Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CUAPHI501 Mapping and Delivery Guide
Apply visual communication theory to photo imaging practice

Version 1.0
Issue Date: March 2024


Qualification -
Unit of Competency CUAPHI501 - Apply visual communication theory to photo imaging practice
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to produce creative and innovative photo images based on visual communication theory.It applies to individuals who research and evaluate visual communication theory and use it to inform their practice.No licensing, legislative or certification conditions apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:

sources of information on historical and contemporary photo imaging practice

sources of information on theories of visual communication.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.

Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Research role of photo imaging in visual communication
  • Research historical and contemporary role of photo images in visual communication using relevant information sources
  • Investigate theories and commentators on conceptualisation, production and use of photo image
  • Investigate use of photo images in various modes and media, and evaluate meaning of photo image in context of its use
  • Critique, using visual communication theory, a range of photo images and themes
       
Element: Use visual communication in photo imaging practice
  • Determine intent of visual communication and target audience for photo images
  • Apply photo image themes and selected aspects of visual communication theory to production of photo images
  • Present photo images using range of visual communication modes and media
       
Element: Evaluate visual communication in photo imaging practice
  • Evaluate effectiveness of visual communication in production of photo images to engage target audience
  • Evaluate how applying visual communication theories to photo images impacts on own creative practice, equipment needs and work opportunities
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research role of photo imaging in visual communication

1.1 Research historical and contemporary role of photo images in visual communication using relevant information sources

1.2 Investigate theories and commentators on conceptualisation, production and use of photo image

1.3 Investigate use of photo images in various modes and media, and evaluate meaning of photo image in context of its use

1.4 Critique, using visual communication theory, a range of photo images and themes

2. Use visual communication in photo imaging practice

2.1 Determine intent of visual communication and target audience for photo images

2.2 Apply photo image themes and selected aspects of visual communication theory to production of photo images

2.3 Present photo images using range of visual communication modes and media

3. Evaluate visual communication in photo imaging practice

3.1 Evaluate effectiveness of visual communication in production of photo images to engage target audience

3.2 Evaluate how applying visual communication theories to photo images impacts on own creative practice, equipment needs and work opportunities

Evidence of the ability to:

research visual communication theories to establish their role in the production of photo images

create a body of photo images that apply visual communication in various modes to engage a target audience

evaluate own work for its visual communication impact .

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

outline research techniques relevant to the creative practitioner

describe a range of contexts in which the photo images are used for visual communication

identify the common modes of visual communication and describe the essential features that impact on photo image production

describe common themes used in photo imaging and explain how visual communication is used in their conceptualisation and production

summarise the key commentators and theories on the connection between visual communication and the photo image.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research role of photo imaging in visual communication

1.1 Research historical and contemporary role of photo images in visual communication using relevant information sources

1.2 Investigate theories and commentators on conceptualisation, production and use of photo image

1.3 Investigate use of photo images in various modes and media, and evaluate meaning of photo image in context of its use

1.4 Critique, using visual communication theory, a range of photo images and themes

2. Use visual communication in photo imaging practice

2.1 Determine intent of visual communication and target audience for photo images

2.2 Apply photo image themes and selected aspects of visual communication theory to production of photo images

2.3 Present photo images using range of visual communication modes and media

3. Evaluate visual communication in photo imaging practice

3.1 Evaluate effectiveness of visual communication in production of photo images to engage target audience

3.2 Evaluate how applying visual communication theories to photo images impacts on own creative practice, equipment needs and work opportunities

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Research historical and contemporary role of photo images in visual communication using relevant information sources 
Investigate theories and commentators on conceptualisation, production and use of photo image 
Investigate use of photo images in various modes and media, and evaluate meaning of photo image in context of its use 
Critique, using visual communication theory, a range of photo images and themes 
Determine intent of visual communication and target audience for photo images 
Apply photo image themes and selected aspects of visual communication theory to production of photo images 
Present photo images using range of visual communication modes and media 
Evaluate effectiveness of visual communication in production of photo images to engage target audience 
Evaluate how applying visual communication theories to photo images impacts on own creative practice, equipment needs and work opportunities 

Forms

Assessment Cover Sheet

CUAPHI501 - Apply visual communication theory to photo imaging practice
Assessment task 1: [title]

Student name:

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I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

CUAPHI501 - Apply visual communication theory to photo imaging practice

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

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Signature:

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