: Monitor and improve marketing performance |
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Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the following is essential: developing a marketing strategy and choosing a marketing mix for the small business that are culturally appropriate and that complement the business plan implementing and monitoring the marketing strategy/plan to optimise the chances of small business success knowledge of relevant marketing concepts and methods. |
Context of and specific resources for assessment | Assessment must ensure: access to relevant documentation candidate's individual circumstances and work in the context of running a small business, are the basis for assessment. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: portfolio of evidence including marketing strategy and monitoring of marketing performance oral or written questioning to assess knowledge of industry market trends review of analysis of performance gaps and corrective action taken or new targets set review of promotional activities implemented. |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: BSBSMB404A Undertake small business planning. |
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here
Assessment task 1: [title] Due date:
(add new lines for each of the assessment tasks)
Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
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Required skills |
communication skills to question, clarify and report literacy and numeracy skills to research information, to analyse data and to interpret market data. |
Required knowledge |
industry market trends methods of analysing costs and benefits of marketing strategies methods of developing marketing objectives and marketing mix methods of monitoring customer satisfaction relevant market analysis and research relevant marketing concepts and methods. |
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. | |
Marketing objectives and strategies may include: | achieving lower costs of production and distribution than competitors creating a very different product line or service so that the business becomes a class leader in the industry distribution pricing, presentation and display of products/services product design and packaging product range and mix promotion and advertising pursuing cost leadership and/or product differentiation within a specialist market segment |
Relevant people may include: | accountant or other specialist services family members, work team members, sub-contractors, community members franchise agency financial backers, clients owner/operator, partners, directors, shareholders regulatory bodies trade or industry associations |
Distribution channels may include: | dealer, re-seller, franchisee distributor, delivery service, mail order, telesales self-access, wholesale, retail |
Levels of customer service may include: | after sales service one-on-one personal service sales assistance for problems/queries only |
Marketing mix may include: | distribution level of service pricing promotion quality, range safety features technical features, design |
Promotional activities may include: | advertising in national, suburban or local newspapers advertising on radio or television canvassing development of networks and strategic alliances display posters exhibitions, in-store promotions involvement in community projects mail drops professional/industry journals sponsorship staff development programs to enhance customer service orientation website word of mouth, referral, testimonials |
Performance gaps may include: | over achievement of performance targets under achievement of performance targets |
Customer reaction may be determined through: | customer meetings, focus groups identification of new business opportunities informal discussion sales to contact ratio survey/other feedback mechanisms trend analysis |
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
| Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice | Yes | No | Comments/feedback |
|---|---|---|---|
| Analyse the business and its key products or services to determine the focus of marketing activities, in accordance with the objectives of the business plan | |||
| Evaluate the customer base and target market for the small business as a basis for the marketing objectives and strategies | |||
| Determine marketing objectives and strategies that are ethically and culturally appropriate, in consultation with relevant people and in accordance with the business plan | |||
| Balance product mix, volumes and pricing to optimise sales and profit | |||
| Evaluate the costs and benefits of using different distribution channels and/or providing different levels of customer service and consider the results in determining the marketing mix | |||
| Determine promotional activities to suit the target market | |||
| Consider customer needs and preferences in determining the marketing mix | |||
| Determine the marketing mix according to market and business needs | |||
| Brief persons involved in the marketing effort on their roles and responsibilities, to ensure the success of marketing strategies | |||
| Plan and implement promotional activities, in accordance with marketing objectives and budgetary requirements | |||
| Monitor marketing activities and evaluate business performance according to the objectives and targets of the business plan | |||
| Analyse performance gaps and take corrective action or set new targets | |||
| Encourage all relevant people to propose ways to improve marketing performance | |||
| Seek and analyse customer reaction to all aspects of the marketing mix, using culturally appropriate processes, to improve targeting and outcomes | |||
| Conduct ongoing research of customer requirements to identify opportunities for change and improvement | |||
| Monitor and investigate changes in the market for new opportunities to aid business development |
Forms
Assessment Cover Sheet
BSBSMB403A - Market the small business
Assessment task 1: [title]
Student name:
Student ID:
I declare that the assessment tasks submitted for this unit are my own work.
Student signature:
Result: Competent Not yet competent
Feedback to student
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Assessment Record Sheet
BSBSMB403A - Market the small business
Student name:
Student ID:
Assessment task 1: [title] Result: Competent Not yet competent
(add lines for each task)
Feedback to student:
Overall assessment result: Competent Not yet competent
Assessor name:
Signature:
Date:
Student signature:
Date: