Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CPPDSM5025 Mapping and Delivery Guide
Maintain public relations in the property industry

Version 1.0
Issue Date: March 2024


Qualification -
Unit of Competency CPPDSM5025 - Maintain public relations in the property industry
Description
Employability Skills
Learning Outcomes and Application This unit of competency specifies the outcomes required to promote and maintain positive public relations for a property organisation and the property industry. It requires the ability to facilitate effective communication processes, prepare media releases, and conduct media interviews.The unit supports the work of those involved in promoting and maintaining positive public relations for the organisation and property industry. It applies to real estate agents, strata community managers, stock and station agents, Nationwide House Energy Rating Scheme (NatHERS) assessors, and home sustainaibility assessors.Licensing, legislative, regulatory or certification requirements apply to this unit in some States and Territories. Relevant state and territory regulatory authorities should be consulted to confirm those requirements.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

The following must be present and available to learners during assessment activities:

equipment:

computer system with internet, email and printing facilities

specifications:

access to specialist advice on working with the media

workplace policies and procedures on media relations

key messages to be conveyed through the media

supervisor:

member of a work team in a property industry context.

Assessor requirements

As a minimum, assessors must satisfy the assessor requirements in the Standards for Registered Training Organisations (RTOs) current at the time of assessment.

Prerequisites/co-requisites
Competency Field Strata community management
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Maintain relationships and networks with the media.
  • Relationships and networks with media are established and maintained in a positive and professional manner.
  • Organisational social, ethical and business standards are complied with to maintain positive relationships.
  • Systems to encourage communication flow and ongoing feedback are established and maintained to ensure accurate and relevant exchange of information.
  • Communication and interpersonal techniques are used to develop professional relationships with media that reflect sensitivity to individual differences and client requirements.
  • Media networks are accessed to ensure that information on unplanned events is communicated in an accurate and timely manner.
       
Element: Prepare media release.
  • Media release is drafted using clear, concise and appropriately targeted language.
  • Media release is drafted in a manner that presents a positive image of the property and client and conforms to organisational requirements.
  • Professional service providers are engaged where required to support relationships with media.
  • Media release is distributed using established communication channels.
  • Information is securely maintained with due regard to client confidentiality and organisational requirements.
       
Element: Conduct media interviews.
  • Media interviews are conducted in a professional manner that represents preferred position of property organisation and its clients.
  • Information is provided in a manner that is clear, accurate and protects the interests of the property organisation and its clients.
  • Suitable aids are used to ensure message is relevant and of interest to selected media.
  • Feedback is used to develop and implement strategies to maintain and improve the profile of the property organisation and its clients.
  • Communication and interpersonal techniques are used to deal with difficult situations in media interviews and effectively represent the views of the property organisation and its clients.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the range of conditions.

1.

Maintain relationships and networks with the media.

1.1.

Relationships and networks with media are established and maintained in a positive and professional manner.

1.2.

Organisational social, ethical and business standards are complied with to maintain positive relationships.

1.3.

Systems to encourage communication flow and ongoing feedback are established and maintained to ensure accurate and relevant exchange of information.

1.4.

Communication and interpersonal techniques are used to develop professional relationships with media that reflect sensitivity to individual differences and client requirements.

1.5.

Media networks are accessed to ensure that information on unplanned events is communicated in an accurate and timely manner.

2.

Prepare media release.

2.1.

Media release is drafted using clear, concise and appropriately targeted language.

2.2.

Media release is drafted in a manner that presents a positive image of the property and client and conforms to organisational requirements.

2.3.

Professional service providers are engaged where required to support relationships with media.

2.4.

Media release is distributed using established communication channels.

2.5.

Information is securely maintained with due regard to client confidentiality and organisational requirements.

3.

Conduct media interviews.

3.1.

Media interviews are conducted in a professional manner that represents preferred position of property organisation and its clients.

3.2.

Information is provided in a manner that is clear, accurate and protects the interests of the property organisation and its clients.

3.3.

Suitable aids are used to ensure message is relevant and of interest to selected media.

3.4.

Feedback is used to develop and implement strategies to maintain and improve the profile of the property organisation and its clients.

3.5.

Communication and interpersonal techniques are used to deal with difficult situations in media interviews and effectively represent the views of the property organisation and its clients.

A person demonstrating competency in this unit must satisfy all of the elements, performance criteria, foundation skills and range of conditions of this unit.

The person must also promote and maintain positive public relations for an organisation in the property industry by:

preparing one media release

conducting one media interview

demonstrating how to manage relationships and networks with the media in a positive and professional manner in response to both of the following situations:

undertaking a promotional activity for the property industry

responding to adverse media coverage.

In doing the above, the person must:

conduct media interviews that provide clear and accurate information in a professional manner and are appropriate and sensitive to the audience

maintain positive relationships and networks with the media and industry personnel through effective communication and interpersonal techniques

promote and maintain positive public relations for the organisation and property industry

apply knowledge of organisation’s practices, ethical standards and legislative requirements associated with preparing and distributing media releases that present a positive image for the property organisation and its clients

review work processes to include feedback from colleagues and clients on strategies to further improve and maintain media relationships and networks.

A person demonstrating competency in this unit must demonstrate knowledge of:

forms of media

types of media organisations in the property industry, including electronic and print

media processes and protocols

processes for conducting media interviews

processes for preparing and distributing media releases

social networking techniques

sources of advice for dealing with the media

techniques for dealing with adverse media coverage

techniques for managing relationships with media and media networks

trends in media use

ways of using the media to convey key organisational messages.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the range of conditions.

1.

Maintain relationships and networks with the media.

1.1.

Relationships and networks with media are established and maintained in a positive and professional manner.

1.2.

Organisational social, ethical and business standards are complied with to maintain positive relationships.

1.3.

Systems to encourage communication flow and ongoing feedback are established and maintained to ensure accurate and relevant exchange of information.

1.4.

Communication and interpersonal techniques are used to develop professional relationships with media that reflect sensitivity to individual differences and client requirements.

1.5.

Media networks are accessed to ensure that information on unplanned events is communicated in an accurate and timely manner.

2.

Prepare media release.

2.1.

Media release is drafted using clear, concise and appropriately targeted language.

2.2.

Media release is drafted in a manner that presents a positive image of the property and client and conforms to organisational requirements.

2.3.

Professional service providers are engaged where required to support relationships with media.

2.4.

Media release is distributed using established communication channels.

2.5.

Information is securely maintained with due regard to client confidentiality and organisational requirements.

3.

Conduct media interviews.

3.1.

Media interviews are conducted in a professional manner that represents preferred position of property organisation and its clients.

3.2.

Information is provided in a manner that is clear, accurate and protects the interests of the property organisation and its clients.

3.3.

Suitable aids are used to ensure message is relevant and of interest to selected media.

3.4.

Feedback is used to develop and implement strategies to maintain and improve the profile of the property organisation and its clients.

3.5.

Communication and interpersonal techniques are used to deal with difficult situations in media interviews and effectively represent the views of the property organisation and its clients.

This section specifies work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included. Bold italicised wording, if used in the performance criteria, is detailed below.

Media must include:

online

print

radio

social

television.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Relationships and networks with media are established and maintained in a positive and professional manner. 
Organisational social, ethical and business standards are complied with to maintain positive relationships. 
Systems to encourage communication flow and ongoing feedback are established and maintained to ensure accurate and relevant exchange of information. 
Communication and interpersonal techniques are used to develop professional relationships with media that reflect sensitivity to individual differences and client requirements. 
Media networks are accessed to ensure that information on unplanned events is communicated in an accurate and timely manner. 
Media release is drafted using clear, concise and appropriately targeted language. 
Media release is drafted in a manner that presents a positive image of the property and client and conforms to organisational requirements. 
Professional service providers are engaged where required to support relationships with media. 
Media release is distributed using established communication channels. 
Information is securely maintained with due regard to client confidentiality and organisational requirements. 
Media interviews are conducted in a professional manner that represents preferred position of property organisation and its clients. 
Information is provided in a manner that is clear, accurate and protects the interests of the property organisation and its clients. 
Suitable aids are used to ensure message is relevant and of interest to selected media. 
Feedback is used to develop and implement strategies to maintain and improve the profile of the property organisation and its clients. 
Communication and interpersonal techniques are used to deal with difficult situations in media interviews and effectively represent the views of the property organisation and its clients. 

Forms

Assessment Cover Sheet

CPPDSM5025 - Maintain public relations in the property industry
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

CPPDSM5025 - Maintain public relations in the property industry

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: