List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Plan photo imaging for weddings | 1.1 Research styles and conceptual and aesthetic approaches to wedding photography 1.2 Develop studio style for intended target audience 1.3 Create sample albums and products representative of studio style for marketing and promotional purposes 1.4 Prepare pricing schedule, order forms, terms of trade and contracts 1.5 Establish professional practice arrangements for wedding services, including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice 1.6 Promote and market wedding photo imaging services |
2. Prepare for shoot | 2.1 Discuss and confirm with client creative aspects of shoot, product formats, pricing and timelines 2.2 Discuss with client assignment of copyright and licensing arrangements 2.3 Negotiate and finalise contract, including payment plan arrangements 2.4 Assess shoot requirements and take test shots to refine approach 2.5 Develop shoot management timelines, prepare equipment and confirm production team support where necessary 2.6 Confirm with necessary parties access to locations and subjects |
3. Shoot and produce images | 3.1 Liaise with relevant people and interact at wedding location to ensure shot opportunities are minimally intrusive 3.2 Coordinate and work with shoot team if required 3.3 Capture images within shoot context and respond efficiently to changed circumstances 3.4 Generate proofs and samples, and liaise with client to finalise creative product content 3.5 Optimise images and output creative products to agreed client specifications using industry standards 3.6 Prepare content package and final invoice for client for collection and payment |
4. Wrap up and review shoot | 4.1 Maintain working condition of equipment, studio and props 4.2 Review client feedback and evaluate personal performance within shoot context 4.3 Catalogue and archive optimised images or integrated presentation products according to industry standards 4.4 Maintain contractual and financial records for business and taxation purposes 4.5 Update work samples of wedding photo imaging services for marketing or promotional purposes 4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot |
Evidence of the ability to:
discuss and confirm requirements and costs with client
arrange contracts, agreements, insurances, licences, permits and invoices following standard business practices
devise a shoot schedule and organise photo imaging equipment, subjects and locations to shoot wedding photo images according to legal requirements
apply imaging skills to capture and optimise wedding photo images that meet industry standards
package wedding photo images as promotional samples
process, catalogue and archive photo images in accordance with industry standards
evaluate own performance and creative products for future improvement.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
To complete the unit requirements safely and effectively, the individual must:
describe styles and conceptual and aesthetic approaches as they apply to wedding photo images in a range of contexts
describe the features and capabilities of wedding photo imaging capture technologies
explain techniques to proof, optimise and process wedding photo images
describe key business and taxation practices associated with a wedding photo imaging practice
describe professional practice arrangements and codes of practice applicable to a portrait photographer.