Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CPCCBC4030A Mapping and Delivery Guide
Analyse and communicate industry information

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency CPCCBC4030A - Analyse and communicate industry information
Description This unit of competency specifies the outcomes required to analyse and communicate information about the industry environment and opportunities. This unit extends the information base for the sales process and furthers the ability of the salesperson to sell the industry and its products to the community.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application This unit of competency supports the needs of sales consultants and other professionals within the building and construction industry responsible for the marketing and sale of new residential or commercial constructions.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites Nil Nil
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Review external and internal industry operating environments.
  • Factors forming external operating environment are identified.
  • Economic factors impacting on the housing industry are understood and taken into account.
  • Knowledge of the availability of land, characteristics of new subdivisions and geographic location is demonstrated.
  • Impact of social factors affecting the industry are understood and taken into account.
  • Personal perceptions of potential clients are recognised and noted.
  • Capacity to meet requirements of the client, of the industry and the building and construction company, are understood and factored into communications with the client.
       
Element: Identify and evaluate competition to building and investment.
  • Factors that provide competition for finance are understood.
  • Other markets which compete for investments are identified and their strengths and weaknesses analysed and understood.
       
Element: Identify and communicate the benefits of the industry's operating structure.
  • Benefits of the industry's subcontracting system are explained to clients.
  • Competitive nature of the industry marketplace is identified as a strength benefiting the client.
  • Alternative opportunities in speculative and project construction are explained to the customer.
  • Company operating structures and industry productivity information are used effectively to attract customers.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

This unit of competency could be assessed by the preparation and submission of a current market analysis for the local region, outlining the external operating environment, competition and local opportunities.

This unit of competency can be assessed in the workplace or a close simulation of the workplace environment, provided that simulated or project-based assessment techniques fully replicate construction workplace conditions, materials, activities, responsibilities and procedures.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

A person who demonstrates competency in this unit must be able to provide evidence of the ability to:

demonstrate understanding of external operating environment, economic and social factors and associated issues, such as land availability, which relate to housing sales

understand internal factors which can affect construction planning

sell benefits of housing construction to clients as a form of investment

understand importance of adhering to organisational ethics and probity standards

provide detailed information to clients effectively and efficiently.

Context of and specific resources for assessment

This competency is to be assessed using standard and authorised work practices, safety requirements and environmental constraints.

Assessment of essential underpinning knowledge will usually be conducted in an off-site context.

Assessment is to comply with relevant regulatory or Australian standards' requirements.

Resource implications for assessment include:

documentation that should normally be available in either a building or construction office

relevant codes, standards and government regulations

office equipment, including calculators, photocopiers and telephone systems

a technical reference library with current publications on measurement, design, building construction and manufacturer's product literature

a suitable work area appropriate to the construction process.

Reasonable adjustments for people with disabilities must be made to assessment processes where required. This could include access to modified equipment and other physical resources, and the provision of appropriate assessment support.

Method of assessment

Assessment methods must:

satisfy the endorsed Assessment Guidelines of the Construction, Plumbing and Services Training Package

include direct observation of tasks in real or simulated work conditions, with questioning to confirm the ability to consistently identify and correctly interpret the essential underpinning knowledge required for practical application

reinforce the integration of employability skills with workplace tasks and job roles

confirm that competency is verified and able to be transferred to other circumstances and environments.

Validity and sufficiency of evidence requires that:

competency will need to be demonstrated over a period of time reflecting the scope of the role and the practical requirements of the workplace

where the assessment is part of a structured learning experience the evidence collected must relate to a number of performances assessed at different points in time and separated by further learning and practice, with a decision on competency only taken at the point when the assessor has complete confidence in the person's demonstrated ability and applied knowledge

all assessment that is part of a structured learning experience must include a combination of direct, indirect and supplementary evidence.

Assessment processes and techniques should as far as is practical take into account the language, literacy and numeracy capacity of the candidate in relation to the competency being assessed.

Supplementary evidence of competency may be obtained from relevant authenticated documentation from third parties, such as existing supervisors, team leaders or specialist training staff.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

Required skills for this unit are:

apply numeracy skills to workplace requirements

communication skills to:

enable clear and direct communication, using questioning to identify and confirm requirements, share information, listen and understand

provide information to clients

identify client requirements

use and interpret non-verbal communication

use language and concepts appropriate to cultural differences

listening and questioning skills to avoid misinterpretation of client requirements.

Required knowledge

Required knowledge for this unit is:

economic circumstances and seasonal factors that influence the volume of housing sales

effect of body language and personal appearance on client attitudes and behaviour

industry, including market segments and product range

purchasing patterns and other socioeconomic data

types of potential customers and the factors which stimulate their decision to purchase a new dwelling.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

External operating environment includes characteristics of the marketplace which exert an influence on people's individual decisions whether to invest in a building may be abstract or direct factors, such as:

interest rate movements

perceptions about the investment value of the completed property

perceptions about the resale value of the property

perceptions about the value of the currency and possible movements

speculative ambitions.

Economic factors include:

availability of finance

current interest rates

level of economic activity.

Social factors include:

business confidence

job security or insecurity

level of socioeconomic activity

migration.

Personal perceptions of potential clients include:

perceptions about the investment value of the completed property

perceptions about the resale value of the property

perceptions about the value of the currency and possible movements

perceptions of potential interest rate movements

speculative ambitions.

Capacity to meet requirements of the client may be influenced by:

availability of labour and materials

current financial situation

current order levels

projects already committed.

Competition includes effects of investments in:

antiques

art

rental properties

share market.

Other markets include:

apartments

duplexes and triplexes

existing real estate properties

high rise apartments

high rise construction

holiday homes and resorts

mobile homes

retirement villages

terrace housing.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Factors forming external operating environment are identified. 
Economic factors impacting on the housing industry are understood and taken into account. 
Knowledge of the availability of land, characteristics of new subdivisions and geographic location is demonstrated. 
Impact of social factors affecting the industry are understood and taken into account. 
Personal perceptions of potential clients are recognised and noted. 
Capacity to meet requirements of the client, of the industry and the building and construction company, are understood and factored into communications with the client. 
Factors that provide competition for finance are understood. 
Other markets which compete for investments are identified and their strengths and weaknesses analysed and understood. 
Benefits of the industry's subcontracting system are explained to clients. 
Competitive nature of the industry marketplace is identified as a strength benefiting the client. 
Alternative opportunities in speculative and project construction are explained to the customer. 
Company operating structures and industry productivity information are used effectively to attract customers. 

Forms

Assessment Cover Sheet

CPCCBC4030A - Analyse and communicate industry information
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

CPCCBC4030A - Analyse and communicate industry information

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: