Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CUAMKG301 Mapping and Delivery Guide
Assist with marketing and promotion

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency CUAMKG301 - Assist with marketing and promotion
Description
Employability Skills
Learning Outcomes and Application This unit describes the performance outcomes, skills and knowledge required to assist with an organisation's marketing and promotional activities.At this level, individuals are required to use some discretion and judgement and operate under broad supervision within an established framework of plans and procedures.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:

an environment in which promotional activities are undertaken

resources required for marketing activities.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Contribute to the development of promotional strategies
  • Monitor a range of internal and external marketing information to inform own work activities
  • Participate in discussions with relevant personnel about marketing and promotional activities
  • Contribute ideas about activities that could be included in promotional strategies
  • Compile information about the potential of media outlets to assist with the development of promotional strategies
  • Maintain documentation related to promotional strategies
       
Element: Undertake promotional activities
  • Prepare and distribute promotional materials promptly
  • Present organisation’s identity accurately and confidently to individuals and organisations
  • Assist with promotional activities aimed at a broad range of external stakeholders
  • Maintain a database of industry contacts and sources of industry information
  • Attend industry events and other networking opportunities as required
  • Share knowledge obtained through networking with colleagues to enhance marketing activities
       
Element: Finalise promotional activities
  • Monitor and document the results of strategies to test the response of target markets to promotional materials
  • Seek feedback on own work performance and adjust work practices accordingly
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Elements

Elements describe the essential outcomes.

Performance Criteria

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Contribute to the development of promotional strategies

1.1 Monitor a range of internal and external marketing information to inform own work activities

1.2 Participate in discussions with relevant personnel about marketing and promotional activities

1.3 Contribute ideas about activities that could be included in promotional strategies

1.4 Compile information about the potential of media outlets to assist with the development of promotional strategies

1.5 Maintain documentation related to promotional strategies

2. Undertake promotional activities

2.1 Prepare and distribute promotional materials promptly

2.2 Present organisation’s identity accurately and confidently to individuals and organisations

2.3 Assist with promotional activities aimed at a broad range of external stakeholders

2.4 Maintain a database of industry contacts and sources of industry information

2.5 Attend industry events and other networking opportunities as required

2.6 Share knowledge obtained through networking with colleagues to enhance marketing activities

3. Finalise promotional activities

3.1 Monitor and document the results of strategies to test the response of target markets to promotional materials

3.2 Seek feedback on own work performance and adjust work practices accordingly

Evidence of the ability to:

undertake a range of tasks to assist with promoting at least one event or activity

maintain a database of industry contacts

work cooperatively in a team environment.

Note: If a specific volume or frequency is not stated, then evidence must be provided for each of the above points at least once.

To complete the unit requirements the individual must:

provide examples of sources of marketing information about own industry sector

describe the market for different types of products and services in own industry sector

describe the ways in which different types of businesses present and promote their products and services

describe the formats and features of different types of promotional materials, and ways in which they can be produced

describe issues and challenges that typically arise in the context of assisting with marketing and promotional activities, and suggest ways of addressing them

provide examples of networking and distribution channels relevant to own industry sector.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Elements

Elements describe the essential outcomes.

Performance Criteria

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Contribute to the development of promotional strategies

1.1 Monitor a range of internal and external marketing information to inform own work activities

1.2 Participate in discussions with relevant personnel about marketing and promotional activities

1.3 Contribute ideas about activities that could be included in promotional strategies

1.4 Compile information about the potential of media outlets to assist with the development of promotional strategies

1.5 Maintain documentation related to promotional strategies

2. Undertake promotional activities

2.1 Prepare and distribute promotional materials promptly

2.2 Present organisation’s identity accurately and confidently to individuals and organisations

2.3 Assist with promotional activities aimed at a broad range of external stakeholders

2.4 Maintain a database of industry contacts and sources of industry information

2.5 Attend industry events and other networking opportunities as required

2.6 Share knowledge obtained through networking with colleagues to enhance marketing activities

3. Finalise promotional activities

3.1 Monitor and document the results of strategies to test the response of target markets to promotional materials

3.2 Seek feedback on own work performance and adjust work practices accordingly

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Monitor a range of internal and external marketing information to inform own work activities 
Participate in discussions with relevant personnel about marketing and promotional activities 
Contribute ideas about activities that could be included in promotional strategies 
Compile information about the potential of media outlets to assist with the development of promotional strategies 
Maintain documentation related to promotional strategies 
Prepare and distribute promotional materials promptly 
Present organisation’s identity accurately and confidently to individuals and organisations 
Assist with promotional activities aimed at a broad range of external stakeholders 
Maintain a database of industry contacts and sources of industry information 
Attend industry events and other networking opportunities as required 
Share knowledge obtained through networking with colleagues to enhance marketing activities 
Monitor and document the results of strategies to test the response of target markets to promotional materials 
Seek feedback on own work performance and adjust work practices accordingly 

Forms

Assessment Cover Sheet

CUAMKG301 - Assist with marketing and promotion
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

CUAMKG301 - Assist with marketing and promotion

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: