Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CUAPHI508 Mapping and Delivery Guide
Provide wedding photo imaging services

Version 1.0
Issue Date: March 2024


Qualification -
Unit of Competency CUAPHI508 - Provide wedding photo imaging services
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to provide photo imaging services to wedding clients. It applies to individuals who create and deliver professional images that capture key moments, moods and activities on a wedding day. No licensing, legislative or certification conditions apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:

photo imaging capture and production equipment and software used in a wedding context

locations and studios for wedding photo imaging shoots.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.

Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Plan photo imaging for weddings
  • Research styles and conceptual and aesthetic approaches to wedding photography
  • Develop studio style for intended target audience
  • Create sample albums and products representative of studio style for marketing and promotional purposes
  • Prepare pricing schedule, order forms, terms of trade and contracts
  • Establish professional practice arrangements for wedding services, including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice
  • Promote and market wedding photo imaging services
       
Element: Prepare for shoot
  • Discuss and confirm with client creative aspects of shoot, product formats, pricing and timelines
  • Discuss with client assignment of copyright and licensing arrangements
  • Negotiate and finalise contract, including payment plan arrangements
  • Assess shoot requirements and take test shots to refine approach
  • Develop shoot management timelines, prepare equipment and confirm production team support where necessary
  • Confirm with necessary parties access to locations and subjects
       
Element: Shoot and produce images
  • Liaise with relevant people and interact at wedding location to ensure shot opportunities are minimally intrusive
  • Coordinate and work with shoot team if required
  • Capture images within shoot context and respond efficiently to changed circumstances
  • Generate proofs and samples, and liaise with client to finalise creative product content
  • Optimise images and output creative products to agreed client specifications using industry standards
  • Prepare content package and final invoice for client for collection and payment
       
Element: Wrap up and review shoot
  • Maintain working condition of equipment, studio and props
  • Review client feedback and evaluate personal performance within shoot context
  • Catalogue and archive optimised images or integrated presentation products according to industry standards
  • Maintain contractual and financial records for business and taxation purposes
  • Update work samples of wedding photo imaging services for marketing or promotional purposes
  • Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan photo imaging for weddings

1.1 Research styles and conceptual and aesthetic approaches to wedding photography

1.2 Develop studio style for intended target audience

1.3 Create sample albums and products representative of studio style for marketing and promotional purposes

1.4 Prepare pricing schedule, order forms, terms of trade and contracts

1.5 Establish professional practice arrangements for wedding services, including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice

1.6 Promote and market wedding photo imaging services

2. Prepare for shoot

2.1 Discuss and confirm with client creative aspects of shoot, product formats, pricing and timelines

2.2 Discuss with client assignment of copyright and licensing arrangements

2.3 Negotiate and finalise contract, including payment plan arrangements

2.4 Assess shoot requirements and take test shots to refine approach

2.5 Develop shoot management timelines, prepare equipment and confirm production team support where necessary

2.6 Confirm with necessary parties access to locations and subjects

3. Shoot and produce images

3.1 Liaise with relevant people and interact at wedding location to ensure shot opportunities are minimally intrusive

3.2 Coordinate and work with shoot team if required

3.3 Capture images within shoot context and respond efficiently to changed circumstances

3.4 Generate proofs and samples, and liaise with client to finalise creative product content

3.5 Optimise images and output creative products to agreed client specifications using industry standards

3.6 Prepare content package and final invoice for client for collection and payment

4. Wrap up and review shoot

4.1 Maintain working condition of equipment, studio and props

4.2 Review client feedback and evaluate personal performance within shoot context

4.3 Catalogue and archive optimised images or integrated presentation products according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of wedding photo imaging services for marketing or promotional purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Evidence of the ability to:

discuss and confirm requirements and costs with client

arrange contracts, agreements, insurances, licences, permits and invoices following standard business practices

devise a shoot schedule and organise photo imaging equipment, subjects and locations to shoot wedding photo images according to legal requirements

apply imaging skills to capture and optimise wedding photo images that meet industry standards

package wedding photo images as promotional samples

process, catalogue and archive photo images in accordance with industry standards

evaluate own performance and creative products for future improvement.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

describe styles and conceptual and aesthetic approaches as they apply to wedding photo images in a range of contexts

describe the features and capabilities of wedding photo imaging capture technologies

explain techniques to proof, optimise and process wedding photo images

describe key business and taxation practices associated with a wedding photo imaging practice

describe professional practice arrangements and codes of practice applicable to a portrait photographer.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan photo imaging for weddings

1.1 Research styles and conceptual and aesthetic approaches to wedding photography

1.2 Develop studio style for intended target audience

1.3 Create sample albums and products representative of studio style for marketing and promotional purposes

1.4 Prepare pricing schedule, order forms, terms of trade and contracts

1.5 Establish professional practice arrangements for wedding services, including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice

1.6 Promote and market wedding photo imaging services

2. Prepare for shoot

2.1 Discuss and confirm with client creative aspects of shoot, product formats, pricing and timelines

2.2 Discuss with client assignment of copyright and licensing arrangements

2.3 Negotiate and finalise contract, including payment plan arrangements

2.4 Assess shoot requirements and take test shots to refine approach

2.5 Develop shoot management timelines, prepare equipment and confirm production team support where necessary

2.6 Confirm with necessary parties access to locations and subjects

3. Shoot and produce images

3.1 Liaise with relevant people and interact at wedding location to ensure shot opportunities are minimally intrusive

3.2 Coordinate and work with shoot team if required

3.3 Capture images within shoot context and respond efficiently to changed circumstances

3.4 Generate proofs and samples, and liaise with client to finalise creative product content

3.5 Optimise images and output creative products to agreed client specifications using industry standards

3.6 Prepare content package and final invoice for client for collection and payment

4. Wrap up and review shoot

4.1 Maintain working condition of equipment, studio and props

4.2 Review client feedback and evaluate personal performance within shoot context

4.3 Catalogue and archive optimised images or integrated presentation products according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of wedding photo imaging services for marketing or promotional purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Research styles and conceptual and aesthetic approaches to wedding photography 
Develop studio style for intended target audience 
Create sample albums and products representative of studio style for marketing and promotional purposes 
Prepare pricing schedule, order forms, terms of trade and contracts 
Establish professional practice arrangements for wedding services, including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice 
Promote and market wedding photo imaging services 
Discuss and confirm with client creative aspects of shoot, product formats, pricing and timelines 
Discuss with client assignment of copyright and licensing arrangements 
Negotiate and finalise contract, including payment plan arrangements 
Assess shoot requirements and take test shots to refine approach 
Develop shoot management timelines, prepare equipment and confirm production team support where necessary 
Confirm with necessary parties access to locations and subjects 
Liaise with relevant people and interact at wedding location to ensure shot opportunities are minimally intrusive 
Coordinate and work with shoot team if required 
Capture images within shoot context and respond efficiently to changed circumstances 
Generate proofs and samples, and liaise with client to finalise creative product content 
Optimise images and output creative products to agreed client specifications using industry standards 
Prepare content package and final invoice for client for collection and payment 
Maintain working condition of equipment, studio and props 
Review client feedback and evaluate personal performance within shoot context 
Catalogue and archive optimised images or integrated presentation products according to industry standards 
Maintain contractual and financial records for business and taxation purposes 
Update work samples of wedding photo imaging services for marketing or promotional purposes 
Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot 

Forms

Assessment Cover Sheet

CUAPHI508 - Provide wedding photo imaging services
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

CUAPHI508 - Provide wedding photo imaging services

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: